Marketing Insider Group

MAY 8, 2019

I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing doesn’t work. But just cobbling together a couple of new […]. The post How to Use the 3 Most Popular Agile Marketing Practices appeared first on Marketing Insider Group.

Practices 194

Practices Marketing Content Marketing Content 194

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Not 15%… Not 45%… but 97%! With so many different opinions on how to approach your marketing strategy, one thing is clear; making a concentrated push to ABM couldn’t come soon enough.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Launch Marketing

MAY 8, 2019

Like most B2B organizations, you probably have developed a content marketing strategy (if not, time to play catch up). Without a strategic blueprint that clearly spells out how you plan to use and develop marketing content, which building blocks you already have in place and where your gaps are, you might be sabotaging your future success. And once that foundation is in place, your next steps should include creating a comprehensive marketing content calendar that details how and at what pace you

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

Marketing Insider Group

MAY 8, 2019

We love brainstorming topics and researching and writing articles to help you become a better content creator. Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe. We believe that by leveraging the power and capabilities of the best content marketing examples, […].

Marketing & Strategy 216

Marketing & Strategy Marketing Strategy Content Marketing Content 216

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. How many calls can you make in a day? How much time do you spend on selling vs. non-selling activities? More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day? A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Contently

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Ultimately, though, your total audience consists of more than just those people.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

Adobe Experience Cloud Blog

MAY 8, 2019

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Most likely, the first one is “What exactly is it?”. The common misconception is that demand generation is all about creating demand for a product. The clue’s in the name, right? Well, demand generation is actually far more than that. In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that driv

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Biznology

MAY 8, 2019

Small businesses that still aren’t using digital marketing need to understand just how important it is. Digital marketing is an essential component to ensuring your small business thrives in today’s highly competitive world and it allows you to make your mark. Whether you run a limited liability company , corporation, partnership or sole proprietorship, one thing is for sure: small businesses of all types will clearly benefit from a strong digital marketing strategy.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Unbounce

MAY 8, 2019

As an agency owner, growing your revenue per account has a significant impact on your bottom line. The challenge is doing this while also producing considerable ROI upgrades for your clients. You want to knock their socks off and extend client lifetimes, sure, but that means you need to make every dollar they spend do twice the work. That’s a tough ask.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content.

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Content Marketing Institute

MAY 8, 2019

Do you face the personalization paradox? You want to create content customized for your audience. But you don’t want to seem overly knowing or familiar and raise their privacy flags. Here’s how to strike a good balance. Continue reading → The post How to Make Your Content Personalized but Not Creepy appeared first on Content Marketing Institute.

Personalization 106

Personalization Privacy Content Content Marketing 106

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Content Standard

MAY 8, 2019

There’s always something new and shiny to try in marketing—from tools and technology to tactics and platforms. The list goes on and on. And agile marketers are used to testing and adapting. It’s ingrained in our minds and shows in our work. This light-footedness serves us well, but can also be the downfall of marketing and brand orchestration.

Planning 102

Planning Top of Funnel Multi-Touch Attribution Optimization 102

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Social Media

Hubspot

MAY 8, 2019

In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term. Fortunately, building a strategy can help you achieve both your short-term and long-term goals. Strategy focuses on principles, which help you think, instead of tactics, which help you execute, so it allows you to concentrate on why your business

Effectiveness 101

Effectiveness Ad Building Marketing & Strategy Business 101

Litmus

MAY 8, 2019

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event.

Class 94

Class Display User-Generated Content Paid Search Agency 94

SEMrush

MAY 8, 2019

Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine. Learn about the introduction of CallJoy, updates to Display & Video 360, Smart Bidding signals, and productivity tools. And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries.

SERP 92

SERP Display Google Video Marketing 92

Hubspot

MAY 8, 2019

How much time have you spent sending emails today? Most salespeople spend 21% of their day writing emails. Unnecessary emails and coordinating can take up a lot of that time. Tools like appointment scheduling apps and booking software help automate the process of scheduling meetings with potential and existing customers. So, why should you invest in an appointment scheduling app?

Work Management 93

Work Management Software Best Practices Pricing 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

MAY 8, 2019

Editor’s Note: We’re stoked when industry heavy-hitters approach us with a personal request for us to get involved in their own companies (cc: Ann Handley & MarketingProfs). In this case, keynote speaker and author Michael Brenner recognized that his team at Marketing Insider Group needed a beefier solution to manage a new content service. DivvyHQ was a perfect fit and, after the implementation dust settled, we asked Michael to give us an honest account of his experience with getting his tea

Paid Search Agency 89

Paid Search Agency Enterprise Management Work Management Marketing Management 89

BenchmarkONE

MAY 8, 2019

More than 80% of people have purchased a product or service as a result of consuming business content, according to a study by Clutch. People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell? This article shares tips for moving prospects through the sales funnel using content marketing.

Top of Funnel 88

Top of Funnel Work Management Marketing Management Conversion 88

Salesforce Marketing Cloud

MAY 8, 2019

I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. 10 months ago.

Purchase 87

Purchase Features Personalization Practices 87

Sharpspring

MAY 8, 2019

Over the past few years, marketing automation has become a standard technology for online businesses, and it’s only getting more popular. Industry revenue is growing by more than 30% every year: Adoption is growing, but the state of marketing automation is also evolving. New trends, technologies, and use cases are changing the role and benefits of marketing automation for businesses.

Marketing Automation Services 81

Marketing Automation Services Marketing Automation Marketing AI Automation 81

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Ontraport

MAY 8, 2019

We’ve added some of your highly requested metrics to the dashboard. These new additions let you use your dashboard as a thorough overview of all the stats that matter to you. Custom objects You can now create metrics for Deals, Companies and your custom objects. To set up your metrics, simply select the object type. […]. The post Feature Release: New Dashboard Metrics appeared first on The Ontraport Blog.

Features 79

Features Stats Paid Search Agency Ads 79

Directive Agency

MAY 8, 2019

Hiring a quality search marketing agency can be one of the most essential business decisions you make. The right agency will add strategic keyword optimization strategies to your existing marketing efforts and drive your target audience to your website. Not every “SEO agency” can do that. So, what works? Because SEO services are a long-term investment and vital to increasing your brand awareness, ROI and thought leadership, choosing a reputable and reliable SEO partner can be overwhelming.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies SEO 75

Cortex

MAY 8, 2019

1. Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking.

Long Tail Marketing 74

Long Tail Marketing Optimization Keywords Content 74

Buffer

MAY 8, 2019

Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocket. Airbnb took travel, and made us all feel at home across globe. Netflix made video rentals a thing of the past, and disrupted the Oscars. And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on.

Social Media 74

Social Media Communities Customer Surveys Word of Mouth 74

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Not 15%. Not 45%. but 97%! With so many different opinions on how to approach your marketing strategy, one thing is clear; making a concentrated push to ABM couldn’t come soon enough. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

Hubspot

MAY 8, 2019

Data is critical to ensuring you're running an effective marketing campaign and truly delighting your intended audience -- in fact, companies who adopt data-driven marketing are six times more likely to be profitable year-over-year than companies that don't. But collecting data can be tricky, and oftentimes doesn't paint a full picture. Blog traffic is great, for instance, but doesn't necessarily tell you how a consumer is perceiving your brand.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? The stress of winter holidays has blown over. People are starting to shake their winter slumber and get excited about the warmer temperatures. It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68