Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. How? By delivering the right message to the right person at the right time — all without manual input. “Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales.” — Forbes.

Automation 274

Automation Ad Building Digital Marketing Funnels Eye-Tracking 274

Zoominfo

SEPTEMBER 14, 2020

You know the saying, “if it ain’t broke, don’t fix it?” Well, what if you don’t know it’s broken? In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Rather, it’s something you have to regularly maintain and update.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Zoominfo

SEPTEMBER 14, 2020

On June 2nd, the online world — specifically that of Instagram — woke up to a flood of black squares on their feeds. ( Over 28 million by 11:14 am , to be exact.) The photos were a part of Blackout Tuesday, a movement intended to show online support for the black community in the aftermath of George Floyd’s alleged murder. While the sheer volume of participation caused a major disruption in the online world, not everyone felt that it was positive.

Zoominfo 162

Zoominfo Paid Search Agency Intent Advertising Mediums 162

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

Biznology

SEPTEMBER 14, 2020

Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is how it completely achieves your marketing goals. This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

Zoominfo

SEPTEMBER 14, 2020

You know the saying, “if it ain’t broke, don’t fix it?” Well, what if you don’t know it’s broken? In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Rather, it’s something you have to regularly maintain and update.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Content Marketing Institute

SEPTEMBER 14, 2020

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix. Continue reading → The post Reinventing With Content: 3 Brands Find New Paths appeared first on Content Marketing Institute.

Brand Identity 129

Brand Identity Branding Viral Marketing Content 129

Spiralytics

SEPTEMBER 14, 2020

Drive your business forward with email marketing. Learn the different kinds of emails you should be sending, and have some free templates, too. The post Templates for Email Marketing Campaigns appeared first on Spiralytics Inc.

Template 118

Template Email Marketing Campaigns Marketing & Strategy 118

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClickZ

SEPTEMBER 14, 2020

30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Immersive content is defined as words, charts, data visualizations, and other content that a reader interacts with or experiences, rather than reads passively.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

DivvyHQ

SEPTEMBER 14, 2020

Facebook is so much more than a place for keeping up with friends and family. It's also become a hub for brands to engage with their audiences and promote their content, products and services. So does your company have a Facebook content strategy? If not, consider this a solid guide to learn how to get the most out of Facebook.

Facebook 116

Facebook Marketing & Strategy Marketing Strategy Content 116

The Daily Egg

SEPTEMBER 14, 2020

With more than 300,000+ web hosting providers on the market today, finding the best hosting plan for your website can be challenging. Whether you’re starting a new website from scratch or looking to upgrade your existing plan, cloud web hosting is an excellent option to consider. Cloud hosting is known for providing high uptime rates […]. The post Best Cloud Web Hosting Plans appeared first on The Daily Egg.

Planning 114

Planning Best Practices Marketing Websites Marketing 114

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. But can numbers alone predict success? On this podcast episode , Stuff You Should Know About Our Changed New World , Amy Kenigsberg , co-founder of K2 Global Communications , a boutique inbound & content marketing, social media, and public relations firm, sits down with Oktopost ’s Colin Day , Managing D

Work Management 100

Work Management Aggregators Public Relations Sales Cycle 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

SEPTEMBER 14, 2020

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. 1. Simple Internal Notifications in Contact Workflows. Up to this point, you have been able to create an automated email and send it via workflows to one or more people internally to notify them when something specific happens, such as a lead becoming an S

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

Metadata

SEPTEMBER 14, 2020

In this episode of By Marketers For Marketers, Jason and Lauren Goldstein, CRO and Principal at Annuitas, talk through the history of ABM. When did marketers “discover” ABM?

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Demand 98

Roketto

SEPTEMBER 14, 2020

Believe it or not, people are wising up. Interruptive pop-ups with abrasive colours and messages in all-caps don’t work anymore - especially for first-time customers. Neither do those sneaky ads that worm their way into your Instagram feed or Messenger apps - we know you’re listening, Facebook.

Paid Search Agency 83

Paid Search Agency Inbound Marketing Marketing & Strategy Marketing Strategy 83

ConvertKit

SEPTEMBER 14, 2020

It was April 2009, and Srini Rao graduated with an MBA – and no job offers. The economy had just crashed. So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? He called his website “100 Reasons You Should Hire Me.”. There was just one problem: “I couldn't come up with 100 reasons.”.

