Marketing Insider Group

DECEMBER 12, 2018

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing channels including display ads, landing pages, email marketing, […]. The post Why AI is Better Than A/B Testing appeared first on Marketing Insider Group.

Landing Pages 197

Landing Pages Display Search Marketing Google 197

Webbiquity

DECEMBER 12, 2018

Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world. And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Marketing Insider Group

DECEMBER 12, 2018

Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% to a staggering $119 billion this holiday season, a strong digital marketing strategy is essential for all businesses. To prepare […].

Tips 218

Tips Marketing & Strategy Paid Search Agency Order 218

KoMarketing Associates

DECEMBER 12, 2018

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. Ascend2 recently published the results of its “Email-Driven Content Marketing Survey” and discovered that the majority of marketers (35 percent) are already acting on developing an email-driven content marketing strategy.

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Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

DECEMBER 12, 2018

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet. If a writer even introduced the concept of rain or mist or even splash-back from some rapids, there would be hell to pay.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

NuSpark Consulting

DECEMBER 12, 2018

. As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material. Paid marketing content that looks and feels like the “real” thing, i.e. journalistic material, a feature article or a scientific report, is called native advertising because it appears “native” to the channel through which it’s delivered.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing & Strategy 100

Ontraport

DECEMBER 12, 2018

Make these habits part of your everyday campaign leadership and management to increase your chances of a successful campaign. The post Take Charge of Your Marketing Campaigns With These 7 Habits appeared first on The ONTRAPORT Blog.

Campaigns 101

Campaigns Marketing 101

Emplifi

DECEMBER 12, 2018

Want to know which Facebook Pages are the most liked in the U.S.? Look no further. We've put together a complete list of the brands who are making the most out of their social media performance. See who's bringing in the most interactions and learn what it takes to have an engaging social media profile.

Facebook 100

Facebook Social Media Profiling Media 100

Hubspot

DECEMBER 12, 2018

Whether you're an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found companies that use business plans grow 30% faster than those that don't. A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list includ

Examples 99

Examples Work Management Buyer Personas Planning 99

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. Backlash on social media in China saw the luxury fashion brand cancel a planned event as users—including celebrities and influencers—took to social media to criticize their ad campaign featuring a Chinese model struggling to eat Italian food with chopsticks.

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

SmartBug Media

DECEMBER 12, 2018

What tradeshow will your company attend next? If you’re not sure just yet, hang tight: 30 percent of organizations plan to increase their tradeshow budgets when compared to 2017. Your time will come. And if you know where you’re headed, you shouldn’t just wait patiently for travel plans to hit your desk. Rather, you should use your downtime to strategically ready yourself—and the team—for your next tradeshow experience.

Network Marketing 83

Network Marketing Planning Paid Search Agency Marketing Automation Services 83

SEMrush

DECEMBER 12, 2018

The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh. We haven’t seen any dramatic updates or game-changing additions to Google over the past few weeks, but there are still changes you should be aware of, so keep reading.

Google 79

Google SERP Ads 79

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Bannersnack

DECEMBER 12, 2018

With the Holiday season just around the corner, you might be looking for a way to speed up your banner design process, so you can launch your campaigns faster and sell more. But with a busier schedule, how will you be able to cover all the extra work with your existing team? Don’t worry, as […].

Banners 76

Banners Design Campaigns Process 76

BenchmarkONE

DECEMBER 12, 2018

With the end of the year snowing down upon us, you may have already hit the “Go” button on your holiday marketing emails. It’s easy to extend your well-wishes and cheer during the holiday season, but wouldn’t it be nice to stay in touch all year? (Your grandma certainly thinks so.). We understand: it’s hard to keep your email marketing momentum going when there are so many other things to do.

Rules 76

Rules Top of Funnel Tagging Cross-Selling 76

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re finally ‘cool!’. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc. According to the report, “Based on this primary research data, the Cool Vendors selected for this document are examples of unique implementations of AI to develop pr

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75

Televerde

DECEMBER 12, 2018

Holidays are a difficult time of year for incarcerated women. Whether we’re at the Rockville prison in Indiana or at the Perryville facilities in Arizona, we miss our families and all the festive holiday gatherings and traditions we grew up with. At the same time, we can’t help but think of those who are in similar or even worse situations: our armed forces, children who are waiting to be adopted, the homeless and the hungry.

