7 Keys to Your Social Media Business Longevity
Leveraging social media business is a must. Everyone knows that. The vast number of social media users, which keeps growing with every passing minute, make it quite evident that every business should harness the power of social networks.
According to HubSpot, 71% of your customers are more likely to make their purchases based on social media referrals. Similarly, 70% of those who have received help via social customer service return as customers in the future.
But how can you make your efforts truly pay off? What is it that affects the performance and longevity of your social media for business? Let’s find out.
Brand Voice
You must have a consistent brand voice throughout all the content that you publish and share on your social channels. A consistent tone of voice will make you recognizable and help you create a unique brand personality.
Make sure your target audience can relate to your brand personality and have a genuine desire to interact with it. If you want to target younger generations, you can insert wit into your posts, for instance.
If you tackle more serious subjects and your ideal customer personas come from an older demographic, be sure to remain professional and base your content on facts.
Your brand voice doesn’t concern only your social content. It also has to do with your comments, so be sure not to steer away from your established voice and personality when interacting with people on social media.
Type of Content
Text status updates can be useful if you know how to engage your social followers. However, the most engaging types of content are visuals.
Make sure you compliment every post with relevant, eye-catching images that instantly grab attention. Include videos whenever applicable, as video content has been dominating social platforms for several years already.
Share compelling statistics relevant to your brand and create lots of exciting infographics. Infographics are great for SEO, as they are embeddable, persuasive, generate more traffic, and help you establish yourself as an expert in your field.
Furthermore, you can use the power of surveys and polls to gather invaluable feedback necessary for continual improvement. You can also create an online quiz and generate a lot of qualified leads. With the help of a high-quality quiz builder, you can build lead quizzes that drive engagement and increase your conversion rates.
UGC is an excellent opportunity to turn your followers into brand advocates.
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According to Curalate Consumer Survey, 50% of consumers state that they would purchase a particular brand’s products via social media if the brand published user-generated content. UGC is an excellent opportunity to turn your followers into brand advocates.
Content Quality
Quite obviously, your social media content must be relevant to your target audience. It must address their pain points and compel them to keep tuning in for more.
You must give them something they can’t find anywhere else, at least not on the same helpful level you provide. Share content that matches your audience’s
- needs
- interests
- preferences, and
- consumer behavior.
Whenever you share a post, be sure to include the links to your site. Always add the appropriate visuals for a particular type of content, because no one will click through if you don’t capture their attention first.
Posting Frequency for Social Media Business growth
This is where a lot of marketers make a mistake, thinking that the more posts they share, the higher the engagement they’ll inspire — but the reality is quite the opposite.
If you share a lot of posts every single day, all you will end up doing is annoying your followers. They don’t want to see only posts from your handle when checking their news feed. So, don’t be a spammer if you don’t want people to unfollow you.
Focus on value over volume, and you’ll see positive results. Create a publishing schedule with optimal posting frequency in mind and stick to it.
But how often should you post on social media business? There are different rules to follow, depending on the platform, so be sure to explore each platform that you’re using. Nevertheless, once a day (maximum twice) should be enough to keep your followers engaged.
Timing
Timing is also crucial for effective social media marketing performance. For instance, if you keep posting when most of your target customers are at work, you lose plenty of opportunities to engage and convert them.
The best times to post on social media vary from channel to channel. Most social platforms, like Facebook, have peak usage on Wednesdays, and the traffic peaks on the weekends, so use that to your advantage.
Communication
Open and honest communication is the key to establishing meaningful connections with your audience. They want to interact with a transparent brand that is open about its values and offerings.
Be that kind of brand. Show that you care about your customers’ needs and that you will go the extra mile to satisfy them. Show respect and appreciation, and take into account suggestions and different opinions.
Respond to every comment and message in a positive and timely manner, and thank them for giving you their time and putting their trust in your company. Treat your social followers like friends, and they will reward you with brand advocacy and loyalty.
Call to Action with Social Media Business
A compelling call to action is a vital part of your social posts. Effective CTAs can help you inspire immediate responses and encourage sales.
You can invite your followers to read your new blog post, read your eBook, enter a giveaway contest, check out your latest product line, or anything else related to your brand.
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You must stay moderate. You don’t have to insert a CTA in every single post. But when you do, make sure it triggers emotions. Enticing limited-time offers tend to do just that.
Make social media work for your business
In today’s hyper-competitive world, social media business management and content curation play a considerable part in raising awareness and growing your business. There are many affordable services available in the market that will help you do just that.
Paying close attention to these factors will help you drive engagement and forge strong relationships on social media, effectively generating qualified leads and converting them into loyal customers.
Let data be your guiding light. Regularly pull real-time analytics and reports to see exactly how your social media business strategy is performing.
Only then will you be able to promptly make any necessary adjustments and ensure your long-term success and sustainable growth.
Author Bio: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.
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