Tomorrow People

DECEMBER 20, 2018

“ The manufacturing industry has welcomed significant opportunities created by digital technology. The extent to which manufacturing companies succeed is dependent on how those technologies are applied ”, says George Houtappel, Vice President of Marketing at Solvay. 1. Don’t ignore your marketing automation. Thanks to market automation, our company has been able to deliver messages to website visitors at critical points before, during, or after the purchasing process.

Top of Funnel 184

Top of Funnel Trends Planning Content Marketing 184

Vision Edge Marketing

DECEMBER 20, 2018

We most often hear about playbooks in reference to sports, but the concept is applicable in almost any industry. A playbook serves as a useful tool to outline a strategy for an activity. We’ve suggested and worked with many customers to help them develop playbooks for improving a variety of Marketing capabilities, including Marketing and Sales alignment.

Planning 170

Planning Work Management Marketing Management Paid Search Agency 170

Zoominfo

DECEMBER 20, 2018

When it comes to maintaining a company’s success, it’s not only essential to hire great employees—but it’s also essential to help your current employees grow and develop over time. And, in today’s hyper-competitive business landscape, the need for an ongoing commitment to employee development is even more pressing. But, maintaining high performance isn’t the only reason to invest in employee development—it will also keep employees satisfied and fulfilled with their careers.

Practices 160

Practices Best Practices Zoominfo Customer Satisfaction 160

KoMarketing Associates

DECEMBER 20, 2018

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. Moore Stephens and WARC recently conducted the “Martech: 2019 and beyond – Insights into the global martech market” report and discovered that 50 percent of marketers in North America expect their martech budget to increase within the next 12 months.

Budget Programs 145

Budget Programs Marketing Report Barriers Paid Search Agency 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

ANNUITAS

DECEMBER 20, 2018

Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Some businesses reportedly get 18 to 20% of their annual sales between Thanksgiving and the cut-off date for Christmas delivery, so there is pressure and monetary incentive to make sure those few weeks run as smoothly as possible. Owners must keep up with demand while managing depleted budgets, employees’ holiday vacation time, and the ever-increasing costs to keep up with it all.

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Zoominfo

DECEMBER 20, 2018

When it comes to maintaining a company’s success, it’s not only essential to hire great employees—but it’s also essential to help your current employees grow and develop over time. And, in today’s hyper-competitive business landscape, the need for an ongoing commitment to employee development is even more pressing. But, maintaining high performance isn’t the only reason to invest in employee development—it will also keep employees satisfied and fulfilled with their careers.

Practices 100

Practices Best Practices Customer Satisfaction Zoominfo 100

Sprout Social

DECEMBER 20, 2018

If a strong visual strategy is key to your business, it’s likely that you’ve spent countless hours – or dollars – designing perfect image after perfect image. It’s no secret that creating high-quality content is time-consuming and costly, which means that the pressure is constantly on to maximize engagement, optimize distribution and deliver ROI with each image you share.

Optimization 99

Optimization Curation Marketing & Strategy Distribution 99

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Ontraport

DECEMBER 20, 2018

You’ve got a customer. Now what? The relationship doesn’t end when someone clicks the “buy” button; in fact, it’s really just beginning. At the end of the Convert stage, you began transitioning into the Fulfill stage by delivering your newly purchased product or service, whether by email, mail or in person. Now it’s time to […]. The post They Bought Your Product.

Product 94

Product Fulfillment Purchase Buy 94

Emplifi

DECEMBER 20, 2018

Would you like to discover your audience's feelings towards your brand? Boost your online reputation? Ward off social media crises before they even happen?If you answered yes, it's time you embrace social media sentiment analysis. Here's everything you need to know about analyzing sentiment - from what it is and how it works to why you need to leverage it for your business.

Social Media 91

Social Media Analysis Media Social Marketing 91

Go Beyond SEO

DECEMBER 20, 2018

These days, it’s not enough that you have an office to meet clients. You have to have a strong online presence. Check out this guide on law firm marketing. Every lawyer who ventures out on their own has a vision of a bustling practice and nailing one case after another. In reality, most find themselves with less action and more thumb-twiddling, than they’d like to admit.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. 1.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

DECEMBER 20, 2018

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. While today’s most popular podcasts may vary significantly in terms of their content and hosts (among other things), they all share at least one thing in common — they each have their own website where fans can check out their latest episodes and seasons, info about live shows, biographies about the

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Brightedge

DECEMBER 20, 2018

Site organization impacts how easily search engine spiders and users can navigate your site and find the content that addresses their needs. Poorly organized sites make it difficult for people to find related content, and it can even result in search engine spiders missing certain pages altogether. As you construct your site, various strategies and […].

SEO 80

SEO Organization Content 80

SmartBug Media

DECEMBER 20, 2018

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimately influence them. So let’s look at four proven psychological triggers, showing examples of each, and discuss how you can incorporate them into your copywriting and overall marketing.

