Onalytica B2B
JULY 8, 2015
Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals.
Writing on the Web
JULY 8, 2015
When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.
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Marketing Insider Group
JULY 8, 2015
If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother and inundate them with unwelcome emails – and an unworthy candidate to help them solve their business challenges.
Biznology
JULY 8, 2015
This is my third blog post covering the topic of Digital Transformation. Read the first and second ones too. At this point, almost every large organization has some kind of a Digital Transformation program in place. It’s trendy, it’s sexy, and it’s what everybody else seems to be doing. It’s also a shortcut to get support and funding for those old aspirational projects that were filed in the “some day” folder: just call it “digital” something.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
JULY 8, 2015
Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning. Planning rollout and training strategies, building systems integrations, updating websites, planning and developing content, cleaning data—these can all be critical tasks in the
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
JULY 8, 2015
You’ve assessed your current referral strategy. You’ve researched your target audience. Now it’s time to build out your referral marketing strategy. Sound daunting? It doesn’t have to be, as long as you follow a series of logical and methodical steps. Find the Overlap. The first step is to consider where you are now and where you’d like to go.
SugarCRM
JULY 8, 2015
The post The Top 3 Lies Used to Sell Marketing Solutions appeared first on Salesfusion.
KEO Marketing
JULY 8, 2015
We’re thrilled to announce that KEO Marketing was recently honored with several prestigious industry awards. At the 13th Annual American Business Awards , the organization announced its Gold, Silver and Bronze Stevie® Award winners. The ABA Awards honor an all-inclusive spectrum of American business people and organizations, ranging from tech start-ups to non-profits to government agencies.
Hubspot
JULY 8, 2015
It’s the self-help topic du jour: achieving “work/life" balance. Tips for reaching this coveted state-of-being range from the physical (like exercising and unplugging from technology) to the psychological (like meditating and mentally “disconnecting” from work) to the sociological (like meticulously scheduling all of your outside-of-work interactions/activities with friends and family).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The ROI Guy
JULY 8, 2015
Over the past 3 months, many of you loved the ongoing battle between several of the research firms and their debate over the future of B2B sales. And marketing Here’s our most popular Value Marketing and Selling articles for this past quarter: Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit [link] SiriusDecisions and the “No Decision” Challenge [link] What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?
Hubspot
JULY 8, 2015
The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know. and how this information impacts your bottom line. 15 Stats Every Digital Publisher Needs to Know from.
Vidyard
JULY 8, 2015
You can lead a viewer to a video but you can’t make them become a lead…or can you? You’ve probably heard that video view counts don’t matter. They don’t tell you who’s really interested in your company and product. So how do you make a video that helps you generate actual leads? For one, don’t make the mistake of thinking that video marketing is only useful for increasing brand awareness.
Hubspot
JULY 8, 2015
We all know that optimizing your website -- both for searchers and search engines -- can do wonders for your organic traffic and lead generation efforts. The tricky part, of course, is figuring out how to actually optimize your website's pages. After all, reading about SEO best practices in blog posts and ebooks will only help you up to a certain point.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
JULY 8, 2015
Happy SCUD Day! “SCUD” stands for Savor the Comic, Unplug the Drama , and encourages us to relish in the funnier side of life rather than giving into drama and stress. If you didn’t know about SCUD day, you are not alone! There’s pretty much a reason to celebrate each calendar day – many of which we might not know about. However, holidays don’t have to be as well-known as New Years to be relatable.
Brandfolder
JULY 8, 2015
Welcome to our marketing blog! We’ve been busy growth-hacking with an authentic piece of snackable content. Wait, *what?* You’ve probably encountered dozens of sentences exactly like this, and had the.
Influitive
JULY 8, 2015
Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt , founder of Dell KACE and partner at Toba Capital , has proven that differentiating your brand can pay off big time in the B2B world. Watch Rob’s Advocamp presentation to learn his top four tips for turning customers into rabid fans—no matter how straight-laced your industry is.
B2B Marketing Traction
JULY 8, 2015
There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. A colleague recently emailed me a question about how to get results from social media. I thought sharing the question and my answer would help other professional service providers and business owners understand how to get results, namely more followers, comments and engagement, on your social media platforms.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crimson Marketing
JULY 8, 2015
Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. What you do with it, in turn, is quite often only as useful to the fulfillment of marketing objectives as the extent that you do it in real time.
Content Standard
JULY 8, 2015
After the Supreme Court legalized same sex marriage, brands flocked to digital channels to show their support. The huge response revealed two content marketing trends: Consumers want and expect brands to take a stand on social issues, and brands can no longer afford to shy away from controversial topics. Cause Marketing: Brands in Action. A striking number of heavyweight brands clamored to celebrate marriage equality on social media.
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