Marketing Insider Group

OCTOBER 8, 2016

Slingshots are short stories of side projects that led somewhere unexpected. Our show’s premise is simple: We want to help people more successfully break from conventional thinking to follow their intuition. Slingshots are quick-hitting examples of people who do so. Tom O’Keefe is one of the most well-known people in all of Boston. But ask people […].

Examples 204

Examples Marketing Content Marketing Content 204

NuSpark Consulting

OCTOBER 8, 2016

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale. This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value.

Adwords 172

Adwords Top of Funnel Sales Qualified Leads Google 172

Content Standard

OCTOBER 8, 2016

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys. When it comes to Twitter marketing, most brands only occasionally turn to promoting accounts and appearing in the Promoted Trends feature on the platform.

Promotion 90

Promotion Twitter Marketing & Strategy Marketing Strategy 90