Mon.Oct 13, 2014

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Building Your Strategic Lead Generation Portfolio

markempa

'Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. The best marketers approach their work like a portfolio manager would run a mutual fund. Portfolio managers are constantly thinking about, and testing, the optimal investment strategy. They analyze the financial marketplace and make choices that balance high risk and high reward with tried-and-true methods to achieve the highest return from their investment

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Increasing engagement in content marketing

Biznology

'You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. Here are a few tips on increasing engagement. It may sound redundant, but perhaps the simplest way to increase engagement with your content marketing is to build opportunities for engagement right into the content.

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Create an Event Oasis: The Top Reasons to Host a Lounge

Adobe Experience Cloud Blog

'Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.

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SEO in Seven Easy Steps

SugarCRM

'The post SEO in Seven Easy Steps appeared first on Salesfusion.

SEO 107
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Inbound Marketing’s Next Industry Disruption: The IT Reseller World

Hubspot

'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. Industry giants like Microsoft, Cisco, IBM, and hundreds more have built their empires on the backs of this group of entrepreneurs.

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Video Content Production Drives Customer Acquisition and Conversion

Content Standard

Video is proving to be a key way to engage consumers and boost conversions, according to research from Aberdeen Group. For marketers who can master the tactic, video content production can pay off with big returns and reduced customer acquisition costs. Aberdeen Group found that video plays an important role in the so-called “hidden sales cycle,” a term used to describe the digitally driven dynamic in which consumers educate themselves on the Web before buying a product.

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How to Write an In-Depth Post in Less Than Two Hours

Hubspot

'In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too. That’s a lot to ask of a single article. What’s more, it’s a lot to ask of a single person.

Google 61