Mon.Apr 02, 2012

Trending Sources

9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. If done right, they can be very effective in content marketing for manufacturers and industrial companies. Infographics fit the bill the perfectly for this purpose. Infographics.

Lisa Nirell is Find New Customers Fan of the Month for April 2012

Fearless Competitor

We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations from Find New Customers , Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. An award-winning business columnist, she has written for San Diego’s Daily Transcript, ComputerWorld, Custom Builder Magazine and Women in Technology. Thanks, Lisa.

The Inbound Marketing Multiplier [Infographic]

Modern B2B Marketing

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. We call this the Inbound Marketing Multiplier and here’s how it works. Inbound Marketing Infographic Social Media Marketing

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

I Blog for Content, Not for Comments. Surprised?

WindMill Networking

Here’s why: 1) I am Not Blogging to “Engage” You Some bloggers tell very personal stories with an emotional attachment or flat out write a blog post asking you, the reader, a question.  I don’t.  I’m not here to “engage” you – I’m here to hopefully provide you some insight and education based on my own experience in the social media industry.

Jason Falls discusses publishing partnership

grow - Practical Marketing Solutions

Click here if you can’t see this interview with Jason Falls. Most interesting I think is Jason’s take on what he learned about himself and social media through the process. great opportunity to learn from one of the keenest minds in the business. Enjoy! Link to Jason’s book is an affiliate link. Personalities of the social web jason falls no bullshit social media review

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming. Severely.

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How to unite a fragmented brand – Guest post by Liberty-Belle Howard

Fearless Competitor

At TradeBrooklyn, the board members of Digital Brand Marketing Education  (including Jeff Ogden, President of Find New Customers ) reviewed the online marketing of two companies live in front of an audience. One of the companies had a very fragmented marketing strategy – multiple company names, web pages, etc. Very confusing. So this guest post on uniting a fragmented brand really struck my eye. Please note that we removed fragmentation and also dramatically simplified our messaging at Find New Customers. The home landing page now has few words and a compelling offer.

Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming. Severely.

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Adopt Zero-Time Selling and Boost Sales Now

B2B Conversations Now

I just finished reading Zero Time Selling by Andy Paul, which was selected as one of the top 3 sales and marketing books in 2011. The book details 10 essential steps that can accelerate sales for companies large and small. The book is refreshingly simple to understand and focuses on several concepts that will give sales professionals immediate results. They key to MILT is RESPONSIVENESS.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. He is also the co-author of the new book, Fire Your Sales Team Today! Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. Equally important is an understanding that all traffic is not created equal.

Sales Leadership: Gaining Insight & Accountability

Your Sales Management Guru

Sales Leadership: Gaining Insight and Accountability. Most sales leaders have a lot of confidence-which is good, but many have never experienced what many CEO’s have, that is an insights and help from other CEO’s.  Also many organizations never gain real insights from their customers or even help from their customers. Let’s first explore a Client Advisory Board. Client or Industry Advisory Board  . This type of board consists of current customers that generally meet in a formal basis a minimum of three times a year. Initially you will want to stagger terms. What a wonderful closing opportunity!

Agile marketing meets TV

Biznology

(Photo credit: Wikipedia). spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. While you certainly can run tests for commercials and you can get some data, it is very expensive and very late in the process. 

How to Blog: How Much Time Does It Take?

B2B Marketing Traction

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. 2008 Technorati study showed that the blog abandonment rate was over 90%!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

From the moment we wake up, brands bombard us with attempts to get our attention. These marketers gear their advertisements and logos towards making our lives easier and connected. However, in our internet-savvy world, we are beginning to demand more from our brands. We want them to make us feel alive. Make us fall in love. Give us a reason to choose. Gain our trust. Engagement is Not a Campaign.

