ANNUITAS

APRIL 24, 2014

'I am certainly not alone in thinking that Moneyball was one of the best business books of the past decade. Appealing to both baseball fans and business thinkers, the book (and subsequent movie with Brad Pitt) made Oakland A’s General Manager Billy Beane’s utilization of statistics to make business decisions almost seem … well … exciting ? It was particularly interesting and relevant to marketers, as our working environment was actually quite similar to that of the “traditional” baseball scout o

Account Based Marketing 188

Account Based Marketing DemandBase Demand Generation Work Management 188

KoMarketing Associates

APRIL 24, 2014

'Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year.

Paid Content 185

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 185

Customer Experience Matrix

APRIL 24, 2014

'Seth Godin gives speaks at so many conferences that I’m beginning to suspect there are several Seth Godin impersonators sharing the load. Be that as it may, Godin or someone looking like him gave a keynote at the InfusionSoft ICON conference this week, and he observed you only see videos of bicycle crashes on YouTube, not videos of people riding along smoothly.

Small Business Marketing 173

Small Business Marketing Work Management Marketing Management API 173

Biznology

APRIL 24, 2014

'I recently stumbled across an interesting website: Unroll.me. It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. 1-800 Flowers topped the list with a 52.5% unsubscribe rate. Yes, 1-800 Flowers lost over half of their list, thanks to Unroll.me!

Email Marketing 142

Email Marketing Opt-out Public Relations Opt-in 142

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

B2B Marketing Traction

APRIL 24, 2014

'Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? If you answered “Yes” to these questions, read on and watch the video in this post to find out how to fix these issues. It turns out that years after LinkedIn introduced the endorsement feature, it is still driving people crazy.

Linkedin 127

Linkedin Profiling Training Video Marketing 127

Convince & Convert

APRIL 24, 2014

'You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services? In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.

Cross-Selling 159

Cross-Selling Budget Programs RSS Ad Frequency 159

Proteus B2B Marketing

APRIL 24, 2014

'Perhaps you’ve already watched this video about the Ghirardi Compton Oak. It made the rounds on the Internet a while ago. I think it makes a powerful B2B testimonial—for CAT Heavy Equipment and the Hess Landscaping Company. But that’s not what it’s really about. This simple but moving (pun intended) video on the City of [.].

Video Marketing 85

Video Marketing B2B Product Internet Marketing 85

Convince & Convert

APRIL 24, 2014

'With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event.

Social Media 137

Social Media Media Case Study Case Studies 137

Proteus B2B Marketing

APRIL 24, 2014

'Perhaps you’ve already watched this video about the Ghirardi Compton Oak. It made the rounds on the Internet a while ago. I think it makes a powerful B2B testimonial—for CAT Heavy Equipment and the Hess Landscaping Company. But that’s not what it’s really about. This simple but moving (pun intended) video on the City of [.].

Video Marketing 67

Video Marketing B2B Product Internet Marketing 67

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

APRIL 24, 2014

You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. There are many tactics at your disposal when optimizing your videos for various device screen sizes and in this post I’ll outline how you can enhance your video viewing experience, no matter wh

Optimization 65

Optimization Video Marketing Top of Funnel Landing Pages 65

Hubspot

APRIL 24, 2014

'There are hundreds of reports that you can run to dig into your marketing. But the question is often where to start -- what are those basic reports you can run to help get you comfortable digging into the copious amounts of data at your fingertips? Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel.

Marketing Report 61

Marketing Report Planning Top of Funnel Paid Search Agency 61

Vidyard

APRIL 24, 2014

You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. There are many tactics at your disposal when optimizing your videos for various device screen sizes and in this post I’ll outline how you can enhance your video viewing experience, no matter wh

Optimization 65

Optimization Video Marketing Campaigns Top of Funnel 65

Hubspot

APRIL 24, 2014

'The days where chief executives can hide behind the boardroom doors are gone. There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent -- and demonstrate that commitment by being visible and accessible on social media. In fact, a new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and c

Social Media 61

Social Media Media PR Social Networks 61

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

LEADership

APRIL 24, 2014

'Did you know that 78% of B2B buyers start their research online and 50% of them turn to social media or peer reviews (source: The Data Behind How B2B Buyers make Purchase Decisions ). Have you thought about how significant a role review sites play in the buying decision of your customer? Also, do you know what people are saying about your company, services and products and how have you built reviews into your lead generation strategy?

Peer-to-peer 58

Peer-to-peer B2B Thought Leadership Thought Leadership Lead Generation 58

Hubspot

APRIL 24, 2014

'It’s a worst case scenario: You have dozens, hundreds, maybe even thousands of people at your event. The applause is deafening as your keynote speaker strides across the stage. The shouting and clapping gradually subsides and the speaker excitedly thanks and greets the crowd. Only no one can hear her. After diagnosing the situation, you discover that the microphone has a dead battery.

Conference 59

Conference Order Customer Surveys Paper 59

Integrated B2B

APRIL 24, 2014

'Think of a time when an employee or team member performed a task particularly poorly. Was your reaction harsh – or did you even punish them? They probably performed better next time, but don’t think you had anything to do with it. Here’s the proof from one of the world’s great thinkers! It’s probably safe to say that performance evaluation is not a favorite task for most line managers.

Terms and Conditions 53

Terms and Conditions Statistics Storytelling Positioning 53

Hubspot

APRIL 24, 2014

'Sometimes, it''s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probably not going to make your readers angry and upset. Other times, taking a shortcut could make or break the success of a marketing channel -- especially in email marketing.

Top of Funnel 57

Top of Funnel Video Marketing CAN-SPAM Deliverability 57

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vidyard

APRIL 24, 2014

You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. There are many tactics at your disposal when optimizing your videos for various device screen sizes and in this post I’ll outline how you can enhance your video vi

Optimization 50

Optimization Video Marketing Campaigns Landing Pages 50

Hubspot

APRIL 24, 2014

'Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there''s no shortage of touch-points to prospective and current supporters. When you factor in communication preference -- email, print, and digital -- along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in the for-profit sector.

Segmentation 55

Segmentation Barriers Demographics Customer Surveys 55

Brandfolder

APRIL 24, 2014

Everything about Spehero 2.0 by Orbotix is great. Not only is the new product amazing, but they definitely know what they're doing when it comes to their branding and marketing. For.

Brand Identity 40

Brand Identity Branding Product Marketing 40

Adobe Experience Cloud Blog

APRIL 24, 2014

'Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” This is important. As marketers, we need to stop using corporate-speak.

Video Marketing 105

Video Marketing Auto Responder Viral Marketing Buzz 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SnapApp

APRIL 24, 2014

Content marketing has taken the demand generation world by storm in recent years, and the issue has shifted from whether or not to participate in it, to how you can make the most of it. In fact, 93% of B2B marketers are currently using content marketing as part of their demand generation strategy and 58% of them plan to increase their content marketing budget over the next 12 months, according to the Content Marketing Institute. .

Allocation 54

Allocation Demand Generation Marketing Budget Content 54