Tue.Jan 31, 2012

Trending Sources

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. You can name the boards whatever you like, and assign them to a category from a list of pre-determined by Pinterest. Market Research on Pinterest.

The Six Stages of Emotional Branding

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint. Maybe the easiest brand to think of in this sense is Apple.  Apple is cool, the hipster of technology. 

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. The benefits of segmentation are substantial.

Is Your Business Ready for Marketing?

Digital B2B Marketing

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems. Your Sales Organization. As a buyer, I have experienced this multiple times. New Releases. Educated Buyers.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

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The Ultimate Guide to Mastering Pinterest for Marketing


Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. Not surprising. According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 million. and, how?". The short answer? Absolutely. The longer answer? Read on to find out how.

The Top 20 Twitter Clients being Used in 2012

WindMill Networking

I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? Statistically speaking, the results can not represent the entire user base for those who tweet, and I only gave the poll readers a choice between 5 popular clients: Twitter.com, HootSuite, TweetDeck, CoTweet, and SproutSocial. The leading client in the poll as I write this blog? SproutSocial. Thanks!

5 Things I Learned from Self-Publishing

B2B Memes

If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought. Thanks to e-book and print-on-demand technology, the risks are low and the potential for rewards—though not perhaps of the kind you’d expect—high. Intrigued?

Social Media Supports Changing B2B Buying Landscape

Social Media B2B

B2B marketers understand that they are operating in a different environment for a variety of reasons. These include a tighter economy, more rigor around business decision-making and the growing importance of social media in all B2B industries. Two recent charts with survey data from Marketing Sherpa show a changing landscape of B2B transactions. This is defined from first lead inquiry to purchase.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

3 Tips To Ensure Inside Sales Reps Are Internalizing Your Training

Sales Prospecting Perspectives

It’s never fun trying to get through to a struggling inside sales rep who seems like they could do with or without your help. The last thing you want to see is a glazed over look followed by a head bob when you’re asking them if the suggestions your putting out there make sense to them. Yeah sure, they can tell you they’re putting your ideas to practice but you can never really know. The problem is it’s not like you have endless amounts of time in your day to monitor every dial or email they’re sending out. I’m a realist. Save the input for after.

Savvy Toolkit - Marketing Wisdom for 2012

Savvy B2B Marketing

The folks at Marketing Sherpa and Hubspot have put together a very meaty 54-page eBook on Marketing Wisdom for 2012 - Real Life Stories of Success and Lessons Learned. If you are tired of all the 2012 trends-to-watch lists that give you soundbites and not enough detail, then this is the eBook for you. These are not flashy trends but actual practical case studies with analysis that you can apply to your business. Check it out

Focus Expert Series on Demand Generation

Fearless Competitor

Focus Experts Roundtable  (listen here). Some time ago, the Fearless Competitor and President of the B2B demand generation  and global marketing company  Find New Customers hosted a round-table discussion with three top b2b lead generation experts. It was a very, very popular show, so we wish to share it with you today. The expert panel consisted of: Mac McIntosh of  Sales Lead Experts. ”).

What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff


Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. CEO Robert McDonald said he can't keep increasing his ad budget even if sales continue to increase because of the prevalence of "more efficient" expenditures like Facebook and Google. Connect with HubSpot

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Social Media is NOT about Twitter, Facebook and Linkedin

Fearless Competitor

There I said it. It’s not about the platforms. (We built Find New Customers though social media, by the way.). Think about it. Humans have been communicating for centuries. Cave drawings. Papyrus. Telegraph. Telephone. Postal Mail. Email. Instant Messaging. Social Media. Therefore I content that social media is nothing more than the next generation of communication device. What do you think?

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Don’t Let Your Social Media Hypothesis Dictate Your Conclusion


Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Well, that’s just bad science, is what that is. Science is about testing.

InsideView Reaches Social Media Milestone of 5,000 Followers

Sales Intelligence View

On January 26th, InsideView reached its 5,000th follower. Although some may not view this as an astronomical milestone in the metrics of social media, to us it is a huge accomplishment. We are not your typical company when it comes to social marketing, where the number of followers rule the measured success of our social engagement. Though more followers is always nice to have, we’ve held the position that its better to have 200 engaged members in our community than 10,000 people that don’t really care what we have to say and never interact with us. Thank you David!

The Opportunity Social Media Offers Manufacturers

B2B Ideas @ Work

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing. Create a Blog to Tell Your Story Blogs give manufacturers an opportunity to do more than just promote their brand.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

PPC Optimization: Conversion is Only Half the Battle

Modern B2B Marketing

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. The value of a lead is relative. Spend. Individual Conversions. Cost Per Conversion. Search.

How to Use Lead Intel to Accelerate Sales


Marketers expend time and energy developing personas to explain their target customer, understand what motivates them, and paint a picture in the company's mind that depicts to whom they are speaking and selling every day. These personas are a crucial component to a well-rounded inbound marketing strategy , but doesn't it sometimes feel a little.general? Are they coming from a paid ad?

The Rockstar You Need to Hire to Manage Your Blog


At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. But that doesn’t mean you’re doing it consistently like you know you should. Why don’t marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals? Because blogging takes time you don’t have; you don’t fancy yourself a great writer; you can’t think of good topics on a regular basis; or any of the other myriad reasons people don’t blog when they know they should. Writing Ability.

Marketing Trends of 2012

Client Bridge

What will the year ahead hold for marketing professionals? From Jeff Bullas, here are his predictions for the top ten marketing trends of 2012. Brand Presence Across Channels Businesses will begin to coherently connect their marketing approach across the web, social media and other channels. User-generated Content Content that comes direct from the potential or existing customer is likely to grow in value. Mobile Marketing Companies will develop targeted, mobile-ready content and a willingness to adapt internal marketing processes. View Original Article

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Do Standardized Sales Processes Really Work Anymore?


Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology ?. He is also the originator of the buyer persona research and creation methodology as well as Business Buyergraphics ™ that are widely used to make informed decisions from buyer insights. Tony also served in the role of Vice President in Sales and Marketing capacities for TRW, Knight-Ridder, and Compaq (HP). He holds a B.S. in Business and an M.B.A. in Marketing Management. Such as: Buyers have more expansive networks that participate in decision-making. and social technologies.

25% Increase in Facebook Likes in Just 5 Days


Comcast Sportsnet Philadelphia created a home site and Facebook sweepstakes giving away a pair of 2011 Philadelphia Eagles season tickets. To enter the sweepstakes, fans had to complete a form where they also had the option to sign up to receive Eagles news via email or text alert. The campaign ran on the CSN Philadelphia Facebook page and website, as well as the Eagles official site.