Mon.Apr 02, 2012

Trending Sources

9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8

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Manufacturing Infographics for Content Marketing

Industrial Marketing Today

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. If done right, they can be very effective in content marketing for manufacturers and industrial companies. Infographics fit the bill the perfectly for this purpose. Infographics.

I Blog for Content, Not for Comments. Surprised?

WindMill Networking

Here’s why: 1) I am Not Blogging to “Engage” You Some bloggers tell very personal stories with an emotional attachment or flat out write a blog post asking you, the reader, a question.  I don’t.  I’m not here to “engage” you – I’m here to hopefully provide you some insight and education based on my own experience in the social media industry.

The Inbound Marketing Multiplier [Infographic]

Modern B2B Marketing

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. We call this the Inbound Marketing Multiplier and here’s how it works. Inbound Marketing Infographic Social Media Marketing

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming. Severely.

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Sales Leadership: Gaining Insight & Accountability

Your Sales Management Guru

Sales Leadership: Gaining Insight and Accountability. Most sales leaders have a lot of confidence-which is good, but many have never experienced what many CEO’s have, that is an insights and help from other CEO’s.  Also many organizations never gain real insights from their customers or even help from their customers. Let’s first explore a Client Advisory Board. Client or Industry Advisory Board  . This type of board consists of current customers that generally meet in a formal basis a minimum of three times a year. Initially you will want to stagger terms. What a wonderful closing opportunity!

How to unite a fragmented brand – Guest post by Liberty-Belle Howard

Fearless Competitor

At TradeBrooklyn, the board members of Digital Brand Marketing Education  (including Jeff Ogden, President of Find New Customers ) reviewed the online marketing of two companies live in front of an audience. One of the companies had a very fragmented marketing strategy – multiple company names, web pages, etc. Very confusing. So this guest post on uniting a fragmented brand really struck my eye. Please note that we removed fragmentation and also dramatically simplified our messaging at Find New Customers. The home landing page now has few words and a compelling offer.

8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. He is also the co-author of the new book, Fire Your Sales Team Today! Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. Equally important is an understanding that all traffic is not created equal.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Blog: How Much Time Does It Take?

B2B Marketing Traction

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. 2008 Technorati study showed that the blog abandonment rate was over 90%!

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

From the moment we wake up, brands bombard us with attempts to get our attention. These marketers gear their advertisements and logos towards making our lives easier and connected. However, in our internet-savvy world, we are beginning to demand more from our brands. We want them to make us feel alive. Make us fall in love. Give us a reason to choose. Gain our trust. Engagement is Not a Campaign.

Agile marketing meets TV

Biznology

(Photo credit: Wikipedia). spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. While you certainly can run tests for commercials and you can get some data, it is very expensive and very late in the process. 

The Total Package: A Marketing Message That Resonates

Sazbean

Your company focus and marketing message should be so clear that it’s driven home in every opportunity you get. When clients experience: your print media (business cards, posters, flyers, etc.). your online media (websites and social media sites). your office space. There should be a consistency in the message and that’s where your branding pieces come in to play. But before you start printing things, the message has to be core and clear. What is your company about? Can you explain it in a simple to understand mission statement or tagline? Be clear about: what your company is. News & Note

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Marketri LLC Announces Surge in Engineering Clients

Marketri

DOYLESTOWN, Pennsylvania (April 2, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that in the first quarter of 2012 it has already added three new firms to its roster of clients in the engineering sector. Before 2012, Marketri had developed relationships providing outsourced marketing services to various engineering-related companies. Add to that the obvious growth of both Marketri’s business and that of our clients, and we are seeing a more positive outlook on a greater scale in our economy.”

Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]

Hubspot

Today, HubSpot released its first ever State of the Online Marketing Services Industry report. This report provides an in-depth look at the biggest challenges facing marketing agencies today, as well as insights into what business processes are being leveraged by those agencies with the best revenue growth and client retention numbers. Service Offerings Enable and Prevent Growth.

INFOGRAPHIC: Creating a Simple Social Media Strategy

Client Bridge

You don't need an elaborate plan to get started with social media for your business. From Bundlepost and Engage, here's an infographic about how to build a simple social media marketing strategy. View Original Article

Is There a Way to Test an App's Functionality Without Paying to Publish It? [SnapApp FAQs]

SnapApp

Having to purchase something without actually trying it is oftentimes very inconvenient. This is because we want to be able to test out a product before spending money on it, right? Creating an app through SnapApp should therefore provide you with the opportunity to see what your getting before you buy it, and wait. it does! Choose your app type/theme. Build an app. Build multiple apps at a time.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How To Time That Sales Deal

Business Growth Development

Deal or No Deal (video game) (Photo credit: Wikipedia) You’ve probably been staring at that sales deal on your forecast now for months. As each month goes by and each quarter merges into the next, for some reason that deal keeps getting pushed out. One of the best excuses I heard during a sales meeting was that the person who signed off the PO’s had….wait wait for it……gone moose hunting.

E-Quip Blog: When the Client Isn't Happy

E-Quip

When the Client Isn't Happy. No reasonable client expects flawless service. But every client is entitled to expect a helpful response to a service breakdown. How you respond in such situations--what I call service recovery--is a

How To Time That Sales Deal

Business Growth Development

Deal or No Deal (video game) (Photo credit: Wikipedia). You’ve probably been staring at that sales deal on your forecast now for months. As each month goes by and each quarter merges into the next, for some reason that deal keeps getting pushed out. Every time you call them up they keep telling you it will be next week, or soon, or some other date in the near future, yet its just not happening and its getting a little embarrassing. One of the best excuses I heard during a sales meeting was that the person who signed off the PO’s had….wait wait for it……gone moose hunting.

How To Time That Sales Deal

Business Growth Development

Deal or No Deal (video game) (Photo credit: Wikipedia). You’ve probably been staring at that sales deal on your forecast now for months. As each month goes by and each quarter merges into the next, for some reason that deal keeps getting pushed out. Every time you call them up they keep telling you it will be next week, or soon, or some other date in the near future, yet its just not happening and its getting a little embarrassing. One of the best excuses I heard during a sales meeting was that the person who signed off the PO’s had….wait wait for it……gone moose hunting.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.