Sun.Aug 17, 2014

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The 3 Key Ingredients in a Successful Influencer Pitch

Convince & Convert

'Recently, I participated in a free Webinar with TapInfluence (a great sponsor of Convince & Convert) called The 8 Things Influencers Can Do For You. I wrote a post about the webinar, and included a recording and the slides here. Today, I want to focus on one specific part of that session: how to pitch influencers. Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better.

PR 160
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The shift to mobile and digital payments: the PayPal and Ryanair example

i-Scoop

'Retail banks have several digital transformation challenges to tackle. The core mission of the retail bank is increasingly about creating the customer-oriented conditions for people to manage their personal finances. Make no mistake: in the end, that boils down to selling more and saving costs, even if customer-centricity is a real priority. The changing narrative […].

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Thinking Thursdays: FreemanXP to Discuss F2F Trends

The Freeman Company

'Join Freeman''s Thinking Thursdays program for insights into the future of F2F engagements'

Trends 40
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This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts

Hubspot

'This week''s most popular content covered a wide range of subjects. About to launch a new website? We''ve got your checklist covered. Looking to craft the perfect Facebook post? We have the secret formula. Want to foster a better relationship with your counterpart in Sales? We''ve got a post for that. While you breathe in the last few weekends of summer, take a few minutes to catch up on anything you may have missed from this week.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.