Tue.Dec 11, 2012

Trending Sources

Sued for a Retweet: Being Snarky Might be Libelous

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist. Can an innocent re-tweet get you into legal trouble? Absolutely, as thousands of Twitter users recently discovered. Defamation laws in the U.K. Twitter users quickly began speculating that McAlpine was the subject of the piece, and he’s begun threatening those who shared the story with a libel lawsuit. How did this happen? Twitter and defamation.

Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. Until then, I am stiff and awkward. So, don’t worry. Recently, Adam Curry and John C. As P.T.

Social Business And The Next Generation

B2B Marketing Insider

The social revolution has officially arrived at most corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are  de rigueur  in the age of social media. If you want to stay competitive, you have to become a true  Social Business.

Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. Right? Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource. Wow, that sounds amazing.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. About. Features. Templates. Landing Page Examples. Partners. Pricing. Contact Us 1-888-515-9161. The Unbounce Blog. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Subscribe to the Unbounce Conversion Newsletter. -->. Tweet.

11 Simple (But Critical) Tips for Creating Better Landing Pages

Hubspot

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. But converting visitors into leads, even with landing pages, is much easier said than done.

The Contentious State of B2B Content Marketing [Infographic]

Modern B2B Marketing

by Jason Miller Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. B2B Marketing Infographic

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How to Launch a B2B Social Media Marketing Campaign

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. Business-to-business (B2B) companies are increasingly aware of the benefits that can be gained from engaging in social media. What is Social Media Marketing?

Integrated Digital Marketing: Lessons From the Cat Food Aisle

Synecore

A big part of marketing, and of business for that matter, is helping the consumer resolve a want or a need. Yesterday evening I was one such consumer. Let me offer a little background. live in the outskirts of Minneapolis, where we were recently slammed by Winter Storm “Caesar” (I didn’t realize winter storms had names). At first, vibrant colors and interesting packaging jumped out.

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The ABC's Of Managing An Inside Sales Team

Sales Prospecting Perspectives

My digital marketing manager mentioned that he came across a great blog from Kara Trivunovic, Vice President of Marketing Services for StrongMail. Her topic focused on the ABC's of email marketing and we thought it would be interesting to come up with an A-Z run down on teleprospecting from a manager's perspective. Best practices tell us to weave email into your calling efforts. O- Open Door Policy with your reps: I've often argued that teleprospecting is the most difficult part of the sales process. No one likes a micro-manager, especially when it's not needed. Q- Qualify, Qualifly, Qualify!!!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

3 Ways You're Not Using Marketing Automation (But Should Be)

Hubspot

Everyone talks about the endless possibilities of marketing automation and what it can do for your business. But when it comes to reality, what can you really accomplish with marketing automation? there are. You learn something new every day, huh? And guess what? You're about to learn even more, because we're going to tell you about those hidden use cases for marketing automation right now.

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How A Sales Professional Can Achieve Greater Success Through Online Marketing

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , Sales and Marketing Director with TrainAce and Co-Founder of SalesRepMarketing.com. Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence. In particular, the focus has been placed on building a strong social media base. The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves.

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3 Questions to Ask to Get to the Decision Maker

Sales Intelligence View

Trying to identify who makes the buying decisions in a business can be one of the hardest parts of a B2B sale. There are often several gatekeepers between you and the ultimate decision-makers, and it’s not always easy to know how to get by them. These 5 questions will help you navigate the infrastructure of a prospective customer to get you to the person or group that makes the decisions on buying.

How You Can Find Security in an Insecure Social World

WindMill Networking

Pin It Social Media and Online Security: Are your social media profiles and pages secure? Last month I examined whether social media has dispensed with privacy.  If there is a flip side to privacy, it’s security.  Early on I tried to help by notifying hacked Twitter account owners to change their passwords.  Some thanked me, some never replied.  And attacks don’t have to come from DM spam.  campus. 

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

New InsideView Guide: For Whom the Phone Rings, A Sales Guide to Effective Outbound Selling

Sales Intelligence View

A Foreword from the author: Outbound prospectors are the hunters of the business landscape. Our art requires a particular finesse that takes years to hone. Our targets and our tools constantly shift. The last decade bore witness to great change in the sales industry, and outbound prospecting will never be the same as it was. Prospecting is essential to the growth of healthy business. MrOutbound.

ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award

B2B Lead Blog

International Cloud Computing program announces shortlist of honorees. Austin, TX – December 11, 2012. ReachForce, the leader in B2B Data Solutions, has been named a finalist in the 2012-2013 Cloud Awards Program in the category Data Innovation of the Year for its SmartForms solution for marketing automation web form real-time data enrichment. Full shortlist. KG.     Ping Identity. link].

Avoiding Last Minute Deal Breakers

Sales Intelligence View

The issues that arise during the closing phase of a sale are arguably the most frustrating part of B2B selling. After putting blood, sweat, and tears into a sale, a flurry of questions, objections, and problems can demoralize the most upbeat salesperson. Collect a Concrete Commitment. Sounds familiar? The word commitment means something different to everyone. Justify the Cost. Offer Testimonials.

The New Media Puzzle-The Impact Equation

Sazbean

Delivering interesting information to people who care about it is harder than ever. really bet you wanted me to say easier. The tech is easier and easier. I can create stuff on my iPhone (or Android) that wasn’t even vaguely possible even as recently as 2007. And yet, as this technology grows, our consumption has shifted. I’ve seen huge changes in how people interact. I’ll tell you a little bit about my experience, so that you might glean what you will from it. We were told social networks are everything. But then most of us got there and they maybe “worked” for a little while and then stopped.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

VIDEO: The Power of Online Video

Client Bridge

From YouOn, here's a video with statistics that show the marketing reach of online video. Watch on YouTube