Mon.Jul 20, 2015

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The sales rep said, “I never got a lead yet that turned into a sale.”

ViewPoint

I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty salespeople were in the room; I was last on the program. Everybody wanted to get out, hit the lobby bar and trade stories about high prices, the lack of new products, how their new quotas were too high and their territories too small. As I closed my part of the program by projecting an ROI (number of raw inquiries, qualified leads, and projected sales) from our new lead generation p

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WTF Does John Cleese Know About Content Marketing

Marketing Insider Group

In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” It turns out, he knew quite a bit. And he delivered a great speech to the crowd last year. We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards.

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11 signs you don’t have a strategy

Biznology

“If you want something new, you have to stop doing something old”. ― Peter F. Drucker. A strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult. To describe what’s involved, Peter Drucker said: “Strategic planning is the continuous process of making present entrepreneurial (risk-taking) decisions systematically and with the greatest knowledge of their futurity; organizing systematically the efforts needed to carry out thes

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5 Marketing Challenges Solved with Buyer Personas

Marketing Insider Group

I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing. We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. Shannon’s firm helps companies ranging from emerging startups to Fortune 1000 enterprises facing various marketing challenges in demand generation, content, messaging, strategy and more.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Answers to Hot Social Media Law Questions

Convince & Convert

Tweetable Moments Social media has made it so easy to technically do things, we think we have the right to do it. SoMeGeekLawyer Tweet This. Social Media Law Has Become a Career. Ryan Garcia is the Legal Director at Dell , which means a large part of his job is providing guidance surrounding the use of social media for the company. When he tells people he is a social media lawyer, he often gets asked, “That’s a thing?

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How a Content Marketing Company Does Content Marketing

Convince & Convert

Tweetable Moments Content no longer is a buzzword. It’s here to stay. randyfrisch Tweet This. Accountability for Content. The Content Pros Podcast is so pleased to welcome Randy Frisch , COO and Co-Founder of Uberflip , as our new co-host! On today’s show, Randy introduces himself to listeners by shining the light on his background, his team, and the challenges he faces leading a content marketing company.

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Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls

Adobe Experience Cloud Blog

Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. We can follow the digital customer journey in our sleep. Email open rates, content downloads, social shares—easy! What could we possibly be missing? It turns out phone calls hold a ton of valuable (even essential) marketing insights. I know this flies in the face of your digital sensibilities, but the truth is a simple phone call has customer and marketing insights you just can’t find anywhere else.

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Start Spying On Your PPC Competitors In 3 Quick Steps

EMagine B2B Blog

Do you know how much your competitors spend on paid search every month? Curious what keywords they buy and what their landing pages look like? Nowadays there is a long list of competitor research tools that provide insight into paid search activity for any URL. SEM Rush , KeywordSpy , and spyfu.com are a few of my favorites. They all use bid simulators and keyword data to generate estimated monthly spend, keyword lists, and tons of other juicy details about your competitors’ paid search efforts.

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The Science Behind Why Video Works

Vidyard

Quick, if you had to give up any of your five senses, which would you choose? I bet you didn’t pick your sight. Our experience of the world is perceived 83% with our sense of sight. Hearing ranks next at 11%, and smell, touch, and taste rank 3%, 2%, and 1% respectively. (Unless you’re a dog reading this, in which case I apologize for not communicating in the scent of sausages.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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From Resident Expert to Visible Expert?: The Story of Rita Keller

Hinge Marketing

At Hinge, we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Rita Keller, a Visible Expert for management consulting for accounting firms.

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Today’s Biggest Content Marketing Challenge (And How to Overcome It)

Hubspot

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2B marketers, it was the most commonly cited challenge. For B2C, it was second.

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Print Is Not Dead.and Why You Should Use It

GreenRope

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

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How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

Hubspot

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it? An important part of justifying a promotion is showing your value through metrics. If you can tell a story to your boss using data -- your value in leads or revenue generated for the company -- then you'll make a much more compelling case for why you deserve a promotion.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Print Is Not Dead.and Why You Should Use It

GreenRope

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

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Millennial Consumers Seek to Game Digital Marketing for Discounts

Content Standard

On the surface, Millennials’ love of a deal—and willingness to game the system to get one – could be worrisome. About a quarter of Millennial consumers fake their birthday when signing up for a newsletter to score a discount, a new report from Mindshare reveals. Nearly half of Millennials intentionally abandon their online shopping cart in hopes of receiving a discount from the store.

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Print Is Not Dead.and Why You Should Use It

GreenRope

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

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Nurturing Freelancers Is the Key to Content Marketing

Content Standard

As Skyword’s director of platform services, I’ve onboarded and supported hundreds of content marketing teams leveraging the Skyword Platform. From the digital-only niche blog team publishing 30 stories a month, all the way to a newsroom publishing 30 stories a day, I’ve seen it all. Thinking back on all the successes and failures I’ve witnessed I can confidently say that content marketing success starts with nurturing freelancers, because freelancers are a content marketi

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Print Is Not Dead.and Why You Should Use It

GreenRope

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

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National Junk Food Day: 7 Iconic Brands to Celebrate with

Brandfolder

Perhaps you’re planning an epic reenactment of Harold and Kumar’s trip to White Castle, or you’re going solo on the couch with a pint of Ben and Jerry’s and last.

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Print Is Not Dead.and Why You Should Use It

GreenRope

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

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CEMA Summit Technology Shootout: FXP | touch Named Best of Show

The Freeman Company

Three key differentiators that helped our second screen platform stand out from the crowd

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Print Is Not Dead.and Why You Should Use It

GreenRope

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

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How to Master Content Marketing on LinkedIn

Hubspot

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it.

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Print Is Not Dead.and Why You Should Use It

GreenRope

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

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Back to the Future: How Accurate Were The Movie's Predictions for 2015? [Infographic]

Hubspot

Mark your calendars: October 21, 2015 is "Back to the Future Day.". Why? The date of M arty McFly and Doc Brown's visit to the future in the second movie in the Back to the Future trilogy has finally caught up with us. And now we get to compare what the writers and producers thought would be true in 2015 with what actually came true. According to the movie, the year 2015 is filled with flying cars, hoverboards, and robots.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Print Is Not Dead.and Why You Should Use It

GreenRope

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

Stats 40
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Print Is Not Dead.and Why You Should Use It

GreenRope

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

Stats 40
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Print Is Not Dead.and Why You Should Use It

GreenRope

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

Stats 40