markempa
JULY 7, 2014
'Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If I am you ideal prospect, why should I buy from you rather than your competitors?”. To put this into perspective, take a few moments and ask yourself, “Do I clearly and succinctly state the core value proposition of the product or service that I am marketing?”.
Marketing Insider Group
JULY 7, 2014
'Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
JULY 7, 2014
'I was having dinner with a friend at the National Speakers Association conference a few days ago. During dinner, this friend (let’s call him “Chris Ducker” because it was Chris Ducker ) said something about Buffer. I mentioned that I am an investor in that company, and Chris said, “You are? I had no idea you did that kind of stuff.” And it got me thinking about how I almost never write about the work I do as a venture capitalist and advisor.
Biznology
JULY 7, 2014
'Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In many companies, IT and marketing often don’t play well together. Each one becomes a ball-and-chain for the other, hampering productivity for both departments. But it doesn’t have to be that way.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
JULY 7, 2014
'Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Marketers are dedicating more and more technology, headcount, and budget to content marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SugarCRM
JULY 7, 2014
'The post Do I Really Need a Marketing Automation Plan? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Hinge Marketing
JULY 7, 2014
'At this point, you probably have some idea of how important LinkedIn is for professionals. Ubiquitous as it already seems, the social media platform is only getting bigger, with over 300 million members as of May 2014. And it’s quickly becoming an indispensable tool in the professional services marketplace. Our recent research found that 60% of buyers check out a potential provider on social media to learn more about them, with the vast majority of those searchers flocking to LinkedIn.
SugarCRM
JULY 7, 2014
'The post How to Use Audience Engagement to Define Your Product appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Hubspot
JULY 7, 2014
'Sometimes, when I tell people that I blog for a living, they roll their eyes. "That''s so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!". That''s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. but when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
JULY 7, 2014
Whether or not you currently use video marketing, you know it can produce incredible results for brands. Videos are snack-sized, convey your company’s implied persona, and are irresistible to prospects who want to consume info quickly. But beyond talk of benefits, what strategies can you use to drive more qualified leads through the funnel with video?
Hubspot
JULY 7, 2014
'I hate to make you suspicious, but there''s someone on your team you shouldn''t always trust. Don''t take this the wrong way -- they''re good at their job, but sometimes, they''re just wrong. What''s worse: They don''t even realize that they''re wrong. Do you know who I''m talking about? It''s you. It''s me. It''s literally every person ever. So don''t feel bad -- especially because there''s a way to tilt the odds in your favor so that you''re right more often than not.
KoMarketing Associates
JULY 7, 2014
'When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. According to YouTube’s website, “Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.
Webbiquity
JULY 7, 2014
'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JULY 7, 2014
'Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these "creative" questions to identify the best candidates. Fortunately for smart, well-qualified candidates everywhere, studies have found in recent years that the brainteaser interview questions made famous by Silicon Valley and Wall Street are just as silly as they sound.
Hubspot
JULY 7, 2014
'Don''t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook -- they just need to figure out who their audience is and how to reach them. And with the decline in organic reach , more and more companies are using Facebook advertising to do just that.
Expert insights. Personalized for you.
226 
Let's personalize your content