Opinions 77

Opinions Communities Creativity Television marketing 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Emplifi

SEPTEMBER 14, 2020

Everything you need to know to exceed audience expectations in the omni-channel world.

Advertising Channels 104

Advertising Channels Marketing Studies 104

PureB2B

SEPTEMBER 14, 2020

Did you ever think you’d be in the position, due to marketing budget, where you would have to choose to stop doing something successful? Well, for you, and many other marketers, this might be the case. It’s a hard subject, but budget cuts are rampant and significantly affect how marketing departments operate. So, how can you stay afloat? The better question is, can you still thrive as a marketer?

Budget Programs 62

Budget Programs Marketing Budget Paid Search Agency Marketing & Strategy 62

Moz

SEPTEMBER 14, 2020

Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy.

Demand 58

Demand SEO Product Work Management 58

PureB2B

SEPTEMBER 14, 2020

Did you ever think you’d be in the position, due to marketing budget, where you would have to choose to stop doing something that is successful? Well, for you, and many other marketers, this might be the case. It’s a hard subject, but budget cuts are rampant and are greatly affecting the way marketing departments can operate. So, how can you stay afloat?

Budget Programs 62

Budget Programs Marketing Budget Marketing Qualified Leads MQL 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Confessions of a B2B Marketer

SEPTEMBER 14, 2020

Full show notes here: [link] Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin Rowe of Impactable, Max Altschuler of Outrea

Paid Search Agency 52

Paid Search Agency Case Study Case Studies Outreach 52

accelerate agency

SEPTEMBER 14, 2020

We are absolutely thrilled to be shortlisted for ‘Best Use of Data’ at the UK Digital Growth Awards for our work with Principality. The work recognised entailed transforming the building society’s financial website into one that functioned and reported like an e-commerce website. Traditionally, an e-com or financial site will use multiple platforms to document and detail financial reporting, inventory management and media spend – however we consolidated this under one ro

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Metadata

SEPTEMBER 14, 2020

This shouldn’t come as a surprise, but CMOs increasingly have the shortest tenure of all C-Suite executives. As a marketer, your feet are being held to the fire by growth-obsessed CEOs and their investors, who demand you deliver more while your diva sales team continues to throw temper tantrums over the quality of your work. Every decision you make is scrutinized and needs to be approved by Finance, who requires you to show an ROI justification before they let you spend your own budget.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Meerkat Marketing

SEPTEMBER 14, 2020

There are some massively exciting things happening here at Meerkat Marketing and we have been so excited to share our big news with you all. So, without further ado, here it is! We are proud to announce that Susy Lee has joined our team in the role of President. Kyle Turk, who founded Meerkat Marketing back in 2014, will be continuing in his role as Chief Executive Officer.

Paid Search Agency 52

Paid Search Agency Marketing & Strategy Intent Communities 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Varicent

SEPTEMBER 14, 2020

Account-Based Sales Development Metrics Account-based sales is on the rise. More and more companies are giving it a try, and there are dedicated tools to help you run and improve your account-based initiatives. One thing about account-based is that it needs to be a coordinated effort to be successful. Marketing, Sales, and Customer Success all need to be in on the strategy and playing a part to really make it effective for the business.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Ranking Ad Frequency 52

B2B Marketing Insights - WE

SEPTEMBER 14, 2020

Psst: We need to talk about your website. You know you need one and it needs to work well. After all, it’s your calling card, place of business, and customer entry point all wrapped in one! Your customers need to be able to find you, clearly understand what your business is and does, and easily buy products and services from you. Your chances of resonating with potential customers will greatly improve if you double down on these six things. 1.

Marketing Websites 40

Marketing Websites Marketing Automation Services Internet Marketing Pricing 40

Porch Group Media

SEPTEMBER 14, 2020

Customer journeys can increase marketing ROI by 54% and upsell revenue by 56%. Brands are increasingly utilizing Customer Data Platforms to seamlessly orchestrate customer journeys with personalized communications across every interaction. In this 30-minute webinar, V12 explores how brands are using CDPs to integrate data to better understand their customers and prospects and then orchestrate customer journeys proven to convert.

Webinar Metrics 52

Webinar Metrics Demand Click Rate Conversion Rate 52