Marketing Insider Group
DECEMBER 11, 2012
The social revolution has officially arrived at most corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business.
Biznology
DECEMBER 11, 2012
In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. In order to make the first step, you’re going to have to trust yourself as a professional, as a communicator, and maybe even as the person who was chosen by your company as the best person to r
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Digital B2B Marketing
DECEMBER 11, 2012
In B2B marketing organizations, content marketing aims to help buyers buy. Right? Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource. Wow, that sounds amazing.
Convince & Convert
DECEMBER 11, 2012
Not too long ago, I was approached by a company who explained to me that they were looking to have a viral video produced. It didn’t take long to realize that the ideas the company had for the video were far from being the roots to a successful video. As he sat there and explained his ideas (which consisted of text and logos plastered throughout), I quickly realized one thing; he didn’t want a viral video at all, he wanted a promotional video.
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Adobe Experience Cloud Blog
DECEMBER 11, 2012
by Jason Miller Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
DECEMBER 11, 2012
Everyone talks about the endless possibilities of marketing automation and what it can do for your business. But when it comes to reality, what can you really accomplish with marketing automation? You probably know that it can be used for lead nurturing, but were you also aware there are some other lesser known use cases and examples of how marketing automation can save you time -- and help you move more leads through your pipeline more quickly?
Hubspot
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
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