Marketing Insider Group

OCTOBER 15, 2018

We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital. There are far less available customers than in the B2C marketplace, plus there’s a far higher […]. The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group.

Loyalty 203

Loyalty Ad Building B2B B2B Marketing 203

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? We asked ourselves these questions and tried to dig out some answers. What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

InsightSquared

OCTOBER 15, 2018

If you’ve ever thought about becoming a lawyer, the path is pretty clear: Get a Bachelor’s degree. Take the LSAT. Earn your JD. Pass the bar. The process may not be easy, but at least it’s laid out. You know exactly what steps to take, including recommended classes and exam prep courses, in order to put yourself on a path to success. When I think about sales operations, there is no defined route to take.

Work Management 275

Work Management Marketing Management Thought Leadership Barriers 275

Marketing Insider Group

OCTOBER 15, 2018

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And people want to know that your brand is human and […]. The post Why B2B Marketers Should Shift to a Conversational Voice and How To Do It appeared first on Marketing Insider Group.

B2B Marketing 259

B2B Marketing Conversion B2B Buy 259

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

OCTOBER 15, 2018

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward. Zenith recently published its Advertising Expenditure Forecasts for marketers, and statistics showed that between 2017 and 2020, total spending on paid search in the U.S. will increase from $86 billion to $109 billion.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

Engagio

OCTOBER 15, 2018

Landing a meeting or presentation with top executives and decision-makers don’t happen by luck. It’s the result of blood, sweat and often tears. However, once you’ve scheduled the meeting, your battle has only just begun. The stakes are high. Your time is limited. All eyes are on you. In this post, we’re going to cover how you can nail your presentation with those important executives and decision-makers.

Ideal Customer Profiles 119

Ideal Customer Profiles Account Based Marketing ABM Case Studies 119

Spiralytics

OCTOBER 15, 2018

Fake news is but one of the many things wrong with the Internet that massively influences how people consume media today. And it affects all of us – whether you’re a voter deciding on a candidate or a digital marketer working on next quarter’s marketing strategy.

Internet Marketing 118

Internet Marketing Marketing & Strategy Marketing Marketing Strategy 118

Rev

OCTOBER 15, 2018

Never ending waves of technology innovation wash across marketing departments every day. Ignore this innovation at your peril. The change is constant. The complexity daunting. One proven strategy is the establishment of a digital center of excellence (DCoE). I participated in one of these digital journeys earlier in my career and it’s an exciting adventure for anybody who hasn’t tried it.

Marketing AI 109

Marketing AI Top of Funnel Enterprise Management Demand Generation Agencies 109

Ontraport

OCTOBER 15, 2018

If you are at or nearing a point of significant growth, business process automation (BPA) can bring your organization to the next level. BPA is a tool that many modern companies are using to remove the burden of repetitive tasks from employees’ plates so that they can focus on moving the business forward instead of […]. The post Using Automation When You’re Ready to Scale appeared first on The ONTRAPORT Blog.

Automation 111

Automation Organization Tools Process 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

OCTOBER 15, 2018

Creating breakthrough content is difficult. Having a system in place to do it repeatedly is even harder. Brands must have a clear understanding of their audience, goals, and objectives. They also need to secure internal buy-in and alignment, and have a clear understanding of the tools needed to execute the plan. Even after marketers have addressed those operational challenges, they still need to be able to tell a great story that moves the needle for their business.

Product 88

Product Content Paid Search Agency Work Management 88

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way.

Peer-to-peer 96

Peer-to-peer Privacy Policies Education Paid Search Agency 96

Hubspot

OCTOBER 15, 2018

As a hiring manager, you probably ask similar questions to most of your candidates -- "What's the greatest challenge you've overcome? What interests you in our company?". Most of these questions are standard and evoke similarly typical responses. In fact, if a candidate has plenty of experience interviewing, she can probably answer without much thought.

Sample 97

Sample Work Management Thought Leadership Marketing Management 97

JotForm

OCTOBER 15, 2018

The future belongs to those who tell the best stories. And behind every compelling story lies a universal pattern. It’s called the hero’s journey. The term comes from U.S. mythologist Joseph Campbell, who published The Hero with a Thousand Faces in 1949. In this now-iconic book, Campbell suggest.

Best Practices 86

Best Practices 86

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Social Media

SendGrid

OCTOBER 15, 2018

Bringing SendGrid and Twilio together can empower all of our customers to better reach and engage more of their customers in-context, driving engagement and business growth. Together, we power more than 600 billion annual interactions every year for more than 100,000 customers. The post Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications appeared first on SendGrid.

