Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming. But with Timeline rolled out to brand pages , that process is being threatened. Severely. Then something magical happened. Then we deleted the post and reposted it manually from our Facebook page. What's Going On? MORE >>

I just finished reading Zero Time Selling by Andy Paul, which was selected as one of the top 3 sales and marketing books in 2011. The book details 10 essential steps that can accelerate sales for companies large and small. The book is refreshingly simple to understand and focuses on several concepts that will give sales professionals immediate results. There’s nothing that will increase your sales faster and we all want faster sales. They key to MILT is RESPONSIVENESS. Here’s the golden formula: RESPONSIVENESS = CONTENT + SPEED. Why is responsiveness so important? It’s simple. MORE >>

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. Combining the two can multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content. We call this the Inbound Marketing Multiplier and here’s how it works. Inbound Marketing Infographic Social Media Marketing MORE >>

Click here if you can’t see this interview with Jason Falls. Many people dream of writing and publishing a best-selling book, but few earn the opportunity. In this video interview, first-time author Jason Falls talks about how he overcame resistance to writing a book, selling his controversial title ( No Bullshit Social Media ) to his publisher and the delicate challenges of working with a co-author, Erik Deckers. Most interesting I think is Jason’s take on what he learned about himself and social media through the process. Enjoy! Link to Jason’s book is an affiliate link. MORE >>

(Photo credit: Wikipedia). spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. Agile marketing is all about experimentation, feedback, testing, data–just about the opposite of anything you can do with TV commercials. While you certainly can run tests for commercials and you can get some data, it is very expensive and very late in the process.  But all that is changing. MORE >>