Marketing Insider Group
MARCH 28, 2016
Reading is more than fundamental. It’s essential to becoming a great leader. What you read has a profound effect on your decisions and lifestyle choices. We learn how to operate in this world by gaining valuable knowledge from people who came before us. Leadership involves taking insights from internal and external experiences. And one way […].
Sales Engine
MARCH 28, 2016
Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets. Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time throu
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Marketing Insider Group
MARCH 28, 2016
89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. 71% of respondents say their digital programs often fail to meet their expectations. An overwhelming 96% reported that their digital marketing efforts lead to ad waste […].
Biznology
MARCH 28, 2016
Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. To get those leads moving through the funnel, focus on creating a stellar user experience. Pay Attention to Color Choices. Color theory is an important part of web design. Color evokes emotion, so it’s important to choose colors that evoke the right emotions with your audience.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 28, 2016
Content marketing is not as complex and complicated as we make it be. You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content marketing strategy! Many marketers and sales professionals still struggle with the […]. The post 10 Simple Ways To Think About Content Marketing appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
MARCH 28, 2016
Live Your Story. Sam Knowles knows all about the story cycle. Heck, he’s lived it! As the Managing Director of corporate and brand storytelling consultancy Insight Agents in London, Sam helps clients “find and express compelling and differentiated stories.” But it wasn’t always that way. Sam’s career took him through a whirlwind version of the Hero’s Journey to get to the point where he could finally create his own company.
Hinge Marketing
MARCH 28, 2016
Referrals are widely seen as the surest and most direct route to new business for professional services firms. In fact, the majority of firms (61.9%) in a Hinge Research Institute study last year , considered generating more referrals as a key focus of their marketing efforts. The importance of referrals for these firms was reinforced by the fact that 47.8% of firms said they would dedicate external marketing resources to the effort.
TaylorMadeIn KEW
MARCH 28, 2016
But zero-based budgeting just might. Last month I was astounded to read an article titled ‘ How to secure more budget for marketing ’. It apparently came off the back of some research that found lack of marketing budget is the most significant barrier to success facing almost half of marketers. But I would argue that big budgets may be as much of a challenge as small ones.
SnapApp
MARCH 28, 2016
The day has come. Over the past few weeks, there’s been a heated debate in the marketing world and now we have the final result. The question that created our own March Madness , was a simple one, but filled with many different possibilities: Which TV Show do marketers most love to binge watch? Starting with an elite eight culled from drama, sci-fi, reality, and comedy genres, our TV tournament bracket spanned three different rounds over four weeks.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The ROI Guy
MARCH 28, 2016
Although helping sales reps consistently find the right content for each selling situation is deemed important and is garnering much attention / investment, it’s not the top way to create higher performing reps and drive the most revenue. A recent study by Forbes Insights indicates that top performing Sales Enablement organizations are distinctly different in their ability to: 1) Create content that is relevant to the needs of the customers they call on (67%) 2) Communicate the company’s value s
Hubspot
MARCH 28, 2016
Once upon a time, I worked as a freelancer. It was enlightening, thrilling at times, but also extremely tough. And it wasn't until later on in my career that I realized just how much marketers depend on contractors. Freelance designers, web developers, copywriters, video editors, SEO specialists, PR consultants, or translators -- all of these folks play a vital role on the extended team of many marketers.
chiefmartech
MARCH 28, 2016
The following is a guest post by Sheldon Monteiro , CTO at SapientNitro. Both he and I would really appreciate your participation in this study — it will help our whole community uncover important insights into the state of the marketing technologist profession today. We’re conducting primary research around the role of the marketing technologist. If you consider yourself to be a marketing technologist, please read on and take the survey.
LeanData
MARCH 28, 2016
The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Then a curious thing happened.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Freeman Company
MARCH 28, 2016
A look into Freeman growth in APAC with new offices in Beijing, Shanghai, Guangzhou, and Singapore
LeanData
MARCH 28, 2016
The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Then a curious thing happened.
Convince & Convert
MARCH 28, 2016
As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you begin executing, make sure you’re laying down a solid foundation for how you will measure your success. When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheerin
LeanData
MARCH 28, 2016
The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Then a curious thing happened.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
MARCH 28, 2016
I, like most people, have some experience with Microsoft Excel -- but not as much as I wish I did. For the most part, I've used it to brainstorm ideas, budget vacations, and make simple traffic and leads calculations. But thanks to my limited Excel skills, I'm subjecting myself to the tedium of updating my spreadsheets manually. I'm well aware that it's causing me to miss out on a whole world of reporting automation that could save me hours and hours of time.
LeanData
MARCH 28, 2016
The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Then a curious thing happened.
SnapApp
MARCH 28, 2016
If there’s one thing content marketers can safely say based on their 2016 experience so far is that content production isn’t slowing down. The amount of material buyers have at their current disposal is unprecedented. For a quick snapshot of what I mean, here are three quick facts: The average social media user sees roughly 285 content pieces per day.
ActiveDEMAND
MARCH 28, 2016
Personalization is the New Reality Take a moment to seriously answer this question: What do you think it takes, in today’s information-in-an-instant world, to prompt someone to notice – and click-through to consume – content? We bring this up because it’s important to understand that awareness and name recognition are no longer sufficient for a brand’s survival.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PureB2B
MARCH 28, 2016
Although email marketing has been around for quite some time now, it still proves to be a very effective content marketing strategy. Whether it’s in the form of a whitepaper, video, webinar or infographic, fantastic content is the lifeblood of any great email marketing campaign. No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales).
Hubspot
MARCH 28, 2016
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. In the words of Grace Hopper: "You manage things. You lead people.". The difference between managing and leading might seem fuzzy to managers, but it's crystal clear to their direct reports. Think about it: Would you rather be told what to do, or sold on a vision?
PureB2B
MARCH 28, 2016
Although email marketing has been around for quite some time now, it still proves to be a very effective content marketing strategy. Whether it’s in the form of a whitepaper, video, webinar or infographic, fantastic content is the lifeblood of any great email marketing campaign. No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales).
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