Copywriting 78

Copywriting Elasticity Classified Ads Advertising Funnels 78

Go Beyond SEO

DECEMBER 20, 2018

These days, it’s not enough that you have an office to meet clients. You have to have a strong online presence. Check out this guide on law firm marketing. Every lawyer who ventures out on their own has a vision of a bustling practice and nailing one case after another. In reality, most find themselves with less action and more thumb-twiddling, than they’d like to admit.

Planning 68

Planning Social Media Marketing & Strategy SEO 68

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Vidyard

DECEMBER 20, 2018

As the use of video continues to skyrocket in the world of B2B marketing and sales tactics, SmartBug Media and Vidyard collaborate to bring the best in video to HubSpot users worldwide. WATERLOO, Ontario – December 20, 2018 – Vidyard , the leading video platform for business, announces that SmartBug Media , HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Work Management 71

Atomic Reach

DECEMBER 20, 2018

If you’re familiar with content marketing, then you’ve probably heard of content audits and content inventories. These processes are important for optimizing a website’s content and improving their results. While these two concepts may sound similar, a content audit is different from a content inventory. So what’s the difference between a content audit and a content inventory?

Content 66

Content Analysis Conversion Rate Traffic 66

Heinz Marketing

DECEMBER 20, 2018

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Work Management 64

Work Management Marketing Management Amazon Vendors 64

Valasys

DECEMBER 20, 2018

Have you ever bookmarked a website in your web browser? Have you ever saved, tagged or shared something on a social site? Well, you have then been using social bookmarking. Websites that are for the sole purpose of connecting with people who have similar interest based on the articles you share and find are called social bookmarking websites. As a comparatively new method of website advertising, social bookmarking has become an innovative approach for marketers and is probably the most popular a

Best Practices 61

Best Practices Digg Keywords Network Marketing 61

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

SendGrid

DECEMBER 20, 2018

Learn how the front-end engineering team at Sendgrid uses Draft.js to maniupate text styles within a content editable HTML element. The post How We Use Draft.js at SendGrid appeared first on SendGrid.

Content 56

Content 56

Delivra

DECEMBER 20, 2018

Nothing causes panic for an email marketer like seeing their unsubscribe rate spike. After all of their efforts, the prospects of future success now look grim. What should they do? How can they plan on managing unsubscribes? Well, there are actually a few solutions, but none of them are nearly as effective as managing your subscribes correctly to begin with.

Work Management 55

Work Management Marketing Management CTR Click Rate 55

Vidyard

DECEMBER 20, 2018

As the use of video continues to skyrocket in the world of B2B marketing and sales tactics, SmartBug Media and Vidyard collaborate to bring the best in video to HubSpot users worldwide. WATERLOO, Ontario – December 20, 2018 – Vidyard , the leading video platform for business, announces that SmartBug Media , HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program.

Advertising Agencies 50

Advertising Agencies Paid Search Agency Ad Agencies Work Management 50

Engagio

DECEMBER 20, 2018

This week, we were very excited to announce the release of The Clear and Complete Guide to Account Based Marketing, Second Edition. This new guide contains 175+ pages of ABM best practices. With over 70% new content, this is the best darn guide on ABM. Ever. (Though I may be slightly biased). That’s why I wanted to take the change and sit down with Jon Miller, Founder of CEO of Engagio and author of the new guide to ask him why he write it and what’s in it.

Account Based Marketing 48

Account Based Marketing ABM Case Study Case Studies 48

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Marsden Marketing

DECEMBER 20, 2018

As the end of 2018 quickly approaches, we find ourselves reflecting on the articles and posts we've written throughout the year. Looking back, we focused on a variety of topics within the broader scope of B2B marketing and sales. From our series on balancing inbound and outbound tactics for meeting revenue goals to our series on increasing bottom of the funnel opportunities and closing deals, it's been a busy year expanding our repertoire and sharing our expertise.

Top of Funnel 48

Top of Funnel Best Practices Marketing Funnels B2B Sales 48

BenchmarkONE

DECEMBER 20, 2018

The holidays: time for great food, cozy fireplace memories, and nerve-wracking last-minute existential business crises. Year-end planning is essential for small businesses, but as soon as the responsibilities of service delivery, administrative tasks, and marketing start to fall on you, December suddenly feels like it’s only a week long. How can you determine what’s essential to do now, and what needs to wait until later?

Allocation 50

Allocation Work Management Business Marketing Management 50

Brightedge

DECEMBER 20, 2018

A recent study showed that content marketing creates three times more leads per dollar spent than other popular paid channels. From capturing consumer attention in the discovery stage of the buyer’s journey to driving conversions and revenue from your website, content is still king. Yet, that cliché is also unhelpful. After all, the term “content” […].

Lead Ranking 49

Lead Ranking Lead Scoring Intent Marketing & Strategy 49