Sun.Apr 13, 2014

article thumbnail

8 Things I’m Trying to Improve with This New Convince and Convert Website

Convince & Convert

'After a long gestation, I am delighted that we have launched the new ConvinceAndConvert.com site. We don’t change our stripes here all that often (every couple years or so), and I try to have a rationale when we do. Here are the 8 main things I’m trying to improve with this new design: 1. A Real Home Page Since almost day one, the Convince & Convert blog has been the home page for the site and for the company.

Press 159
article thumbnail

The Big Tactic versus the Big Idea

TaylorMadeIn KEW

What’s the best marketing advice you ever received? Without a doubt mine has to be: ‘Don’t let the Big Tactic get in the way of the Big Idea’ – Paul Cash. I first met Paul when he delivered the keynote at a B2B marketing conference a few years ago and I was completely blown away by him. It was the first time I had heard anyone actively championing the same approach to marketing that I was taking.

Tactics 48
article thumbnail

Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week

Hubspot

'Our digital social tools are both a blessing and a curse. While they provide us with an unmatched way to interact with the modern consumer, keeping up with the never ending changes and updates can often feel like a full time job all on its own. This week, in HubSpot content, we covered a wide range of topics on this front -- spanning everything from major layout changes to feature launches and even one high-powered marketer who may still not be on board with the whole idea of social monitoring