Class 88

Class Best Practices Business Companies 88

Oktopost

OCTOBER 15, 2018

Employee advocacy has the power to position sales professionals as brand ambassadors and thought leaders, in turn helping them drive forward more deals. However, even with a thorough strategy and a dedicated sales team, sharing company content can be a difficult and time-consuming process without a system in place to simplify and coordinate these efforts. […].

Positioning 83

Positioning Process Brand Identity Branding 83

Sprout Social

OCTOBER 15, 2018

One way that brands can overcome this content distribution problem is through advocacy. This means leveraging the networks of individuals who like you and are invested in your continued success. Advocacy can take on many forms. When many people hear advocacy, they tend to think major influencers: celebrities and individuals with large social followings.

Curation 82

Curation Distribution Marketing Management Digital Marketing Funnels 82

AccuData

OCTOBER 15, 2018

While in Florida we must pretend that Fall is here while we wait for our first cold front of the season to come, our minds are still gearing up for the holidays ahead. Black Friday had another record-setting year in 2017, with 65% of consumers making a purchase. Are you ready to reach consumers who are shopping the weekend after Thanksgiving? Or on Cyber Monday?

Planning 79

Planning Amazon Internet Marketing Pricing 79

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sprout Social

OCTOBER 15, 2018

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for. In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick.

Work Management 77

Work Management Marketing Management Analytics Paid Search Agency 77

ClearVoice

OCTOBER 15, 2018

Content marketing continues to grow more difficult. We are overwhelmed with information in today’s digitally driven world. As a result, this digital revolution has made competition among news sources, businesses, and the media even more fierce. In the fight for a piece of the mass media pie to gain the attention of consumers and audiences, there have been some negative repercussions: privacy breaches, fake news, and other scandals from some of the biggest names in business.

Transparency 76

Transparency Tools Multi-Channel Correlation 76

Net-Results

OCTOBER 15, 2018

Having operated as a consultant in the B2B marketing automation space and having worked behind the scenes at a major marketing automation vendor, I can perhaps shed some light on this topic. Adoption One of the biggest problems I kept running into as a consultant was adoption. And that simply means that customers actually use the product on a […].

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Hubspot Automation 75

Valasys

OCTOBER 15, 2018

Do you want to prioritize your prospects, convert more sales and make better use of resources? Well, that is where lead scoring can help. The process sales and marketing departments use to decide the worthiness of a lead or potential customer is called lead scoring and is done by attaching values to each of the leads based on certain implicit and explicit attributes relating to their interest in your products or services.

Lead Scoring 75

Lead Scoring Lead Ranking Sales Qualified Leads Leads 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

33Across

OCTOBER 15, 2018

33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for.

Companies 62

Companies Media 62

SEMrush

OCTOBER 15, 2018

How do you promote your product when there’s nothing new to report? In this post, you‘ll learn some of the cheapest and quickest ways to entertain your users and get them to test your product. Explore the power of occasion-based marketing with SEMrush!

Case Study 73

Case Study Case Studies Promotion Studies 73

33Across

OCTOBER 15, 2018

33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for.

Companies 62

Companies Media 62

Altitude Marketing

OCTOBER 15, 2018

When you first start using business or marketing analytics software like Google Data Studio, it’s common to be confused by the fundamental units of any chart: metrics and dimensions. Fortunately, once you get your head around them, they make all the sense in the world. Metrics vs. Dimensions: Measurements & Stuff. Whether you’re using Google Data Studio , Google Analytics , Adobe Experience Cloud , Excel or any other piece of software that lets you turn raw analytics data into c

Google 72

Google Aggregators Marketing Analytics Tools Lead Gen 72

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bannersnack

OCTOBER 15, 2018

Creating a mood board for your brand is the best first step you have to do. If you are a designer or a marketer who designs their own visuals, you are most probably looking for inspiration everywhere you go. In fact, this may be the most important constant in your ongoing work: the constant seek […].

Creativity 72

Creativity Design Brand Identity Branding 72

Hubspot

OCTOBER 15, 2018

Profitability is a key measure of a company's success, especially for startups. Investors want to know if a company's core activities can result in a profit, so they can get a return on their investment. Approximately 20% of small businesses fail in their first year of business. While becoming profitable in your first year of business is challenging, if you are profitable, it's a positive indicator that your company is heading in the right direction.

Merchandising 72

Merchandising Startups Burn Rate Copyright 72

6sense

OCTOBER 15, 2018

It was incredible to host one of the breakout sessions this year at Gartner Sales & Marketing Conference in Las Vegas. The premise of the session was that ABM is incomplete without predictive and AI capabilities. While most companies are just starting their ABM journey, Olivier Thierry, CMO of Quorum Software has become a master. So, it was fitting to have him lead our discussion and share how he’s bringing his vision of ABM-at-scale to life at Quorum.

Account Based Marketing 66

Account Based Marketing ABM Marketing AI Top of Funnel 66