The Point

OCTOBER 30, 2013

'A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Why is that necessary when we already know who these people are? Aren’t we just making it more difficult for people to respond?”. As I discussed in this earlier post , it’s not essential that all lead nurturing content be gated, or even that all lead nurturing emails have an offer in the first place, but it is a good idea to host most offer content behind a la

Lead Nurturing 192

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 192

Avitage

OCTOBER 30, 2013

'This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way. Your inefficiency, or ignorance, is their “value add” — and higher billing.

Content 152

Content Vendors Webinar Metrics Optimization 152

Writing on the Web

OCTOBER 30, 2013

'Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? Have you done a Google search lately that has video content that you can’t resist checking out? Oh yeah. I love video. You know what else I love?

Business Blogging 145

Business Blogging Video Marketing Business Pricing 145

Biznology

OCTOBER 30, 2013

'Photo credit: Wikipedia. Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. If you haven’t heard of responsive design before, basically, it is web design that responds to its environment.

Design 144

Design Mobile Marketing Wikipedia Internet Marketing 144

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Webinar Metrics

Avitage

OCTOBER 30, 2013

'This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way. Your inefficiency, or ignorance, is their “value add” — and higher billing.

Content 120

Content Vendors Optimization Practices 120

Avitage

OCTOBER 30, 2013

'This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way. Your inefficiency, or ignorance, is their “value add” — and higher billing.

Content 120

Content Vendors Webinar Metrics Optimization 120

Convince & Convert

OCTOBER 30, 2013

'In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. This has always been one of the quirks of Twitter, that you had to “follow back” to exchange DMs.

Twitter 130

Twitter Brand Identity Branding Bandwidth 130

Adobe Experience Cloud Blog

OCTOBER 30, 2013

'Author: Phillip Chen Look around your office – it’s a jungle. When it comes to weighing making decisions, there are your sharks (the ones who instill fear into your hearts), the monkeys (the young mischievous ones), and then there are the HiPPOs – the Highest Paid Person with an Opinion. As a 125-pound Asian, I am terrified of HiPPOs. Who wouldn’t be?

Opinions 105

Opinions Open Rate Validation Click Rate 105

Hinge Marketing

OCTOBER 30, 2013

'If you could physically package a complex and innovative technology solution, you would put it in a sleek and sophisticated box, wrapped with cutting edge ribbon and stamped with a well-written, concise label, right? It’s common sense to represent what you are selling through packaging. Think about it - Apple would never have made a come back with a boring box, a logo from MS Paint, or out dated advertising for their iPods.

Marketing Proposals 67

Marketing Proposals Tips Ad Building Marketing Management 67

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Paper

Hubspot

OCTOBER 30, 2013

'This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Didn''t understand what I just said? Don’t worry -- that used to be gobbledygook to me, too. Twitter’s been busy since its first tweet in March 2006 , as it recently filed for an IPO and has boasted over 50 million tweets per day.

Twitter 61

Twitter Social Networks Opinions Network Marketing 61

The ROI Guy

OCTOBER 30, 2013

'I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). One of the most interesting items we discussed is that although a provocative / early approach is all the talk, you can’t treat all the deals in your pipeline the same. To help bring this point him, Jim used the analogy of a house painter, working at one home on a street with 10 houses.

Webcast 58

Webcast Cross-Selling Marketing Proposals Urgency Marketing 58

Hubspot

OCTOBER 30, 2013

'Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. His presentation is the most popular TED Talk on business or marketing by a long shot. In fact, it is the second-most viewed TED Talk ever, surpassed only by Ken Robinson’s 2006 education-focused address on how schools kill creativity.

Tips 60

Tips Act-On Correlation Inbound Marketing 60

SnapApp

OCTOBER 30, 2013

You've probably noticed that organization is essential as your team produces tons of great content. That's why our 2.7 product release adds a series of useful organizational tools. Now, you’ll be able to assign personas, manage a SnapApp ’s various creative stages, and easily categorize your SnapApps according to the criteria you find most important.

Ad Exchange 48

Ad Exchange Impressions Creativity Contact Marketing 48

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Social Media

Hubspot

OCTOBER 30, 2013

'A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. It’s maddeningly difficult to figure out what makes people love a brand. But that''s what makes marketing fun, right? Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do.

Paid Search Agency 59

Paid Search Agency Companies Inbound Marketing PR 59

Brandfolder

OCTOBER 30, 2013

If you've ever had the request for a copy of your logo from one of your partners or a PR contact or the countless others who might need it for use.

Brand Identity 40

Brand Identity Branding PR Contacts 40

Hubspot

OCTOBER 30, 2013

'Here''s something companies nationwide may not realize: Giving Tuesday isn''t just for nonprofits. Just because this is news to some businesses doesn''t mean it is for others. Many for-profit companies are partnering with and participating in Giving Tuesday in some capacity this year. This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit.

Paid Search Agency 53

Paid Search Agency Advertising Agencies Marketing Agencies 1 Consulting 53

KoMarketing Associates

OCTOBER 30, 2013

'A couple of years ago (during the height of his superhero obsession), my stepson went as Spider-Man for Halloween. This wasn’t just any costume: It was a red and blue polyester jumpsuit complete with a matching mask and muscle chest. Of course, he had to try it on the minute it arrived in the mail, three weeks before Halloween. Once it was on, it stayed on.

B2B Marketing 178

B2B Marketing Content Marketing B2B Content 178

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

OCTOBER 30, 2013

'Planning a website redesign can be pretty daunting. After all, we''ve all heard the nightmares about the "website redesign gone wrong." (Or lived them.). There''s the company who went way over budget. There''s the company who had to quit half way through due to the lack of resources. And of course, there''s the company who was working until midnight every night to stay on deadline.

Advertising Benchmark 53

Advertising Benchmark Allocation Marketing Websites Marketing Budget Creation 53