Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. 1.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Adobe Experience Cloud Blog

JANUARY 25, 2019

The term “influencer marketing” has been doing the rounds for a few years now. And it’s much more than just a buzzword. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy , and those that didn’t, got left behind and spent all of 2018 trying to catch up. 2019 is here, and “influencer marketing” shows no signs of dying down.

Work Management 134

Work Management Advertising Agencies Marketing Management Multi-Channel 134

KoMarketing Associates

JANUARY 25, 2019

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

Atomic Reach

JANUARY 25, 2019

It’s no secret that artificial intelligence is top of mind for most marketers. As it becomes more popular, it is being applied to many different channels including email marketing. However, it is hard to predict how artificial intelligence and machine learning will impact email marketing as a whole. So, we decided to ask 11 email marketers to share their thoughts about the potential impact artificial intelligence and machine learning will have on email marketing.

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Marketing AI Email Marketing Work Management Marketing Management 94

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ClearVoice

JANUARY 25, 2019

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer. Case studies and customer success stories are vital to any mature suite of content marketing assets.

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Case Study Case Studies Template Studies 77

FMG Suite

JANUARY 25, 2019

With the current popularity of social media, online advertising, and increasingly sophisticated websites, you might think email marketing has finally […].

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Newsletter Social Media Advertisements Advertising 63

Hubspot

JANUARY 25, 2019

Imagine this -- you've recently created a new website to host your content, and you're excited to see it go live. You can't wait to dive into SEO and begin ranking for keywords, and attract an audience to your brand. But then a friend emails you and says, "Hey, is there a reason I see this when I click on your website?". Image courtesy of Wikipedia.

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Wikipedia Domain SEO Keywords 70

LeadSquared

JANUARY 25, 2019

Too often, marketers and sales teams focus on building a list of leads and they Stop. Right. There. But taking it a step further by applying lead segmentation rules will help you get more value out of every lead. Studies have shown over and over that segmented lists see better engagement and increased sales. The DMA noted that a whopping 77% of email marketing revenue comes from lists that were segmented, targeted, or triggered.

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Segmentation Lead Ranking Telemarketing Differentiation 52

Hubspot

JANUARY 25, 2019

Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”. What do you think they’ll do when they find your website on Google again? Odds are, they’ll skip over it and click on the next link. If visitors are looking for answers and you’re promising them those answers, but you can’t deliver because something’s wrong with your website, they’ll lose trust in y

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Service Distribution Marketing Websites Google 67

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Smarte

JANUARY 25, 2019

Target Audience Profiling is the best way to prepare for interacting and engaging with your ideal prospects, understanding about the […]. The post Unravel the myth behind real-time Target Audience Profiling! appeared first on SMARTe Inc.

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Profiling Best Practices Relevance Contacts 55

Convert

JANUARY 25, 2019

Have you ever thought about ethics in A/B testing? We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky. A/B testing is all about growth, we both know.

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Ethics Best Practices Business 53

Integrated B2B

JANUARY 25, 2019

Brexit is front page news – and all the media coverage has made me wonder: what impact might it have on European B2B marketers? I considered the evidence, made some guesses – and came up with seven possible consequences for European marketers doing business in the UK. Of course, Brexit is likely to have heavy consequences for B2B companies across the board.

B2B Marketing 53

B2B Marketing B2B Best Practices Telemarketing 53

Valasys

JANUARY 25, 2019

On 23 rd January 2019 MRP, a leading global provider of AI-powered customer acquisition software and services announced its collaboration with Oracle Marketing Cloud. This partnership was made for the sole purpose of empowering email marketing as an integral and coordinated component of it Account-Based Marketing programs. The two forms of integration that are included in this collaboration between MRP Prelytix and Oracle Eloqua will empower the clients of MRP to trigger email marketing as a har

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Account Based Marketing Marketing AI ABM Email Marketing 49

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Blue Flame Thinking

JANUARY 25, 2019

With revenue from ecommerce projected to grow by 8.6% annually through 2022, ensuring your digital presence is as compelling as it is efficient is increasingly important. Here are some insights into how to accomplish that based on our own experience designing and developing sites and from our attendance at industry events, including this year’s Big Commerce eCommerce Growth Summit. 1.

