Tue.Jul 29, 2014

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He said, “One of us is wrong, and it surely isn’t me!”

ViewPoint

'The sales manager, Mark, was adamant that his salespeople were following up the good leads and only ignoring the unqualified, ‘never-gonna-buy’ leads. “They know instinctively,” he said, “who the buyers are, and Marketing isn’t finding enough ‘good’ leads. Not to put too fine a point on it, but you’re giving us crap more than 50% of the time; they’re students, prisoners and competitors.” Was he right?

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Google+ is an island of misfit toys

Biznology

'One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys. Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. Once, people physically moved somewhere else to find themselves: to Los Angeles for film, New York for art and fashion, Boston for academia and music, or San Francisco for a more open lifestyle – free from

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The Problem With The Story You Are Telling

ANNUITAS

'Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” I’ve been doing a lot of reading and researching on the update (and its impact on content marketing) for our clients, and while there are many different opinions on how to

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Pin for the Win: How to Market Your Brand on Pinterest

Adobe Experience Cloud Blog

'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Rebranding 101: Is Your Firm Ready to Rebrand?

Hinge Marketing

'There are plenty of reasons not to rebrand. It can be time consuming and expensive. It requires a strong vision and lots of decision-making. It involves employee buy-in and proper education to ensure everyone lands on the same page. But despite all of that, rebranding can be the best move for your firm to stay ahead of the competition. Why should your firm consider a rebrand?

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7 Silly Hashtag Mistakes No One Should Make

Hubspot

'Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. While hashtags are fairly widespread, lots of marketers still aren''t using them properly.

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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

Walk into any business and shout “Who wants to help me with this request for proposal?” and you’ll quickly find yourself in an empty room. While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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Free Content Creation Tools You Cant Live Without

Marketing-Gimbal

'Interesting read across several compelling resources [link] Nuff said.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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Free Content Creation Tools You Cant Live Without

Marketing-Gimbal

Interesting read across several compelling resources [link] Nuff said.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

'For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

'Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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The Forgetful Person's Guide to Staying Organized at Work

Hubspot

'At some point in our lives, we have to just accept who we are. For me, I''ve had to come to terms that I actually love binge-watching terrible reality TV, I will always want applesauce on my mac n'' cheese (trust me, it''s delicious), and most importantly, I''m forgetful. I forget names pretty much immediately after I meet people. I forget where I parked my car.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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[New Research] Do Viral Emotions Differ by Age and Gender?

Convince & Convert

'When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? For example , the average percentage markup for the services industry is close to 3,000%! Are you surprised? The answer just may be different based on your generation or your gender. Putting Emotional Response to the Test Content can inspire a range of reactions, but viral, highly shareable images inspire a range of predictable emotional reactions – and those reactions are.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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10 Times Personalization Makes You Feel Terrible About Yourself

Hubspot

'Ever feel like technology is mocking you? Like algorithms are trying to ruin your relationships? That personalization tokens know more about you than you know about yourself? Me too. To make you feel a little less alone when it happens to you, check out 10 times technology, algorithms, and personalization maybe should''ve taken the day off. 1) When Google surfaces this ad for a one-person spam recipe.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content

Hubspot

'There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You''ve seen the data -- you know that if you publish more, you''ll start to see more and more results. But not all blog posts are created equal. Publishing more of the wrong content won''t get you the results you need.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

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From Like to Love: The Customer Journey

GreenRope

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.