Buzz Marketing for Technology

MAY 29, 2013

'Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

Enterprise Management 219

Enterprise Management Planning Work Management Tips 219

Marketing Insider Group

MAY 29, 2013

'This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. Labeled “Blaze” this event is one of the largest global B2B Marketing event, bringing in more than 800 B2B Marketing professionals from 300+ companies and dozens of countries around the world. B2B marketing is changing at “blazing” speed due to the forces that shape our world today: the maturity of the digital landscape, social media connectivity, content mark

Paid Search Agency 176

Paid Search Agency Advertising Agencies Conference Marketing & Strategy 176

Writing on the Web

MAY 29, 2013

'You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. There is far too much garbage floating around online that doesn’t help to solve your target market’s problem or add anything new to a discussion.

Content 167

Content RSS Opinions Business Blogging 167

Biznology

MAY 29, 2013

'Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing? Here are five must-haves for every B2B website. .

Marketing Websites 166

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 166

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Crimson Marketing

MAY 29, 2013

'Content marketing has turned into a booming industry, a $43.9 billion industry to be exact. Those are some serious heavy numbers! Content marketing is something we can all do, but nothing something we all understand how to do properly. I recently came across some hilarious information on common content marketing mistakes (as told through comic strips!).

Content Marketing 119

Content Marketing Marketing Management Viral Marketing Content 119

Adobe Experience Cloud Blog

MAY 29, 2013

'Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Jay will be discussing his new book ( available now for pre-order ), hot topics in the news, and there will even be a fun segment or two around marketing. Register for the Hangout here. Google is having one hell of a time proving the value of the “social layer” that ties all of Google’s platforms together, but those of us who have been listening are way ahead of the game.

Lead Scoring 105

Lead Scoring Lead Ranking Google Thought Leadership 105

B2B Marketing Traction

MAY 29, 2013

'One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings. You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. Creating a marketing agenda requires forethought. It means that I bring a plan and careful consideration to the table – I’m not just resting on 30 years of marketing experience and winging it.

Consulting 102

Consulting B2B Marketing Planning B2B 102

Hubspot

MAY 29, 2013

'Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. And marketers are spending money in the wrong places. Those are among the findings in a new report on the state of the internet from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, a top Silicon Valley venture capital firm.

Internet Marketing 59

Internet Marketing Marketing Report Trends Paid Search Agency 59

LeadSquared

MAY 29, 2013

All of us have used LinkedIn to make professional acquaintances; however, have you ever tried using LinkedIn advertising to reach out to your prospective customers? This post will teach you how to create ads in 4 simple steps for successful LinkedIn Lead Generation. LinkedIn Lead Generation – Getting Started with Ads. Once you get to the LinkedIn Advertising page, hold on.

Linkedin 52

Linkedin Paid Search Agency Ads Generation 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

MAY 29, 2013

'Before I freak you out: there is no action item required from this news. Okay, so, today Facebook rolled out "Verified" pages and profiles. I say there''s no action item required because there''s nothing you can do -- as an individual account holder, or for your brand -- to get your page or profile verified on Facebook. But it''s interesting news nonetheless.

Facebook 57

Facebook Social Networks Network Marketing Profiling 57

LeadSquared

MAY 29, 2013

We have already talked about how Google Adwords Ad Extensions can help you get the most out of your PPC marketing efforts on Google. Now that you also know How to setup Location Extensions to increase your business’s visibility, let us learn how to implement Product Extensions in our ad campaigns. This is how an ad with Product Extensions enabled on it would appear.

Adwords 52

Adwords Google Product PPC 52

Brandfolder

MAY 29, 2013

The term “media” in the marketing sense used to mean only a handful of things, mainly: television, radio and print. Yes, there were other means to reach an audience, but.

Television marketing 40

Television marketing Brand Identity Branding Media 40

Hubspot

MAY 29, 2013

'This is Brian , our CEO. Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company. He''s also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data from vanity metrics , and he''s quick to let you know what truly counts as an indicator of how our company is faring at delivering on its promise.

Social Media 60

Social Media Media Allocation Work Management 60

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