Sun.Oct 27, 2013

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. Chances are, it’s a television ad. Why? Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow.

Planning 186
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Using Your Customer’s Language – Real Tales of Caution

Leading Results Rambings

'In the last few weeks we''ve had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves. Related Stories Why Getting Testimonials May Be Difficult How Can a Small Business Marketing Consultant Help? Merchandising For Better Sales.

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How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week

Hubspot

'It''s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?). Fear not, marketers -- we''ve got you covered. Below, you''ll find comprehensive-yet-concise tips on how to accomplish a number of inbound undertakings via some of the posts featured on Inbound Hub this past week.

SEO 53
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Using your customer’s language – real tales of caution

Leading Results Rambings

'In the last few weeks we’ve had two clients we work with discover that the language they use to describe their customers, is the not the language the customers use to talk about themselves. This misalignment is so critical, it can be fatal to your business development efforts. Obviously, something to be avoided. Here’s what was happening: In the first case, our client was looking to sell and implement ERP and operational software to a group of businesses that served a particular industry.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.