Mon.Jan 23, 2012

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Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.  These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking. The world has become hyper-connected and hyper-competitive.  Follow @TonyZambito.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Below are 10 requirements for deploying successful online content marketing.

The Phrenology of the Modern B2B Marketer

It's All About Revenue

by Joe Chernov | Tweet this We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. Heck, our co-founder Steve Woods literally wrote the book on the subject.) But today we have some really, really exciting news. Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Now we can actually see inside their minds. Don’t ask us how. That’s a secret of the highest order. We call it, The Phrenology of the Modern B2B Marketer.

Lights, camera, action: Video helps you stay in touch with customers

Biznology

Image via Wikipedia. Here’s where I ran across this:  Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.  The cover note is in plain text, inviting customers to have a look at the latest “Minute” video.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Case study: Content marketing success at a medical practice

grow - Practical Marketing Solutions

If you can’t view this video, Click here: Content marketing success at a medical practice. first reported my friend Lisa Reath’s remarkable success marketing her family’s medical practice in 2011.  Since then, Lisa has continued to develop extraordinarily effective social media marketing initiatives. In this video, I describe her latest innovation and she is going old school!

25 Motivational Sales Quotes

Sales Intelligence View

You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really  inspiring quote. often find that tweeting a great little quote will find more retweets and responses than any other tweets. gathered 25 quotes in sales I find to be very powerful and motivating. hope you can take at least one to heart because there are some great ones in this list. .

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The Awesome Power of B2B Lead Nurturing

Fearless Competitor

Lead nurturing , done right, offers the “biggest bang for the buck” in B2B today, according to the experts. But few companies are doing a good job of nurturing prospective customers. So Jeff Ogden, Founder and President of Find New Customers created this slick overview in Slideshare. Notice that it has an embedded audio file? We don’t subject you to mind-numbing silent slides. Power of lead nurturing in B2B. To learn about lead nurturing, please visit Find New Customers Lead Nurturing. What do you think? We love your comments and those who share on social networks.

The Emerging Role of the CMO

MI6 Marketing Agency

The B2C and B2B Buyer Controls the Sales Process. If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. Over 1700 CMOs from a variety of verticals, sizes and geographies provide their views, opinions and insights about what keeps them up at night, their profession etc. Key Points from the Video.

Fearless Competitor is now built on the Genesis Framework

Fearless Competitor

The best bloggers on Earth, like Chris Brogan , run on the Genesis Framework – a state of the art extension to WordPress. Now Fearless Competitor does too. Chris Brogan. Why Genesis? State of the art code and smart design architecture mean search engines clearly see your content. And with automatic updates, you never have to think about it again. Unlimited support. Unlimited updates.

A Sales Manager’s Recipe: What is Cooking in 2012

Your Sales Management Guru

A Sales Manager’s Recipe: What’s Cooking in 2012? Last week after a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager.  The last three years have been tough and she was looking for new ideas for 2012 to excite her team and also to simply change up the routine. Since my keynote program had been about creating a Menu for Your Life with many metaphors around cooking I  started thinking about what her sales management recipe should be, for about 30 minutes we discussed a variety of ideas. Acumen Management Group Ltd.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

10 Best Social Media Conferences to Attend in 2012

WindMill Networking

In the many public engagements that I’ve been invited to present at as a social media speaker , people often ask me to recommend which social media conferences and events they should go to, both for networking and educational purposes. I’ve observed that lately, more and more companies are staging and/or sponsoring social media events, and I attribute this phenomenal growth to the maturity of social media and it’s acceptance by major businesses as well as adoption by industry after industry. Make sure you check back here for updates. Thanks! Social Media Marketing

Top Industries Advertising with Google in 2011

Sazbean

Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? WordStream , Provider of AdWords solutions. Marketing

How to Decode Web Design Language for Marketing Mortals

Hubspot

Talking to your web designer can be a daunting task for many marketers. Many times, you walk away completely clueless about what just happened or you've had to ask so many questions that everyone ends up getting frustrated. Sometimes you simply try your best to follow along, but then you aren’t completely satisfied with the resulting product. It’s time to put an end to all the madness!

What's Your Twitter Strategy?

Manhattan Marketing Maven

What is your Twitter strategy?      Many brands are on Twitter because they believe its required table stakes. You have to be on Twitter because millions of people and all your competitors are. Yet these same brands post the same stuff on Twitter as they do elsewhere and generally complain about how hard it is to define unique content, spawn free viral distribution or measure the business impact or value of all those tweets.  But brands can get the benefit of these insights without investing in pages, content, moderation or sponsored tweets.   

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The Email Strategy That Turns Browsers Into Active Online Shoppers

Hubspot

If you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. In fact, shopping cart abandonment reached a record high in 2011 , at 72% , and is steadily rising. Sound like a missed sales opportunity? Think again. Common Motivations for Abandoned Shopping Carts. Analyze.

