Biznology

APRIL 20, 2016

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Wrong. I know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means.

B2B Marketing 166

B2B Marketing B2B Blogger Case Study 166

Marketing Insider Group

APRIL 20, 2016

Stagnant, if not dwindling, conversion rates aren’t the most effective of motivation boosters, but if you’re looking for solid proof that your conversion optimization efforts are due for an overhaul, you’re looking at the right dataset. One effective channel to turn your dismal conversion figures around is video. An article on the Visual Website Optimizer […].

Conversion 129

Conversion Video Marketing Conversion Rate Optimization 129

Hive9

APRIL 20, 2016

It’s every marketer’s job. It’s what you do every time you sit down with your team to conduct marketing planning and shape the next campaign. You’re trying to figure out the next best move to take that will improve your brand visibility, earn you new leads, and ultimately lead to more revenue.

Best Practices 102

Best Practices Planning Marketing Plans Campaigns 102

Ambal's Amusings

APRIL 20, 2016

I understand nothing belongs to ME. I do. We came with nothing. We leave with nothing. I get it. That said, everything gets raided by the boys. My books. My laptop. My phone. There is no privacy even in the bathrooms. Speaking of bathrooms, when you live with 3 boys, the toilet seat is always … Continue reading "Even my Coffee is not my OWN".

Privacy 100

Privacy 100

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Contently

APRIL 20, 2016

It was January 27, 1987, and the New York Giants were a minute away from winning the Super Bowl. Phil Simms, the team’s quarterback and soon-to-be Super Bowl MVP, got a tap on his shoulder. Simms was instructed to repeat “I’m going to Disney World!” and “I’m going to Disneyland!” three times each during the post-game interview, according to a 2014 USA Today article.

Advertorials 114

Advertorials Guidelines Youtube Peer-to-peer 114

Contently

APRIL 20, 2016

As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. It’d be a waste for other people in the company to spend all day contemplating the subtle differences between branded content, brand journalism, native advertising, and sponsored content—sales bros have better things to do with their time.

Advertisements 101

Advertisements Advertising Content Mobile Advertising 101

Convince & Convert

APRIL 20, 2016

Are You Helping? Think it’s all about you? Not so. Michael Georgiou is living proof that success comes from serving your market diligently and generously while taking the time to add personal touches. Michael believes in research, knowing your message, giving back to community, more research, and keeping your own inspiration alive by inspiring others.

Communities 98

Communities Intent Outreach Research 98

Adobe Experience Cloud Blog

APRIL 20, 2016

Author: Jim Kowalski My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at the hospital was first-class. But as I drove us home and struggled to remember most of the instructions we were given post-op, the marketer in me began to think about ways hospitals can use engagement marketing techniques and technologies to better improve the patient discharge experience and drive significant financial benefits at

Thought Leadership 76

Thought Leadership Marketo Customer Satisfaction Loyalty 76

Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […].

Stats 75

Stats Mobile Advertising Marketing & Strategy Mobile Marketing 75

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Onalytica B2B

APRIL 20, 2016

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. With 71% of businesses planning to increase their investment in digital marketing in 2016 and beyond, there has been a real surge in demand for Digital Marketers.

Paid Content 66

Paid Content Enterprise Management Lead Ranking Work Management 66

PureB2B

APRIL 20, 2016

When a prospect first puts their feet on the road toward a purchase only a few may be aware of the epic journey upon which they are about to embark. The path is long and winding and at the beginning – it can be quite lonely. Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Vidyard

APRIL 20, 2016

Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? It would be nice, I’m talking like, realllly nice. That’s why I coach my team of sales development rockstars at LevelEleven personalized outreach to only our ideal customer profiles. Today, I’m going to share some of our best Motor City strategies.

Open Rate 53

Open Rate Ideal Customer Profiles InsideView Creativity 53

PureB2B

APRIL 20, 2016

When a prospect first puts their feet on the road toward a purchase only a few may be aware of the epic journey upon which they are about to embark. The path is long and winding and at the beginning – it can be quite lonely. Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hinge Marketing

APRIL 20, 2016

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Kotler’s crystal ball predictions were not too far off. In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion.

Marketing Mix 50

Marketing Mix Work Management Marketing Management Online Marketing 50

PureB2B

APRIL 20, 2016

Google has been constantly upgrading their search offerings since their inception, which has resulted in a better user experience to keep pace with the changes in search behavior patterns. Inevitably, this also affects how B2B buyers experience the buyer journey because these days, they are provided with a wealth of information about purchase decisions virtually at the click of a button.

