ViewPoint

AUGUST 28, 2013

'Mobile and social technologies have radically changed the way people buy. Buyers are increasingly savvy and willing to shop around, and salespeople have to recognize how the landscape has changed and how the interaction with potential customers continues to evolve. Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud

Enterprise Management 211

Enterprise Management Work Management Salesforce.com Marketing Management 211

Direct Response Coach

AUGUST 28, 2013

'I have a blog (you’re reading it). I find it to be a good platform for writing articles like this one. Having a blog also serves as a built-in reminder that it’s time (or past time) to produce a new article. I know because I’ve been meaning to write this article for two weeks now. [.] The post How to create website content without a blog appeared first on McCarthy and King Marketing.

Marketing Websites 143

Marketing Websites Copywriting Content Lead Generation 143

Biznology

AUGUST 28, 2013

'Photo credit: Wikipedia. Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable marketing tool that requires consistency. Sometimes the blank white screen in front of you is daunting, especially if you have no idea what to write.

Public Relations 133

Public Relations Wikipedia RSS Internet Marketing 133

Convince & Convert

AUGUST 28, 2013

'In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Is Social TV Overrated? I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty

Twitter 134

Twitter Research Television marketing Bandwidth 134

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Adobe Experience Cloud Blog

AUGUST 28, 2013

'Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. We have tested subject lines, messaging, personalization, from lines, and the list goes on and on. So, what have we found to be the most effective?

Marketo 105

Marketo Click Rate Open Rate CTR 105

Leading Results Rambings

AUGUST 28, 2013

'The noise about Miley is spot on. She was a train-wreck (and local teenagers confirm this). Consider Miley’s reputation and her public image as her content, her brand. Here’s our observation on how she got the marketing of that content dead-wrong. If you haven’t seen the performance (and can bear to lose 6 minutes of your life), here is the link to it.

Content Marketing 63

Content Marketing Content Inbound Marketing Press 63

Hubspot

AUGUST 28, 2013

'So you''ve got a marketing problem -- one that happens to the best of us. It''s not that you''re not attracting visitors to your website and converting them into leads -- you''ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get stuck in your marketing funnel. They aren''t ready to buy your product or service just yet. so they don''t really have anywhere to "go" in your marketing process.

FAQ 54

FAQ Top of Funnel Lead Nurturing Marketing Automation Services 54

Writing on the Web

AUGUST 28, 2013

'Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? Give me a break and some more coffee. I’ve got a new toy: Google Images. I was researching planning models for a client ebook I’m writing, and discovered a page of diagrams and charts people have contributed: Google Images for Plann

Business Blogging 174

Business Blogging Google Business Lead Ranking 174

Hubspot

AUGUST 28, 2013

'Recently, Google announced a change in the way Quality Score would be reported within AdWords. The change, which they’re reportedly doing for more transparency, is supposed to tie your reported Quality Score -- the figure between 1 and 10 that you see in AdWords -- more closely with your actual Quality Score -- the figure that gets calculated each time you enter the ad auction.

Adwords 52

Adwords Cost Per Click Paid Search Agency Ad Frequency 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Hinge Marketing

AUGUST 28, 2013

'Just when you think you’ve gotten a handle on the benefits of social media as they exist today, another channel rises to the surface as one to take into consideration. Take Pinterest for example. Now Pinterest has been around for a while, but just recently the architecture industry has started to grab a foothold and use the channel to its fullest potential.

Social Media 73

Social Media Planning Media Statistics 73

Hubspot

AUGUST 28, 2013

'We''re trying a new thing here at HubSpot -- Digital Ebook Club. You see, we have all these ebooks that spur questions for people, but it''s really hard to corral all that Q&A and discussion into one place that fosters real-time interaction. Enter the Digital Ebook Club! For our first read, we''re reviewing and discussing 17 SEO Myths to Leave Behind , featuring one of our in-house SEO experts, Paul Schmidt.

SEO 50

SEO Hubspot Twitter Features 50

Crimson Marketing

AUGUST 28, 2013

'( Chris Vaughn/Social Media Today ).

Inbound Marketing 156

Inbound Marketing Advertising Agencies Paid Search Agency Marketing Mix 156

Hubspot

AUGUST 28, 2013

'Almost every marketer has been through a website redesign in their lifetime. Whether it''s for corporate rebranding, launching new products, going mobile, or just to increase the site''s effectiveness, a redesign is a great way to recharge and breathe new life into your online presence. That might be why, according to internal data from our upcoming 2013 Website Redesign Report (stay tuned!

Marketing Websites 61

Marketing Websites Lead Scoring Lead Ranking Banner Ads 61

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