An Overview of Google Analytics Goals & Conversion Metrics
NuSpark Consulting
MAY 25, 2013
'Conversions and Website Goals; A Primer. . There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. It you’re monitoring Google analytics, you’re measuring goals. Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue,
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