The Total Package: A Marketing Message That Resonates

Sazbean

Your company focus and marketing message should be so clear that it’s driven home in every opportunity you get. When clients experience: your print media (business cards, posters, flyers, etc.). your online media (websites and social media sites). your office space. There should be a consistency in the message and that’s where your branding pieces come in to play. But before you start printing things, the message has to be core and clear. What is your company about? Can you explain it in a simple to understand mission statement or tagline? Be clear about: what your company is. News & Note

Marketri LLC Announces Surge in Engineering Clients

Marketri

DOYLESTOWN, Pennsylvania (April 2, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that in the first quarter of 2012 it has already added three new firms to its roster of clients in the engineering sector. Before 2012, Marketri had developed relationships providing outsourced marketing services to various engineering-related companies. Add to that the obvious growth of both Marketri’s business and that of our clients, and we are seeing a more positive outlook on a greater scale in our economy.”

Adopt Zero-Time Selling and Boost Sales Now

B2B Conversations Now

I just finished reading Zero Time Selling by Andy Paul, which was selected as one of the top 3 sales and marketing books in 2011. The book details 10 essential steps that can accelerate sales for companies large and small. The book is refreshingly simple to understand and focuses on several concepts that will give sales professionals immediate results. They key to MILT is RESPONSIVENESS.

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]

Hubspot

Today, HubSpot released its first ever State of the Online Marketing Services Industry report. This report provides an in-depth look at the biggest challenges facing marketing agencies today, as well as insights into what business processes are being leveraged by those agencies with the best revenue growth and client retention numbers. Service Offerings Enable and Prevent Growth.

Adopt Zero-Time Selling and Boost Sales Now

B2B Conversations Now

I just finished reading Zero Time Selling by Andy Paul, which was selected as one of the top 3 sales and marketing books in 2011. The book details 10 essential steps that can accelerate sales for companies large and small. The book is refreshingly simple to understand and focuses on several concepts that will give sales professionals immediate results. They key to MILT is RESPONSIVENESS.

INFOGRAPHIC: Creating a Simple Social Media Strategy

Client Bridge

You don't need an elaborate plan to get started with social media for your business. From Bundlepost and Engage, here's an infographic about how to build a simple social media marketing strategy. View Original Article

E-Quip Blog: When the Client Isn't Happy

E-Quip

When the Client Isn't Happy. No reasonable client expects flawless service. But every client is entitled to expect a helpful response to a service breakdown. How you respond in such situations--what I call service recovery--is a

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Is There a Way to Test an App's Functionality Without Paying to Publish It? [SnapApp FAQs]

SnapApp

Having to purchase something without actually trying it is oftentimes very inconvenient. This is because we want to be able to test out a product before spending money on it, right? Creating an app through SnapApp should therefore provide you with the opportunity to see what your getting before you buy it, and wait. it does! Choose your app type/theme. Build an app. Build multiple apps at a time.

How To Time That Sales Deal

Business Growth Development

Deal or No Deal (video game) (Photo credit: Wikipedia) You’ve probably been staring at that sales deal on your forecast now for months. As each month goes by and each quarter merges into the next, for some reason that deal keeps getting pushed out. One of the best excuses I heard during a sales meeting was that the person who signed off the PO’s had….wait wait for it……gone moose hunting.

How To Time That Sales Deal

Business Growth Development

Deal or No Deal (video game) (Photo credit: Wikipedia). You’ve probably been staring at that sales deal on your forecast now for months. As each month goes by and each quarter merges into the next, for some reason that deal keeps getting pushed out. Every time you call them up they keep telling you it will be next week, or soon, or some other date in the near future, yet its just not happening and its getting a little embarrassing. One of the best excuses I heard during a sales meeting was that the person who signed off the PO’s had….wait wait for it……gone moose hunting.

How To Time That Sales Deal

Business Growth Development

Deal or No Deal (video game) (Photo credit: Wikipedia). You’ve probably been staring at that sales deal on your forecast now for months. As each month goes by and each quarter merges into the next, for some reason that deal keeps getting pushed out. Every time you call them up they keep telling you it will be next week, or soon, or some other date in the near future, yet its just not happening and its getting a little embarrassing. One of the best excuses I heard during a sales meeting was that the person who signed off the PO’s had….wait wait for it……gone moose hunting.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.