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eCommerce Display User-Generated Content Communities 40

Aberdeen

JANUARY 25, 2019

This Knowledge Brief by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience highlights the benefits market research organizations achieve by incorporating advanced analytics into their activities. How Advanced Statistical Analysis Can Benefit Market Research Firms 104.18 KB. Download. Here are a few other Aberdeen Resources you may like.

Statistics 40

Statistics Analysis Research Intent Data 40

LiveRamp

JANUARY 25, 2019

[Editor’s note: This article has been reposted with permission from MediaPost. View the original article here.]. Data is the practical manifestation of how marketers understand people, then activate that understanding in the marketplace. Putting the consumer at the center of all we do is a timeless refrain in marketing circles. Over the last several years, the notion of people-based, consumer-first marketing has gained more momentum as a powerful way to engage with consumers across platforms, ch

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Business Advertising Agencies 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019. The column draws on Spiceworks’ 2019 State of IT Marketing report, and according to that report: 37% of B2B companies surveyed intend to increase their marketing budgets, 42% of B2B com

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Conversica

JANUARY 25, 2019

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CMO 75

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. In other words, this video tells the story of how a tech firm transformed their fast and loose content marketing initiatives into an intelligent, targeted strategy informed by intent data.

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Buyer Intent Intent Data Intent Top of Funnel 40

Only B2B

JANUARY 25, 2019

The post appeared first on ONLY B2B.

B2B 54

B2B Account Based Marketing ABM Marketing 54

Heinz Marketing

JANUARY 25, 2019

I’ve historically not be big on journaling. Recently, however, I’ve been using an abbreviated daily journal format that’s short and structured vs blank pages staring back a at me. . The format I use asks me to set priorities and specific time commitments at the beginning of the day, then helps me capture key lessons and observations at the end of the day.

Planning 12

Planning Spending Marketing & Strategy Conversion 12

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

ABM

Only B2B

JANUARY 25, 2019

Account Based Marketing vs Account Based Selling (ABM vs ABS) The answer to ‘how you can optimize after effects of any ABM procedure’ is using account-based selling. Teams must. The post appeared first on ONLY B2B.

Account Based Marketing 23

Account Based Marketing ABM B2B Marketing Optimization 23

Content Standard

JANUARY 25, 2019

A version of this post was originally featured on the TrackMaven blog and has been updated with additions by Content Standard contributor, Paige Breaux. When your marketing team is overwhelmed by too many tools, their attention is fragmented, and it’s all too easy to lose track of what data is actually needed to support your goals. Today’s CMOs are already fighting to allocate the right resources and budgets to their marketing efforts, and they need a centralized way to spearhead rea

Webinar Metrics 9

Webinar Metrics Enterprise Management Allocation Budget Programs 9

BenchmarkONE

JANUARY 25, 2019

We know. It’s almost impossible to read – let alone type – the phrase “team building activities” without rolling your eyes. They can lead to awkward interactions at the best of times and bad memories at the worst. But there is a better way. With the right activity and a positive attitude (bear with us), team building activities can actually improve your workplace morale and tighten your team.

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Activities Ad Building Youtube Paid Search Agency 77

Sprout Social

JANUARY 25, 2019

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through different social platforms. It can be a challenge, though, to figure out the best way to translate the brand story you’re familiar with inside your company to social media.

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Storytelling Brand Identity Branding Communities 109

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Relevance

Content4Demand

JANUARY 25, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. 1. Laugh It Up. Exclusive Q&A: Keynote Speaker Tim Washer Discusses Humanizing B2B With Empathy, Humor.

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