Marketing Insider Group
JANUARY 28, 2019
SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey. From those who are still learning what content marketing is and why it’s important to those who are […].
SendX
JANUARY 28, 2019
The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here. Over the course of last few years, I have been helping our customers with their email marketing.
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Marketing Insider Group
JANUARY 28, 2019
Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course. You send the top choices over to legal, take […]. The post What’s It Called? Naming Your B2B Product appeared first on Marketing Insider Group.
Zoominfo
JANUARY 28, 2019
In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Whether you’re looking for a daily dose of inspiration or simply want to network with the best in the business, #ChatZoomInfo is for you.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JANUARY 28, 2019
How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment. Here are five practical planning steps (my take on excellent suggestions from TechSmith, makers of Camtasia and Snagit, that will save time and money in the production process.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
JANUARY 28, 2019
How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment. Here are five practical planning steps (my take on excellent suggestions from TechSmith, makers of Camtasia and Snagit, that will save time and money in the production process.
Engagio
JANUARY 28, 2019
Building a top-notch marketing team that efficiently meets business goals requires constant scouting for the brightest B2B marketing talent. So, if you want to tap this elusive category of talent that is both analytically gifted and creatively skilled, then you need to optimize your recruitment and selection process on an ongoing basis. Follow these 7 steps during your search to spot and source top-choice marketing talent: 1 – Identify Your Needs.
Kapost
JANUARY 28, 2019
My, if organization and decluttering isn’t quite the zeitgeist. And it makes sense, given the fresh new year, new start, and blank canvas themes that tend to arrive with January. The post Tips for “Tidying Up” Your Content appeared first on Kapost Blog.
Hinge Marketing
JANUARY 28, 2019
More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. This has been no easy task. We’ve witnessed the professional services industry undergo tremendous change in that time. Buyer behavior has shifted dramatically, recruiting and retention is harder and rapid advances in technology have left marketing departments overwhelmed.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JANUARY 28, 2019
We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other.
SmartBug Media
JANUARY 28, 2019
Great marketing content does more than just attract attention—it attracts a specific audience, compels them to engage with your brand, and ultimately drives sales. But how do you know if the content you created is actually attracting and resonating with the right people? What is the secret formula that makes certain pieces of content more effective than others?
The Daily Egg
JANUARY 28, 2019
Whether you’re interested in gaining more leads, subscriptions, or sales, multivariate testing can give you the major conversion rate boost that you expect. It’s unfortunate that only 22% of digital marketers are satisfied with their conversion rates. The good news is that multivariate testing can change all that. When you consider that your website is […] The post The Basics of Multivariate Testing for a Huge Conversion Boost appeared first on The Daily Egg.
BenchmarkONE
JANUARY 28, 2019
Adobe Creative Cloud is the cornerstone of any creative person’s digital toolkit. It’s powerful, versatile, and the gold standard in professional design software. It’s also extremely confusing for first-timers. If you’ve just purchased your Creative Cloud membership, you may be feeling overwhelmed by the reality of the possibilities. And while Adobe does offer some guidance through their website and within individual apps, it may not be enough for everyone.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JANUARY 28, 2019
Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement -- one that confronts toxic masculinity. Brands that craft controversial advertisements like Gillette’s, however, expect this type of response, at least from some people.
ClickDimensions
JANUARY 28, 2019
Maybe not today, maybe not tomorrow, but one day, chances are very good that your business will have to deal with a social media crisis. With the continued and increasing popularity of social media as a communications channel for brands, there are more opportunities for both the good and the bad. To weather the storm when bad things do happen, consider these tips for handling a social media crisis: 1.
Really B2B
JANUARY 28, 2019
On average, B2B companies take 10 hours to respond to a message [i] , whereas 5 minutes or less is the optimum time to respond to a lead [ii].
Moz
JANUARY 28, 2019
Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Valasys
JANUARY 28, 2019
CNIL, the data protection regulator in France has issued a €50 million fine on Google for failure to comply with its GDPR obligations. This makes it the biggest GDPR fine yet that has been issued by the European regulator and a first for one of the tech giants to be found lacking of compliance to the regulations that came into force in May of 2018. GDPR was brought in as an attempt to rein in the power that giant tech companies held and the threat they posed to our privacy.
Velocity Partners
JANUARY 28, 2019
This is another post in our Content Performance series, in which we look at what B2B businesses need to make their marketing more effective. Choosing the right marketing automation tool is like picking a needle in a needlestack. Spend half a minute staring into the abyss that is Brinker’s Beast and you’ll know what I mean. The amount of MarTech out there is staggering.
Moz
JANUARY 28, 2019
Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline , Chapter One , Chapter Two , Chapter Three , Chapter Four , and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments !
TowerData
JANUARY 28, 2019
A great customer experience starts with the right first impression. And today, customer experience is more important than ever before.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Outbound Engine
JANUARY 28, 2019
All of us at OutboundEngine believe that every business deserves great marketing. We also know not every professional has the time or interest to take on the marketing tasks needed to promote and grow a business. As a result, we’ve put together this free guide to social media. Our 2019 Social Media Guide for business owners will help give you direction as you map out your social media marketing strategy for this year and beyond.
The Brit Agency
JANUARY 28, 2019
It’s widely known that B2B marketers have three main professional challenges – new business development, lead quality and lead generation. Even though the results of the 2015 SalesForce Marketing Study of 2,100 global B2B marketers, seems like a long time ago now, we should note that these three main challenges for B2B marketers, are pretty much the same as today – new business development, lead quality and lead generation.
Aberdeen
JANUARY 28, 2019
Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights.
Convert
JANUARY 28, 2019
The emergence of e-commerce is one of the main talking points today. People are opting internet shopping like never before, while online companies are witnessing their heydays. In fact, the e-commerce business model is proving to be so successful that the trend doesn’t seem to decline anytime soon.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Aberdeen
JANUARY 28, 2019
Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights.
Aberdeen
JANUARY 28, 2019
Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights.
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