Tue.Feb 02, 2016

article thumbnail

The Difference Between B2C and B2B Content Marketing

Marketing Insider Group

A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. This is because, despite sharing a […]. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group.

article thumbnail

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined.

Stats 159
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else. No fancy attribution methodologies or custom journey maps here (although they’re on the way). I’m not fully convinced this is enough to justify using Claritix but am open to the possibility.

Analysis 131
article thumbnail

The Missing Ingredient for Sales Coaching

Avitage

There is a generally high desire for sales coaching in B2B selling. Most managers and reps know it’s important. Done well, coaching can make a significant difference to rep and manager performance and success. Financially, everyone has a lot at stake. To be successful sales people need: Knowledge and information (including sales strategy and process), Skills and techniques, Conversations and messages These inputs enable sale people to know What to do, What to say, How to say it.

B2B Sales 131
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Miss This One Thing & B2B Marketers Will Never Demonstrate ROI

KoMarketing Associates

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. I understand their skepticism. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

ROI 122

More Trending

article thumbnail

Top 5 Mistakes Content Marketers Will Make in 2016

ANNUITAS

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The first step towards preventing a mistake is knowing about it early enough to avoid it, so on that note here are some common content marketing missteps (with some advice on how to avoid them).

article thumbnail

6 Important Features Every Content Marketing Site Should Have

Marketing Insider Group

For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing. We see brands exasperate budgets on creating amazing content and distributing it to all the right channels, only to drive their traffic back to a website that hasn’t been updated since 1999. The truth is, you can create the best […]. The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group.

Features 111
article thumbnail

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@ martinjonesaz ) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@ Jrastafari ) Social Media Manager at Act-On and Matt Hannaford (@ mhannaford ) Integrated Marketing Analyst at Union+Webster.

article thumbnail

Use Instagram as the starting point to promote your business online

Biznology

I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well. I thought about getting everyone to install HootSuite and to Live Tweet through a business social media platform but realized that everyone would hate it.

Promotion 102
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Brain Chemistry and How Not to Take Complaints Personally

Convince & Convert

Image via BigStockPhoto.com. In modern social media customer service, it’s important to answer every customer complaint in every channel, every time. That’s the thesis of my new book, Hug Your Haters. But almost no companies follow that advice. Instead, they answer some complaints, in some channels, some of the time. One reason businesses don‘t answer every customer is that the hate hurts too much.

article thumbnail

The Business of Giving Back

LeanData

SAN JOSE — Corporate team-bonding events can take many forms. But this one began with a quick training session about knowing the difference between a good apple and a bad apple. “People always chuckle about that, but it’s important,” said David Saxton, a volunteer coordinator at the Second Harvest Food Bank. On a rainy February morning, 20 LeanData employees had joined a smaller group from Cisco Systems at a food bank warehouse to help pack fresh fruit that would go to needy families.

article thumbnail

Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent?

article thumbnail

6 Stats that Prove the Importance of Product Videos for Ecommerce

Hubspot

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Do You Make These 8 Conversion Mistakes?

Convert

Converting leads into customers is at the cornerstone of every successful business. Unfortunately, many business owners make serious mistakes that sideline their efforts, often increasing overhead while leaving revenues stagnant. Here are eight conversion mistakes you’ll want to avoid like the plague. 1. Slow Loading Time Here’s a very serious problem that can be hurting your.

article thumbnail

The Nonprofit’s Guide to Email Nurturing for Membership Retention

Hubspot

Many nonprofits fall victim to a common marketing trap: they pour efforts into acquisition, while ignoring the leaky bucket on the other side—the fact that existing members are churning out almost as fast as they’re entering the funnel. What gives? There are many factors at play here. For one, digital audiences have short attention spans and have limited mental bandwidth to track the many moving parts of their interests and lives.

article thumbnail

Step by Step: How to Build a Video Marketing Strategy

Vidyard

By now, you likely have at least a handful of videos, if not a locker-full. You’re probably smartly using them to build interest and keep your audience engaged throughout the funnel. Good on ya! But what I really want to know is: do you have a comprehensive video marketing strategy? One that incorporates your video content with the rest of your messaging and communication plan?