Top of Funnel 48

Top of Funnel B2B Marketing Buyer's Journey Content Marketing 48

Hubspot

APRIL 20, 2016

Not sure if video marketing is worth your time? Here's an eye-opening statistic for you: According to Aberdeen , businesses that use video grow revenue 49% faster year-over-year than businesses that don't. Still not convinced? Here's a SlideShare presentation with more stats that illustrate the importance of video. Of course, even if you are completely sold on the idea of incorporating video into your business's marketing program, there's still the issue of actually creating the videos.

Software 46

Software Video Marketing Best Practices Paid Search Agency 46

chiefmartech

APRIL 20, 2016

David Edelman is the global co-leader of McKinsey Digital, Marketing & Sales at McKinsey & Company and one of the world’s leading experts in digital transformation. I was thrilled that he was able to join us as a keynote speaker at MarTech last month. Here’s a video of his presentation, The Journey Wins, Not The Tech , which I thought was one of the most insightful and inspiring at the event: Thank you, David!

Digital Transformation 44

Digital Transformation Video Marketing Paid Search Agency Leads 44

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

APRIL 20, 2016

Whether or not you use it, we’ve all heard of Snapchat. And regardless of your preconceived notions about it, this photo/video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. Snapchat is no longer just for teens, but for moms too! So how can marketers take advantage of this increasingly mainstream tool?

Classified Ads 43

Classified Ads Advertising Agencies User-Generated Content Social Media 43

Convert

APRIL 20, 2016

Convert Experiments has just released its new “Experiment Summary” page. The Experiment Summary has been visually redesigned, making it easier and faster for our customers to configure an A/B experiment created on the platform. What was a text only configuration page, has now improved with many contemporary visual elements and icons providing a better user.

Features 40

Features 40

Sales Engine

APRIL 20, 2016

It’s time to face some hard truths about B2B sales. People don't answer their phones the way they used to—some 85 percent of phone calls go to voice mail never to be returned. People can filter through their email and decide who they're going to listen to. And most importantly, adding more sales people (or hiring calling firms) to prospect down a list won’t get you where you want to be either.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Leads 218

Digital B2B Marketing

APRIL 20, 2016

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. According to a 2015 survey from Demand Metric and Demandbase, 45% of B2B marketers are testing or have adopted account-based marketing and more than 75% of those plan to increase their use of ABM in the next year.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising DemandBase 104

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

SnapApp

APRIL 20, 2016

Creating content these days is no easy task. Sure, it may be technically easier to produce more content now than ever before – but that in itself is part of the challenge. With all the content clutter and noise buyers are presented with on a day-to-day basis, it’s increasingly difficult for marketers to get their message to breakthrough and stand out from the crowd.

Campaigns 48

Campaigns Content Planning Advertising Agencies 48

Kapost

APRIL 20, 2016

As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Now that the data can specifically map out each individual consumer’s journey from awareness to purchase, it’s more important than ever to be able to tie our marketing efforts to revenue.

Lead Scoring 58

Lead Scoring Lead Ranking Generation Tips 58

Hubspot

APRIL 20, 2016

Ever gotten so "in the zone" at work that you completely lost track of time? This intense state of concentration is sometimes also called "flow." Your whole world becomes you and the project you're working on -- and it feels great to emerge from that state after getting a whole lot done in not a lot of time. If you're like most people, achieving "flow" only happens every once in a while.

Product 44

Product Course Tips 44

LeanData

APRIL 20, 2016

Every primer on how to launch an Account-Based Marketing program begins with one, foundational piece of advice. Make sure your sales and marketing teams are aligned. Period. End of story. Do this. or else. Without getting those departments thinking of themselves as a combined, revenue-generating organization, any ABM strategy is doomed to failure. And yet here are some common thoughts about sales and marketing alignment: It’s easier said than done.

Account Based Marketing 53

Account Based Marketing Work Management Paid Search Agency Marketing Management 53

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

LeanData

APRIL 20, 2016

Every primer on how to launch an Account-Based Marketing program begins with one, foundational piece of advice. Make sure your sales and marketing teams are aligned. Period. End of story. Do this. or else. Without getting those departments thinking of themselves as a combined, revenue-generating organization, any ABM strategy is doomed to failure. And yet here are some common thoughts about sales and marketing alignment: It’s easier said than done.

Account Based Marketing 40

Account Based Marketing Work Management Paid Search Agency Marketing Management 40

LeanData

APRIL 20, 2016

Every primer on how to launch an Account-Based Marketing program begins with one, foundational piece of advice. Make sure your sales and marketing teams are aligned. Period. End of story. Do this. or else. Without getting those departments thinking of themselves as a combined, revenue-generating organization, any ABM strategy is doomed to failure. And yet here are some common thoughts about sales and marketing alignment: It’s easier said than done.

Account Based Marketing 40

Account Based Marketing Work Management Paid Search Agency Marketing Management 40