Marketing Insider Group

JANUARY 31, 2017

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working […].

B2B Marketing 190

B2B Marketing B2B Marketing Mix Customer Surveys 190

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed.

Analysis 150

Analysis Online Marketing Resources B2B Marketing 150

Biznology

JANUARY 31, 2017

I recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs. No matter how much I try to diminish the import of my time in a buttless gown and adjustable bed, ten days is ten days. While I was there, I felt vulnerable, embarrassed, self-conscious, and stupid. So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging.

Skype 133

Skype Communities Ideal Customer Profiles Facebook 133

Marketing Insider Group

JANUARY 31, 2017

It has become customary for candidates to follow up with a letter of thanks after an interview, no matter what the job. In fact, it’s really more of an expectation than an option for most positions, and most experienced interviewers will consider it a critical oversight should you over look it. Beyond just a professional […]. The post How To Use Your Marketing Expertise to Write the Perfect Job Interview Follow-Up appeared first on Marketing Insider Group.

Marketing & Strategy 122

Marketing & Strategy Positioning Marketing Marketing Strategy 122

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.

Mobile Marketing 121

Mobile Marketing Advertising Benchmark Marketing Report Allocation 121

Sprout Social

JANUARY 31, 2017

For those in charge of their company, brand or organization’s Instagram account, important decisions are made daily. One of the toughest tasks is delivering a full schedule of Instagram content to promote and share. And for the majority of these folks, it’s insanely easy to fall into creative block for new post ideas. Coming up with Instagram post ideas is a challenge, but also something that just needs a little creative thinking.

Creativity 111

Creativity Paper Analytics Promotion 111

Contently

JANUARY 31, 2017

Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. The canvasser, dressed in some ill-fitting mesh vest and a visor, gets ready to sell you on a good cause. You want to support the cause, but you also hate the intrusion of the hard sell and don’t want to give away your personal information.

Lead Scoring 85

Lead Scoring Lead Ranking Leads Lead 85

Hubspot

JANUARY 31, 2017

Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human?

Marketing AI 79

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 79

Spiralytics

JANUARY 31, 2017

We all know that Content Marketing will continue to be a big deal in 2017. It integrates to various marketing disciplines, being the fuel that keeps SEO , inbound marketing and social media running.

Resources 91

Resources Content Marketing Inbound Marketing B2B Marketing 91

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

JANUARY 31, 2017

What makes a good salesperson? No, forget that. What makes a great salesperson? Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. Recently, I got to chat with Adam about what he’s passionate about, what he believes in, and what’s next for his team—and his customers.

Video Marketing 68

Video Marketing Peer-to-peer Customer Satisfaction Work Management 68

E-Spirit

JANUARY 31, 2017

e-Spirit's client Urban Decay has been using the FirstSpirit CMS to connect with customers all over the world. John Perasco, AVP of E-Commerce at Urban Decay Cosmetics, explains: “30% of our traffic was coming from international IPs so we were being drawn into the global markets.

Paid Search Agency 74

Paid Search Agency Traffic Marketing 74

Hubspot

JANUARY 31, 2017

As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease -- even if they're using an approach that worked well a year or two ago. But that’s the problem: If you haven’t shaken up your email program in over a year, your emails are probably getting stale. Whether you’re an email marketing veteran or are just getting started, you may be operating under certain common misconceptions about email that have

Email Marketing 57

Email Marketing Tips Click Rate Hubspot 57

Blend Marketing

JANUARY 31, 2017

Aligning your sales and marketing teams will optimise your organisation around growth. Here are the essential elements of success.

Marketing 78

Marketing Inbound Marketing 78

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JANUARY 31, 2017

Supermodels may have ruled the world in the 1990s, but today it's the creatives. Everyone wants in on disruptive, viral, [insert your own buzz word here] intersecting worlds of design and technology. Especially the savvy students who are looking for challenging, fun, and economically rewarding professions. Design and coding academies are rising to meet these opportunities, but there's a lot of noise swirling around.

Inbound Marketing 55

Inbound Marketing Design Press Mobile Marketing 55

Leadspace

JANUARY 31, 2017

This is the second in a series of best practices blogs from Leadspace’s Customer Success team. Read Part One here: How to Effectively Segment Your Inbound Leads. It’s a dilemma which, at one point or another, will strike most demand gen teams at some point – and there’s no simple solution. You’ve got a great lead – one of your best contacts within your CRM and/or marketing automation platform in fact.

