Thu.Jul 28, 2016

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5 Ways Your Website Could Be Hurting Sales

Webbiquity

Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person. Putting your best face forward online is essential to the success of your business.

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Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go.

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How to Design an Irresistible CTA

Marketing Insider Group

Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business. When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. Not […]. The post How to Design an Irresistible CTA appeared first on Marketing Insider Group.

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Why Demand Generation Requires More Than Marketing

ANNUITAS

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Things Great Design Can Teach You About Great Writing

Marketing Insider Group

If a picture is worth a thousand words, we should be able to take some pointers from that picture to write our words. Great design succeeds for a reason, and many of those reasons are transferrable to how marketers go about writing compelling content. Here are a few principles that designers stick to that you […]. The post 5 Things Great Design Can Teach You About Great Writing appeared first on Marketing Insider Group.

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Why You Don’t Need a Pokémon GO Strategy

Marketing Insider Group

I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. I probably should have written this post last week when we were thinking of Pokémon responses for SnapApp, but I didn’t. Why? Because we didn’t need a Pokémon GO strategy. Plus, I was busy […]. The post Why You Don’t Need a Pokémon GO Strategy appeared first on Marketing Insider Group.

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Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry

Adobe Experience Cloud Blog

Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. In a big first for American politics, 96 years after women won the right to vote, a woman is in the running to become president. CRACK!!! This first is just one of many firsts for women recently: Janet L. Yellen became the first female Chair of the Federal Reserve Board.

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We Want to Be The Very Best — Like No One Ever Was!

Vidyard

Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time. From trying to get Snorlax to move on our monochrome, brick-sized Gameboys to perfecting our Pikachu strategy in Super Smash Brothers, Vidyard’s marketing team is packed with Pokemon Veterans. To celebrate the launch of Pokemon GO and a brand new lunch-hour addiction for our team, we imagined ourselves as Pokemon trainers and gym leaders, and looked at which Pokemon would be our loyal friends in the quest t

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9 Companies Using Live Website Chat in a Creative Way

Hubspot

Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships. Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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We Want to Be The Very Best — Like No One Ever Was!

Vidyard

Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time. From trying to get Snorlax to move on our monochrome, brick-sized Gameboys to perfecting our Pikachu strategy in Super Smash Brothers, Vidyard’s marketing team is packed with Pokemon Veterans. To celebrate the launch of Pokemon GO and a brand new lunch-hour addiction for our team, we imagined ourselves as Pokemon trainers and gym leaders, and looked at which Pokemon would be our loyal friends in the quest t

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At Visionary Companies, Storytelling Runs Deep

Content Standard

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. For a start-up to survive and eventually thrive among these giants, an entrepreneur must identify some fundamental shift coming to the business or consumer ecosystem—or cause that shift themselves by identifying a better way to deliver a widely use

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How to Create a Video Marketing Strategy You Can Be Proud of

Vidyard

Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. They all think it’s important, and they all plan to increase their investments in video because they believe it works.

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3 Things the Kardashians Taught Me About Building a Branding Empire

Brandfolder

The Kardashians are one of America’s most notorious families. And they continue to fascinate me. I’m not ashamed to admit I’ve seen literally every episode of their TV show since.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Getting to the Heart of Customer Value and Sharing the Right Stories

Vidyard

When was the last time you thought about the difference you’re making in the lives of your customers? Not how you help their business ‘increase efficiency’ or ‘generate more revenue’, I’m talking about the real difference you make in the careers and lives of the individuals who made the painstaking decision to adopt your product or service? What was it, at a personal level, that inspired them to choose you ?

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How to Prepare Your Business for a Marketing Automation Tool

Lead Liaison

Are you wondering how to prepare your business for a marketing automation tool? Marketing automation lets you automate various processes , but before you can enjoy the benefits, you need to prepare your business for the software. Otherwise, you won’t be able to use the various features. If you take the time to prepare your website and your business for visitor tracking and other marketing automation tools beforehand, you’ll enjoy the wealth of benefits they provide.

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Video Marketing How-To: Getting the Most From Your Video Production Agency

Vidyard

Hello and welcome to another episode of Video Marketing How-To! This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. First, have a creative brief ready to go. Successful videos only happen when all stakeholders are on the same page, and a creative brief allows you to talk about who your video is targeting, why you’re making it, what the requirements are from a creative standpoint, and how you’re going to me

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Need to Set Up Your Onboarding Process? Use JotForm

JotForm

After an exhaustive interviewing process and having a candidate accept a new job offer, now comes the process to onboard the employee. Onboarding can be quite sophisticated, time-consuming, and include many steps since there’s a great deal of information that may you may require. However, setting.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

Video is winning the content race. More often than not, we just can’t help ourselves from clicking play. But is it all rainbows and butterflies for marketers using video? Maybe not …. Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. You’re right that video can even help boost campaign conversion rates.

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Lunch With Marketing Experts: An Inside Look at SnapApp’s New Event Series

SnapApp

SnapApp event series, Marketers Who Lunch, kicked off today in Boston. It featured an on point menu, and a lively discussion about modern marketing challenges and solutions. . Below is a time stamped play by play of the event showing what you can expect at future Marketers Who Lunch. 11:36am. The first guests start to check in, claim their seats and explore the area of Row 34 – an awesome seafood restaurant in South Boston’s waterfront.

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Getting Started with Live Streaming

Vidyard

So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered. Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. For all live streams, there are essentially four components that come together to deliver a stable and scalable experience worldwide.

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Set Clear Goals For Your Strategic Social Media Marketing Plan

KEO Marketing

Much has been written about how to use social media to get more exposure and reach more audiences. The majority of the advice tends to be focused on the tactics, though, the things you can do to reach more potential clients. Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Brain Games: Discover the Psychology Behind Interactive Content

SnapApp

Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?”. We’re glad you asked. The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it works, and what’s happening behind the scenes.

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7 AdWords Features You Didn't Know Existed

Hubspot

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level. 1) Call-only campaigns.

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3 Things the Kardashians Taught Me About Building a Branding Empire

Brandfolder

The Kardashians are one of America’s most notorious families. And they continue to fascinate me. I’m not ashamed to admit I’ve seen literally every episode of their TV show since.

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7 Common Mistakes That Make Clients Ignore Your Emails

Hubspot

Every day, 112.4 billion business emails fly around the world. That's 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don't need their attention so they can focus on messages and tasks that do.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Mobile SEO – Simple tips to optimize your website

LeadSquared

Lot of marketers still don’t understand the importance, but if you are ignoring the mobile platform, then you are doing it at your own risk. Facebook had already announced that around 70% of their ad revenue comes from mobile , while Google announced earlier in 2015 that more than 50% searches on the portal globally are happening on mobile. With the advent of affordable smartphones and better internet speeds at lower costs, the mobile ecosystem is only going to expand further and along with it,

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101 Marketing Ideas to Help You Generate More Business [Free Ebook]

Hubspot

Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy. By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic. For example, you might take advantage of an upcoming holiday and run a campaign around it, test out new a marketing email template, offer a new type of l

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Here’s How Data Science Predicts the Success of Your Next Paid Search Campaign

QuanticMind

What if you could see the performance of your SEM campaigns in advance? Read about how the power of data science predicts the future of marketing campaign management. SEM managers have a lot of things to keep track of – different best practices, guidelines, publisher updates and multiple goals to pursue in their never ending quest for marketing campaign management.

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