The Death of Telemarketing

Tomorrow People

Three things the telemarketing companies aren’t telling you. Thinking about using the services of a telemarketing company to sell your services? If so, here are three things you need to be aware of: 1. Telemarketing is not just about making the call. The telemarketing companies may have promised that they can bring you in lots of business, purely by making the calls. Follow @sookieshuen.

How Book Clubs Can Transform Your Social Media Strategy

Hubspot

Remember book clubs? The practice of reading a particular book, meeting with friends who have also done so, and discussing it was once a common hobby--or simply what people did when they were no longer in school and required to do book reports. Nerd alert! Regardless, the activity has some fundamental aspects that can teach marketers how to effectively use social media for inbound marketing. 1.

Who Has The Last Laugh on YouTube?

Marketing Edge

I read Todd Wasserman’s piece on Mashable about how 4 billion videos a day on consumed on YouTube, but the trend is YouTube viewers don’t hangout as much as TV viewers. Those couch. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Blog Post marketing video Comedians on YouTube comedy YouTube

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

How to Keep Guest Contributors From Ruining Your Blog

Hubspot

The more you feed your blog, the hungrier it gets. The paradox makes sense; as you post more and more remarkable content , you rise in search rankings, your traffic increases, and your audience of followers grows. So how do you keep that voracious marketing machine fed? That all makes it sound like guest blogging is the bees knees.and it is, when done right. Set Expectations. Give Some Context.

Who Has The Last Laugh on YouTube?

Marketing Edge

I read Todd Wasserman’s piece on Mashable about how 4 billion videos a day on consumed on YouTube, but the trend is YouTube viewers don’t hangout as much as TV viewers. Those couch. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing video Comedians on YouTube comedy YouTube

8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]

Hubspot

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. But what about all the other stuff? Turns out many of these tools are now available in HubSpot's growing app marketplace.

API 2

Attention Inside Sales Reps: Stop Settling for Average Performance

Sales Prospecting Perspectives

I wouldn’t call myself a huge football fan, but I do catch games here and there, especially during this time of year comes and we get closer to the Super Bowl. Living just outside of Boston and working down the street from Patriots Place, clearly I tend to favor the New England Patriots. This morning, while catching up on some articles about yesterday’s game against the Baltimore Ravens, I read an interesting quote that Tom Brady made about his performance yesterday. He said, “You want to hit the open guys. You want to capitalize when you have open receivers.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Social Survival for Bloggers: a Peek from the Inside

Sazbean

Zombie accounts at Reddit are increasingly frustrating content creators on the internet. A “zombie” account is an account that appears to be active to the user, but to nobody else, usually as a punishment for that user submitting his or her own content. The user submits, and he sees his or her submission. S/he comments, and sees the comment. S/he thinks s/he has an active account, and can go on for months thinking s/he does. But nobody else reads that person’s submissions or comments, and his or her up-votes are generally nullified by automated system down-votes. mean, this is downright mean.

INFOGRAPHIC: Branding in the Social Media Age

Client Bridge

From AYTM.com, here's an infographic that shows how consumers interact with brands via social media. View Original Article

Making a Marketing New Year’s Resolution or Revolution?

Tomorrow People

Are you making a marketing New Year’s resolution – or revolution? New Year’s resolutions – they can be a one-off idea or a serious promise that helps us create lasting change. With 2012 around the corner, now is a great time to apply business marketing resolutions to make good things happen. So how do you make your resolution more of a revolution? 1. Think big, but don’t forget the detail. It’s all too easy to supersize your goals, without building in the detail that will get you there. That will help make your resolution both achievable and structured. 2.

Capturing attention with email marketing

Business Growth Development

Email marketing  campaigns are always being urged to be snappy and eye-catching. With users more than happy to navigate away from a site that doesn’t catch their attention immediately, businesses need to be sure they grab attention quickly and effectively. Once the headaches subsided, however, people soon came to realise that this was equally unprofessional as it was plain ugly. SALE!!”

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Webinar: The Right Way to Use Sweepstakes to Get More Facebook Fans

SnapApp

A Facebook sweepstakes can be a fast and effective way to get more Facebook fans. Part One of our Webinar Series:? Proven Strategies to Grow, Engage and Convert Facebook Fans ?goes goes over exactly what you need to know to run your own sweepstakes.the? right? Attendees of "The Right Way to Use Sweepstakes to Get More Facebook Fans" webinar?will will learn: How companies small and large have successfully used sweepstakes to get more Facebook fans. Why Facebook sweepstakes are so effective at growing your fan base and how to take advantage. How to track the progress of your Facebook fan growth.

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