B2B Marketing Traction

SEPTEMBER 20, 2013

'Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles. He talked about the many revolutions technology is creating (see the list at the end of the post), and many affect marketing.

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Transparency Trust Marketing B2B Marketing Ad Building 175

Crimson Marketing

SEPTEMBER 20, 2013

'Good friendly competition is natural when companies make competing products. But sometimes things can go a little too far. As you all know, Apple recently announced the release of its two new iPhones. Here’s what Microsoft had to say: . Really awkward, folks… #BADMarketing. Video: Courtesy of OMGGhana.com .

Paid Search Agency 138

Paid Search Agency Video Marketing Marketing Product 138

Vision Edge Marketing

SEPTEMBER 20, 2013

'The importance of good planning and execution seems obvious to most of us, and as we continue creating and finalizing our plans for 2014, that importance is even more evident. A good strategy that is well executed has the ability to impact a market, competitive position or business model. Yet, there are many companies at all stages that invest time in planning, but lack the processes and leadership needed to ensure a strategy achieves the desired results.

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Planning Paid Search Agency Comparison Marketing Management 134

Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

'Author: Susan Payton Maintaining a high ranking on search engines requires a constant, dedicated effort on your part. For a lot of us, it seems like as soon as you rank on the first page, a competitor is there to bump you down to page 2. Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts.

SEO 105

SEO Best Practices Press Distribution 105

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

SEPTEMBER 20, 2013

'Joe Jaffe, Evol8tion @jaffejuice. Joseph Jaffe , founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones and the forthcoming book Z.E.R.O.: Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point.

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Skype Startups Social Media Mobile Advertising 123

Integrated B2B

SEPTEMBER 20, 2013

'My colleagues and I were recently thrown a challenge by one of our clients to identify and describe its key stakeholder personas in half a day. On first thought, and despite our in-depth knowledge of the company and its industry (offshore engineering services), it seemed an impossible task, especially because the company has several business areas and various customer types within each of those business areas.

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Buyer Personas Ideal Customer Profiles Analysis Storytelling 55

Hubspot

SEPTEMBER 20, 2013

'A recent study commissioned by the Better Business Bureau''s Wise Giving Alliance (BBB WGA) found that national nonprofits that meet the “watchdog’s standards for accountability" raise considerably greater amounts of money via donations - 8%, to be precise - than other organizations that don''t abide by the group''s guidelines. It was an even larger difference for New York charities, as it was reported they are securing roughly 13 percent more money through donations than other charitable organ

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Guidelines Studies Allocation Privacy Policies 52

LeadSquared

SEPTEMBER 20, 2013

If not, then it’s high time that you get started with it soon. But wait, do you know about Remarketing with Google Analytics ? If the answer is “NO” then let’s first discuss… What is Remarketing with Google Analytics and how does it work? It’s really simple! Google Analytics allows you to create Remarketing lists based on your visitors search trends (t he pages they have browsed one after another).

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Adwords 52

SnapApp

SEPTEMBER 20, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ————————————————————————————————————.

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Lead Gen Click Rate Conversion Rate Opt-in 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

i-Scoop

SEPTEMBER 20, 2013

'Gerry McGovern is an absolute authority regarding the online customer experience and long-time advocate of using website content, words and images that are fully about the tasks visitors want to fulfill and their intent instead of what we want to communicate on our websites. Gerry is a warrior with the mission to make people’s lives […].

Marketing & Strategy 24

Marketing & Strategy Fulfillment Conference Content 24

Biznology

SEPTEMBER 20, 2013

'Photo credit: Wikipedia. I hate to pick on a company in particular, but I honestly think that many companies cross the line. From time to time, we all do a little manipulation of the facts to make our claim look just a little bit better. As Seth Godin says, “All Marketers Are Liars.” But just because that is normal doesn’t mean that it is a good idea.

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Wikipedia Paid Search Agency Trust Marketing Internet Marketing 126

Hinge Marketing

SEPTEMBER 20, 2013

'You might think you’ve heard more than you ever wanted about Miley Cyrus, but stick with me. Her controversial performance at MTV’s Video Music Awards – and most recent video release, "Wrecking Ball" – both underscore just how powerfully controversial content can contribute to your content marketing strategy. If you’re willing to approach your content marketing strategy with an it’s-our-party-we-can-say-what-we-want mentality, then you should consider publish

Marketing Strategy 72

Marketing Strategy Marketing & Strategy Content Marketing Viral Marketing 72