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THE EFFECTIVE MARKETER JANUARY 31, 2012 The Danger of Automatic Feeds in Social Media Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Automatic feeds come in two flavors. Fully automatic feeds publish to a social media platform without any human intervention. Semi-automatic feeds require intervention. Redundancy. | B2B WEB STRATEGY JANUARY 31, 2012 Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments In our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. Advanced Segments Advanced segments allow [.]. B2B Web Strategy Google Analytics | MARKETING INTERACTIONS JANUARY 31, 2012 Why B2B Marketers Must Address Status Quo When I do stategic planning workshops with my clients, we get into a lot of discussions about buying stages. Anyone who's followed me for a while or read my book knows that I always start very early in the process with the stage of Status Quo. My definition of status quo is the buyer's current situation. We get to that by answering questions such as: How are they doing what your product enables today? What workarounds may be in place that could be escalating pain? Why should they care about what you're talking about? What would get their attention? Period. End of discussion. | FIFTH GEAR ANALYTICS JANUARY 31, 2012 Email Marketing: Will Those Shape-Shifting Aliens Take Over? In case you have not already heard the rumors on Facebook, LinkedIn, or Twitter, email is like totally DOA, TTFN, CU-L8R! The rising popularity of more accessible technology like texting and social networking, and the continuing misuse of email by malicious spammers, has left lowly email looking like a sorry extra on “The Walking Dead.” If you agree with what I (any many others) just said, it could be that you fall in the 12-17 year old bracket — from whom email usage has declined significantly in the last 2 years | | | | | | | |
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HUBSPOT | TUESDAY, JANUARY 31, 2012  The Ultimate Guide to Mastering Pinterest for Marketing
Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. Not surprising. According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 million. Pinterest is only growing in popularity as the hottest new social network, and in December 2011, it made Hitwise's list of the top 10 social networks, currently sitting at #5 and beating out big names like LinkedIn and Google+. and, how?". The short answer? Absolutely. The longer answer? MORE >> -
 The Six Stages of Emotional Branding
By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint. Maybe the easiest brand to think of in this sense is Apple. Apple is cool, the hipster of technology. And they have achieved a level of fanatiscm with their customers by being the pinnacle of innovation and design and then continually reinforcing this message. But there it is. MORE >> -
 The Top-5 B2B Marketing Trends for 2012
Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. The benefits of segmentation are substantial. MORE >> -
INBOUND SALES NETWORK | TUESDAY, JANUARY 31, 2012  Does Your Message Have Substance?
Have you ever noticed that most marketers have great hair? They wear nice clothes, drive flashy cars, and smell great. That’s because most marketers are great at understanding that the way they look reflects their brand. The problem is they tend to lack a key part: substance. Their message tends to be all about them, when in reality it really should be about their prospects. Imagine them get all dolled up, go out on a date and at the end, all that their poor companion for the evening is able to tell their friends is “What a conceited, self-centered, egotistical person. MORE >> -
B2B MARKETING TRACTION | TUESDAY, JANUARY 31, 2012  4 Ways B2B Marketers Can Benefit from Pinterest
Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. You can name the boards whatever you like, and assign them to a category from a list of pre-determined by Pinterest. Over time as you find images that you like, you pin the images to the appropriate board. Popular board categories are used for recipes, fashion, books, wedding planning and home decor. Use Pinterest for Collaborative Branding Exercises. MORE >>
- Do Standardized Sales Processes Really Work Anymore? VIEWPOINT | TUESDAY, JANUARY 31, 2012
- 7 Trends From The Focus Technology Marketing Handbook B2B MARKETING INSIDER | TUESDAY, JANUARY 31, 2012
- Marketing Trends of 2012 CLIENT BRIDGE | TUESDAY, JANUARY 31, 2012
- Is Your Business Ready for Marketing? DIGITAL B2B MARKETING | TUESDAY, JANUARY 31, 2012
- 4 Myths About Video Content ENGAGE | TUESDAY, JANUARY 31, 2012
- The Top 11 iPad Apps for Sales SALES CHALLENGER | TUESDAY, JANUARY 31, 2012
- Don’t Let Your Social Media Hypothesis Dictate Your Conclusion BIZNOLOGY | TUESDAY, JANUARY 31, 2012
- Social Media Supports Changing B2B Buying Landscape SOCIAL MEDIA B2B | TUESDAY, JANUARY 31, 2012
- 3 Tips To Ensure Inside Sales Reps Are Internalizing Your Training SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 31, 2012
- 5 Things I Learned from Self-Publishing B2B MEMES | TUESDAY, JANUARY 31, 2012
- What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff HUBSPOT | TUESDAY, JANUARY 31, 2012
- Webinar Recap - The Marketer's Guide to Taking Your Website Mobile MEASURABLE MARKETING | TUESDAY, JANUARY 31, 2012
- Social Media is NOT about Twitter, Facebook and Linkedin FEARLESS COMPETITOR | TUESDAY, JANUARY 31, 2012
- Savvy Toolkit - Marketing Wisdom for 2012 SAVVY B2B MARKETING | TUESDAY, JANUARY 31, 2012
- Focus Expert Series on Demand Generation FEARLESS COMPETITOR | TUESDAY, JANUARY 31, 2012
- How to Use Lead Intel to Accelerate Sales HUBSPOT | TUESDAY, JANUARY 31, 2012
- PPC Optimization: Conversion is Only Half the Battle MODERN B2B MARKETING | TUESDAY, JANUARY 31, 2012
- How to Give 2 Hours a Month Back to Reps SALES CHALLENGER | TUESDAY, JANUARY 31, 2012
- 2012 Trends of Smartphones and Tablets TRADESMEN INSIGHTS | TUESDAY, JANUARY 31, 2012
- InsideView Reaches Social Media Milestone of 5,000 Followers SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 31, 2012
- The Rockstar You Need to Hire to Manage Your Blog SAZBEAN | TUESDAY, JANUARY 31, 2012
- The Opportunity Social Media Offers Manufacturers B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
- How Will Social Networks Rock in 2012? NNC SERVICES | TUESDAY, JANUARY 31, 2012
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