Paper 72

Paper Distribution Communities Lead Generation 72

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re finally ‘cool!’. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc. According to the report, “Based on this primary research data, the Cool Vendors selected for this document are examples of unique implementations of AI to develop pr

Marketing AI 72

Marketing AI Vendors Gartner Opinions 72

Hubspot

DECEMBER 12, 2018

Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. In 2016, YouTube published a research paper that provides a high-level overview of their recommendation system’s architecture, and they also launched a

Youtube 78

Youtube User-Generated Content Click Rate Paper 78

Valasys

DECEMBER 12, 2018

Are you 100% sure that you are engaging with the right audience, at the right time, through the right channel and with the right messaging? If you are, then congratulations you have a successful demand generation strategy but if not you probably face a few problems. Huge and complex amounts of data sets get filtered using arbitrary criteria The patterns and connections that marketers define may be superficial Any approach that gets chosen as a marketing strategy cannot be accurately confirmed of

Marketing AI 70

Marketing AI Lead Generation Generation Leads 70

Bannersnack

DECEMBER 12, 2018

Music artists face many challenges, but they benefit greatly from today’s media advancements. For example, a few decades ago, singers didn’t have the internet to advertise their records and tours. Today, music marketing uses a mix of offline and online channels to promote tours, sell tickets and albums. Music stars must work closely with their […].

Banner Ads 69

Banner Ads Banners Ads Internet Marketing 69

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

SendinBlue

DECEMBER 12, 2018

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a contact to a […]. The post Marketing Automation Guide: Definition, Benefits, and Examples appeared first on SendinBlue Blog.

Marketing Automation Services 68

Marketing Automation Services Marketing Automation Automation Examples 68

Magisto

DECEMBER 12, 2018

Prospective students today are spoiled for choice when it comes to picking a university and program. This is only intensified for those who are considering the possibility of studying abroad. Not only do they need to choose a university and program, but they also must decide which country they want to study in. For many students, where and what they will study is the first really big decision that they have ever made – and they really want to make the right one.

Studies 67

Studies Video Marketing FAQ Content 67

Parse.ly

DECEMBER 12, 2018

When Recode suspected that hurricanes receive disproportionately more media coverage than wildfires , despite both having a comparable human impact, data showed their suspicion was correct: three times more articles had been written about hurricanes than wildfires. While media coverage was disproportionate, there are similarities in how people found the information.

Correlation 64

Correlation Traffic Case Studies Press 64

SendGrid

DECEMBER 12, 2018

We ask a lot of our customers, so it's important to give thanks for their support. Here are 3 thank you email campaign ideas to send your customers throughout the year. The post 3 Ideas for Thank You Email Campaigns appeared first on SendGrid.

Email Campaigns 62

Email Campaigns Campaigns Paid Search Agency Practices 62

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. Complete, accurate data drives ABM & sales results. Pramata wanted to complement their inbound with an account-based marketing (ABM) and sales approach, but because they didn’t have complete, accurate contact data for their target accounts, their Sales team was wasting valuable selling time on research and dead-ends.

Case Study 59

Case Study Case Studies Account Based Marketing ABM 59

Convert

DECEMBER 12, 2018

Consent & Cookies: How Will GDPR and the ePrivacy Regulation Impact Websites? If you want to personalize your website’s content based on your site visitors’ data, you must understand two laws very well: 1) the GDPR and 2) the ePrivacy Regulation. These laws govern consent and cookies: The GDPR tells you how you need to.

Marketing Websites 59

Marketing Websites Personalization Content 59

Launch Marketing

DECEMBER 12, 2018

Launching a new product or service is no easy feat. Arming yourself with an integrated marketing plan is essential for delivering a successful and impactful launch. Without a well-thought-out plan, important but easy-to-miss details can slip through the cracks and leave you scrambling as launch day approaches. An integrated marketing plan for your new product or service should combine research, marketing and messaging strategies to ensure that every aspect of promoting your launch is executed in

Planning 64

Planning Marketing Plans Product Service 64