Contacts 54

Contacts Paid Search Agency Companies Best Practices 54

Lead Liaison

JANUARY 31, 2017

Most marketers think that lead nurturing is just a natural process. They gather some leads, nurture them, and then make sales. In reality, you aren’t going to be successful with lead nurturing unless you are prepared. In order to prepare, you need to go through a three-step process. This process will help you have a successful lead nurturing campaign.

Top of Funnel 49

Top of Funnel Lead Liaison Lead Nurturing Leads 49

JotForm

JANUARY 31, 2017

The big day has arrived. Meet JotForm 4.0 -- the first fully functional online form builder that works on any device, including smartphones, desktops, and tablets.Our newest form builder has been completely redesigned from the ground up with a mobile-first approach because we know you’re inc.

Ad Building 48

Ad Building Product 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

33Across

JANUARY 31, 2017

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips. The post 3 tips for Publishers to Monetize and Beat the Q1 Blues appeared first on 33Across.

Tips 48

Tips 48

Kapost

JANUARY 31, 2017

We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Whether it’s content that isn’t optimized for the right customer at the right time, stays unused, or is too hard to track and measure—there’s a genuine need to pull content marketing out of the dark and into the light. Now, don’t go us wrong: Marketing has made significant strides.

Planning 48

Planning Paid Search Agency Top of Funnel Copywriting 48

KEO Marketing

JANUARY 31, 2017

Hiring an inbound marketing agency is a serious commitment to increasing your business. A good inbound marketing agency can create campaigns that will significantly increase leads, conversions and revenue. When you are beginning the search for an agency you may encounter both local and national marketing agencies and the question will come up: “should I hire a local agency?

Inbound Marketing 48

Inbound Marketing Paid Search Agency Advertising Agencies Ad Agencies 48

Kapost

JANUARY 31, 2017

We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Whether it’s content that isn’t optimized for the right customer at the right time, stays unused, or is too hard to track and measure—there’s a genuine need to pull content marketing out of the dark and into the light. Now, don’t go us wrong: Marketing has made significant strides.

Planning 48

Planning Paid Search Agency Top of Funnel Copywriting 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SnapApp

JANUARY 31, 2017

2017 is going to be an amazing year for SnapApp and our platform (for a glimpse, see the last section of this post), but I wanted to take a few minutes to reflect back on 2016. Last year was a big year in the evolution of the SnapApp platform (we even won an award ). Let’s look at a few highlights. A New Product (LeadREV). . . In September we launched LeadREV.

Product 48

Product Knowledge Base SEO Design 48

Floodlight New Marketing

JANUARY 31, 2017

Business To Business Networking Made Easy and Profitable. Welcome to part 1 of our 6 part series on Business networking. Business to business networking is a very important part of your b2b marketingstrategy. All businesses small, medium and large all network. Trade shows are a perfect example of this. Even if the sales is not completed at the trade show it is great way of making contact and then building relationships using a mixture of B2B sales and marketing techniques.

Network Marketing 40

Network Marketing B2B Sales Business to Business B2B Marketing 40

Convert

JANUARY 31, 2017

Conversion rate optimization (CRO) is one of the hottest terms in the marketing world today, however what does it mean and why does it matter? That’s the question many are asking when evaluating techniques and methods for their marketing campaigns. CRO techniques require you to examine your website’s sales funnel to identify ways to improve.

B2B Marketing 40

B2B Marketing Top of Funnel Conversion Rate B2B 40

The Freeman Company

JANUARY 31, 2017

Move over, sports fans — this weekend is all about marketing

Broadcasting 40

Broadcasting Brand Identity Branding Marketing 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

JANUARY 31, 2017

In 2015, GE ran an amusing ad campaign featuring Owen, a newly hired programmer trying to explain to family and friends why they should be excited about his new job. They were baffled that a programmer would work at what they believed was just a manufacturing company, offering only condolences as he tried to outline the innovative nature of a more modern GE.

Paid Search Agency 54

Paid Search Agency Social Media Advertising Agencies Ad Agencies 54

QuanticMind

JANUARY 31, 2017

Our fourth chapter introduces an emerging category – predictive advertising management, and how this next-generation class of advertising is shaping the future with smarter algorithms and intelligent automation that will 10X your advertising performance. Disruption is happening now. The rise of predictive advertising management platforms comes at a time of disruption in the world of performance marketing, particularly with regard to bid management platforms.

Advertising Agencies 40

Advertising Agencies Marketing Management Advertisements Advertising 40

chiefmartech

JANUARY 31, 2017

This is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous article on blockchain marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. Sometimes a brand’s core values come in conflict with reality.

Brand Identity 44

Brand Identity Branding Peer-to-peer Ethics 44