Marketing Insider Group

NOVEMBER 1, 2016

To truly succeed in content marketing, you have to adapt as new tools, tactics, and data all come out. Staying stuck in the past will only lead to declining returns and losing customer interest. Marketers need to look to the future to truly prepare for what’s to come. Not every predicted trend happens, but being […]. The post 4 Futuristic Content Tactics You’ll Want To Learn appeared first on Marketing Insider Group.

Tactics 186

Tactics Content Trends Content Marketing 186

Onalytica B2B

NOVEMBER 1, 2016

Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic. With all this said, whilst SEO is integral, it is very difficult to master.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Marketing Insider Group

NOVEMBER 1, 2016

Keeping ahead of the curve is as vital in retail as in any other field. So what can we expect to see as we move towards a new year and beyond? Here are 10 predictions for the future of retail that you need to be aware of. Streamlined payment As we move forward into a brave new […]. The post 10 Predictions On The Future of Retail appeared first on Marketing Insider Group.

Marketing 183

Marketing Content Marketing Content 183

Tomorrow People

NOVEMBER 1, 2016

Online communities are highly effective places for engaging with your target audience. Find out how to harness their power and achieve marketing success.

Communities 181

Communities B2B Marketing Ad Building B2B 181

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

NOVEMBER 1, 2016

By Jon Franko, Thinker & Partner at Gorilla 76. The following was taken from Chapter 3 of The Definitive Guide to Industrial Marketing, an educational resource from Gorilla 76. When it comes to the Xs and Os of B2B marketing, many traits are shared across niches. One such trait is the fact that the buying […]. The post Aligning industrial marketing with the industrial professional’s buying process appeared first on Marketing Insider Group.

Buy 174

Buy Process Advertising Agencies Education 174

Hive9

NOVEMBER 1, 2016

You don’t need us to tell you how valuable customer advocates are. They’re one of your solution’s most powerful resources and offer living proof of your value. They’re also capable of driving high quality, net new leads.

High Quality Lead 139

High Quality Lead Lead Scoring Lead Ranking Resources 139

Contently

NOVEMBER 1, 2016

Are you a Snapchatter or an Instagrammer? I’ve used both, but I’m more likely to carefully apply Instagram’s tilt-shift feature than to dress myself up in one of Snapchat’s cartoon filters. (I’m all about the artful blur.) Why? Probably because I used Instagram first, and more of my social network was already on Instagram by the time Snapchat showed up.

Comparison 131

Comparison Social Networks Demographics User-Generated Content 131

ANNUITAS

NOVEMBER 1, 2016

*This post first ran 9.29.15 via ANNUITAS.com. There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with

Buyer Personas 122

Buyer Personas Demand Generation Work Management Marketing Management 122

Convince & Convert

NOVEMBER 1, 2016

Facebook Live's video streams engage your audience in ways pre-recorded content can't match. Here's how to add it to your social strategy.

Facebook 167

Facebook Business Video Marketing Content 167

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ANNUITAS

NOVEMBER 1, 2016

*This post first ran 9.29.15 via ANNUITAS.com. There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with

Buyer Personas 109

Buyer Personas Demand Generation Work Management Marketing Management 109

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service.

Top of Funnel 105

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 105

SEMrush

NOVEMBER 1, 2016

The first thing that comes to your mind when you think about ranking a website is content or backlinks. Both are crucial factors for positioning a website in search results. But they’re not the only ones! In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them.

Marketing Websites 110

Marketing Websites SEO Positioning Content 110

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. When considering a purchase, 83% of people trust recommendations from family and friends. Nowadays a lot of that conversation is taking place online. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey.

Social Media 92

Social Media Class Word of Mouth Media 92

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Social Media

SnapApp

NOVEMBER 1, 2016

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing. Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences.

Paid Content 69

Paid Content Marketing Budget Advertising Channels Practices 69

Sprout Social

NOVEMBER 1, 2016

Open communication between brands and people creates progress. Nowhere is this more critical than when a person reaches out with a customer service inquiry or issue on Twitter which has rapidly become one of the best places for people to talk to businesses. Sprout has recognized this by enabling brands to reply to consumers in a timely and effective manner through a suite of collaborative engagement and response management tools.