article thumbnail

16 Simple Ways to Get Better at Digital Marketing in 2016

LeadSquared

Nothing is simple; not in digital marketing anyway. The title is, well, just to make you click and read on. There’s almost nothing that changes as fast as the digital industry. New ideas, new technologies, new companies, they all make changes happen drastically. Users want something today, and something completely different the day after. While there is no one sure shot way of being sure about what the future holds in store, one can always look back, connect the dots, witness what is currently h

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Mistakes with Marketing Automation – and How to Fix Them

Lead Liaison

While marketing automation has become an increasingly popular approach for generating quality leads and driving them through the sales funnel efficiently, it’s not uncommon for marketers to make mistakes in implementing marketing automation tools. The power of marketing automation cannot be denied, but it also is not a magic solution that will resolve all marketing problems.

article thumbnail

AEC Marketing: The Upcoming Elections Demand Change

Hinge Marketing

With the Iowa caucuses now behind us, we’re fully entrenched in the volatility between establishment candidates and the party disruptors. Political preferences aside, the primaries are giving us a preview of the 2016 elections. The one thing we know for sure, there will be a new president. Whichever way the political wind blows, one thing is almost a certainty: changes are coming to the mechanics of federal contracting.

article thumbnail

Digital Display Advertising Spend to Outstrip Search in 2016

KEO Marketing

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years. Now it has taken the lead. Display ads, of course, are advertisements that appear within or alongside the content on a page. Advertisers bid on ad space that holds relevance to their brand, product, or service and use data to serve contextually-relevant ads.

Display 48
article thumbnail

8 Things to Do Before Interviewing Someone for Your Team

Hubspot

Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Sure, we all think it works out just fine to simply skim the resume 4 minutes before the candidate arrives and wing it, but I am willing to bet my hat that your lack of respect for the process has cost you some key talent.

article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

The Business of Giving Back

LeanData

SAN JOSE — Corporate team-bonding events can take many forms. But this one began with a quick training session about knowing the difference between a good apple and a bad apple. “People always chuckle about that, but it’s important,” said David Saxton, a volunteer coordinator at the Second Harvest Food Bank. On a rainy February morning, 20 LeanData employees had joined a smaller group from Cisco Systems at a food bank warehouse to help pack fresh fruit that would go to needy families.

article thumbnail

Traditional Advertising Has Been Disrupted. Now What?

Content Standard

Consumers are more determined than ever to avoid ads online, and it’s making enough of a difference that enterprise brands are changing their marketing tactics. Ad avoidance is nothing new. But as marketers chase consumers through more channels than ever—not just traditional advertising but social media, original online content, and other digital marketing efforts—consumers seem to be more aggressive than ever to avoid ads through any measure possible.

article thumbnail

The Business of Giving Back

LeanData

SAN JOSE — Corporate team-bonding events can take many forms. But this one began with a quick training session about knowing the difference between a good apple and a bad apple. “People always chuckle about that, but it’s important,” said David Saxton, a volunteer coordinator at the Second Harvest Food Bank. On a rainy February morning, 20 LeanData employees had joined a smaller group from Cisco Systems at a food bank warehouse to help pack fresh fruit that would go to needy families.

article thumbnail

Battle of the Brands: Apple Music vs. Spotify

Brandfolder

Brands that crush their competition are rarely brands that play it safe. They understand that their brand is more than just a cool logo or a pretty visual. Instead, branding.

article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

article thumbnail

Event Marketer: B-to-B Millennials

The Freeman Company

How the PCMA annual meeting connected with a new generation

B to B 40
article thumbnail

Break Through on Email with Easy-to-Use KPIs

Adobe Experience Cloud Blog

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. To clarify, by “done right” I mean permission-based email marketing with content that is personalized, relevant, timely, and highly optimized.

article thumbnail

Planning Your Content: The 3 Stages of the Buyer’s Journey

SnapApp

Two years ago, I was shopping for a new car. And like any modern shopper, I didn’t just show up to a dealership, walk around, and say, “I’ll take that one.” There were many stages to my shopping experience, and almost all of it took place online. . First, I just started to browse different makes and models to see what was out there – what was appealing and suited me best.