DiscoverOrg

APRIL 25, 2017

Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium. Sadly, all of these dramatic statements are false, but people love to repeat them anyway. When false assumptions are the basis for business decisions, the fallout can be sudden and steep.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Marketing Insider Group

APRIL 25, 2017

It’s no use throwing good money after bad content. These three questions will help you refocus your B2B content marketing strategy on quality, not quantity. The post 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget appeared first on Marketing Insider Group.

Marketing Budget 203

Marketing Budget B2B Marketing Content Marketing B2B 203

Biznology

APRIL 25, 2017

I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood. So, we spent the entire time just talking story, just chatting about whatever was on top of mind, including a funny story about the cult of Nina Martin, the Patron Saint of my agency, Gerris Corp.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

APRIL 25, 2017

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […]. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group.

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Rules Promotion Twitter Buzz 201

Marketing Insider Group

APRIL 25, 2017

Content marketing is a modern marketing technique enabled by the web which everyone is talking about. If you’ve never heard the phrase, content marketing is the act of creating valuable free content with the aim of drawing in new customers. Content marketing is big and now is the best time ever to really push this […]. The post 5 Content Marketing Hacks To Attract A Property Investor Audience appeared first on Marketing Insider Group.

Content Marketing 151

Content Marketing Content Act-On Marketing 151

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. As the official day one (Monday) at the Marketing Nation Summit wraps up, this post will cover highlights from the amazing keynotes and breakout sessions.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Oktopost

APRIL 25, 2017

By the time you finish reading this sentence, 9,000 photos will be shared on Snapchat. That’s unbelievable! I remember when Snapchat first launched in 2011, people judged it too quickly, undermining its photo-disappearance and treating it as another gimmick for teenagers.

Content Marketing 105

Content Marketing Content Marketing Social Media 105

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions.

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

APRIL 25, 2017

Today, Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau to our office for a tour of our space, a demo of our technology, and a fireside chat with our team. Led by our CEO Michael Litt, the discussion started off light, asking whether Trudeau prefers Tim Horton’s or Starbucks (turns out he doesn’t even drink coffee!), but quickly got down to business covering topics like diversity in Canadian technology, and what’s needed to keep strong technical talent in Canada.

Barriers 0

Barriers Press Video Marketing Software 0

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech. It’s become a bit of a tradition here at chiefmartec.com: as I’m working on my yearly marketing technology landscape graphic, I release the “marketing automation” category in advance

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Spiralytics

APRIL 25, 2017

“Aim away from failure and you’ll always succeed.” This quote came from one of the recently released film “The Boss Baby”. Failure can sometimes be seen as a roadblock for a lot of people who are trying new things. However, it’s always up to you how to avoid that downfall by knowing how to save yourself from certain situations.

Content Marketing 79

Content Marketing Content Marketing 79

G2M Solutions

APRIL 25, 2017

Do you ever feel like a hamster on the B2B sales and marketing wheel? Running faster and faster just to stand still? Executing the same old campaigns quarter after quarter because.well you simply don't have the time or capacity to stop and think of a better way. While a nagging doubt is growing in the back of your mind; that your same old tactics just aren't working very well any more - No wonder you have to run so fast.

Lead Generation 75

Lead Generation B2B Generation Ad Building 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

APRIL 25, 2017

I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. Don’t worry, that’s not what this is. You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Lead Liaison

APRIL 25, 2017

We won’t beat around the bush. The number one mistake that prospective marketing automation buyers make is delaying a decision. This results in: Lost opportunity cost for your company. Jeopardizing your current and future employment opportunities because you are missing out on providing your organization a basic necessity. Giving your competition a bigger head start in marketing.

Marketing Automation Services 50

Marketing Automation Services Work Management Marketing Prospects Marketing Management 50

JotForm

APRIL 25, 2017

When Andrew Hewatt took the plunge into entrepreneurship, he wasn’t sure what to expect. For years, he’d worked in digital marketing for various organizations, but the allure of owning his own firm eventually took hold. So he founded Blossom Lab, a full-service marketing agency that helps.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Organization 48

Kapost

APRIL 25, 2017

There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization. We can talk, talk, talk. The post The Business Value of Content Marketing [Webinar] appeared first on Kapost Content Marketing Blog.

Webinar Metrics 48

Webinar Metrics Content Marketing Business Content 48

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Brandfolder

APRIL 25, 2017

OK, let’s start by clearing the air and saying that there are many open source software platforms that are just fine! With a title like *5 Reasons Why Open Source.

Software 49

Software 49

Kapost

APRIL 25, 2017

There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization. We can talk, talk, talk about content strategy and thought leadership all day, but when it comes down to it, you’d probably rather hear from someone other than a marketing software company, right?

Lead Ranking 48

Lead Ranking Lead Scoring Webinar Metrics Enterprise Management 48

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes. The research shows that “contextual explanations of value delivery must be part of a salesperson’s arsenal”, and needs to be weaved into the content and tools they use to articulate value,

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Albacross

APRIL 25, 2017

Normally, just 2% of website visitors provide their contact details, which is honestly not much. This is a common issue experienced by many B2B websites today. If you want your website to sell, it has to be a lead-generating machine, not just some ‘brochure’ site. It is necessary to have various landing pages, informative and useful blog content marketed through email and social media channels.

Sales Qualified Leads 40

Sales Qualified Leads Marketing Websites Generation High Quality Lead 40

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

The ROI Guy

APRIL 25, 2017

Presented by: Betty McNeil, SVP Solution Specialist, Alinean Thursday, May 18, 2017 11:00 am EDT It's more important than ever to engage earlier and higher but this can be a challenge. Executive buyers indicate that a paltry 20% of the salespeople they meet with achieve expectations and create value. As a result, only one in four salespeople ever get to meet with the executive again.

Comparison 40

Comparison Webcast Peer-to-peer Consulting 40

The Freeman Company

APRIL 25, 2017

Your best bet to stay ahead of changing demographics

Brand Identity 40

Brand Identity Branding Demographics Best Practices 40

Walker Sands

APRIL 25, 2017

Public Relations 45

Public Relations Thought Leadership Buy Trends 45

Webbiquity

APRIL 25, 2017

There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%. They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. Can’t find an image that’s quite right to accompany your content on its own?

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Hubspot

APRIL 25, 2017

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that?

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Sprout Social

APRIL 25, 2017

Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. One of the best places to create content to share is your blog. However, it’s not as simple as jotting down a few hundred words, hitting publish and waiting for the traffic and shares to roll in.

Stats 111

Stats Social Media Case Studies Facebook 111

Hubspot

APRIL 25, 2017

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.

Small Business Marketing 78

Small Business Marketing Business Buyer Personas Opt-out 78