Twitter 89

Twitter Work Management Conversion Deep Linking 89

Lead Liaison

NOVEMBER 1, 2016

This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Once you ask the question, there are three things you need to look for in the answer.

Marketing Automation Services 66

Marketing Automation Services Advertising Agencies Marketing Automation Automation 66

Leadspace

NOVEMBER 1, 2016

Account-based marketing is a strategic approach that focuses B2B marketing and sales efforts on a defined set of companies (or accounts), allowing for a more personalized and targeted approach —not just to individuals, but to multiple decision makers, influencers, and champions within each company. In order for marketing and sales to become aligned to enact this highly-targeted approach, they need to involve themselves with the three core components of ABM: data , content , and engagement.

Account Based Marketing 67

Account Based Marketing B2B Sales ABM B2B Marketing 67

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

EverString

NOVEMBER 1, 2016

That’s. The post Boss Marketer Bootcamp Virtual Event Recap: Why Demand Generation is NOT At Odds With ABM appeared first on EverString.

Demand Generation 78

Demand Generation Account Based Marketing ABM Demand 78

Hubspot

NOVEMBER 1, 2016

LinkedIn is the #1 social media platform for B2B content distribution. That makes it a key platform to generate leads, build professional relationships, and drive leads. But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content's reach and get it in front of the right eyes, you should be using LinkedIn's Sponsored Content feature.

Linkedin 55

Linkedin Ads Eye-Tracking Distribution 55

JotForm

NOVEMBER 1, 2016

Small businesses have to be the most strategic about which tools to employ to grow the company. When resources are scarce, taking advantage of free software is the best decision. Other times, your only options may cost a bit of money, but you can also get a lot of mileage out of them if you plan ahe.

Small Business Marketing 48

Small Business Marketing Tools Business Software 48

Hubspot

NOVEMBER 1, 2016

Getting your school found online is an ongoing battle that requires different strategies for different goals. Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program.

SEM 55

SEM Top of Funnel Long Tail Marketing Digital Asset Management 55

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing-Gimbal

NOVEMBER 1, 2016

So is account based marketing (ABM) just the latest buzz word for B2B marketers? Or is ABM going to become part of the B2B marketing landscape going forward? In part one of this series we look at the early challenges of ABM.

Account Based Marketing 46

Account Based Marketing B2B Marketing ABM Buzz 46

Top Rank Marketing

NOVEMBER 1, 2016

The post Content Marketing: 10 Daily Habits to Create More Powerful Content appeared first on B2B Marketing Blog - TopRank®.

Content Marketing 52

Content Marketing Content B2B Marketing Marketing 52

i-Scoop

NOVEMBER 1, 2016

The Industrial Internet of Things market (let’s say the Internet of Things without the Consumer Internet of Things part) is growing fast as digital transformation in many industries is accelerating in an Industry 4.0 reality. With strong alliances between leading Industrial Internet of Things (IIoT) players, proven IIoT applications (and use cases) that inspire companies […].

Internet Marketing 0

Internet Marketing Digital Transformation Paid Search Agency Marketing 0

Marketing-Gimbal

NOVEMBER 1, 2016

So is account based marketing (ABM) just the latest buzz word for B2B marketers? Or is ABM going to become part of the B2B marketing landscape going forward? In part one of this series we look at the early challenges of ABM.

Account Based Marketing 40

Account Based Marketing B2B Marketing ABM Buzz 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

i-Scoop

NOVEMBER 1, 2016

IDC VP and Chief Analyst at IDC Frank Gens kicked off its 2017 series of IDC FutureScape forecast webinars. It was, among others, a – truly – major wake-up call regarding digital transformation. Whereas end 2015 IDC talked about the nascent digital transformation or DX economy, it became clear that many predictions from last year […].

Digital Transformation 0

Digital Transformation Forecasting Webinar Metrics CMO 0

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries?

Paid Content 192

Paid Content Differentiation Search Marketing B2B Marketing 192

i-Scoop

NOVEMBER 1, 2016

There are ample Internet of Things use cases, mainly in an Industrial Internet of Things context, where applications need cheap mobile low power and long range connectivity, whereby low bandwidth is more than enough. That’s essentially what LPWA and LPWA networks (LPWAN) are about. The providers of LPWAN solutions are numerous and many of them […].

Bandwidth 33

Bandwidth 33