Marketing Insider Group

DECEMBER 31, 2014

'By NewsCred Contributor, Lauren Mangiaforte . According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag # infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually?

Content Marketing 203

Content Marketing Best Practices Content Storytelling 203

Writing on the Web

DECEMBER 31, 2014

'What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions. But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 191

Business Blogging Business Best Practices Traffic 191

Biznology

DECEMBER 31, 2014

'Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 174

Marketing Automation Services Lead Ranking Tools B to B 174

Convince & Convert

DECEMBER 31, 2014

'Get all JayToday episodes at [link]. (watch video to see me in a Santa hat, and an actual brisket I made). Everything around us conspires to make us think and act fast, but maybe the best things actually require you to take it slow. Merry Christmas and Happy Holidays to everybody out there who watches and reads Jay Today. Thanks for making the Jay Today show a big success.

Act-On 132

Act-On Conversion Rate Social Media Video Marketing 132

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

EMagine B2B Blog

DECEMBER 31, 2014

'Now that the fun and merriment of Christmas is over, the Digital Marketing team at eMagine has set its sights on the New Year. We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. Each post in this series will include the author’s own individual New Year’s resolution.

Marketing Analytics Tools 64

Marketing Analytics Tools Adwords Analytics Google 64

Hinge Marketing

DECEMBER 31, 2014

'Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients. The research also showed what tools experts use to generate leads and increase their visibility in the marketplace. This Slideshare presentation discusses the top 10 marketing tools Visible Experts use to drive inbound leads and expand visibility, and which tools have the highest return.

Tools 58

Tools Effectiveness Linkedin Twitter 58

KEO Marketing

DECEMBER 31, 2014

'In the traditional view of a company’s internal hierarchy and the income-generating contributions each department provided, the marketing team usually didn’t fare so well. To paraphrase an old saying, marketers got no respect. The common perception (and misconception) was often that marketers were busy spending money, as opposed to making it. Of course, we marketers always knew the reality that we were in fact responsible for helping our businesses make quite a bit of money.

Planning 52

Planning Paid Search Agency Marketing & Strategy Marketing Plans 52

i-Scoop

DECEMBER 31, 2014

'The end of a year and – amazing coincidence – the beginning of a new year for many is a time to look back and feel a mix of joy, regrets, pain, gratitude and much more in a highly individual way. It’s also a time to look forward and think about the future, the unknown, […].

Digital Transformation 40

Digital Transformation Forrester Service Content Marketing 40

Content Standard

DECEMBER 31, 2014

For better or for worse, online consumers value authentic content, even when they aren’t entirely sure they trust that content. That’s where online reviews and ratings can make (or break) your firm. According to a recent YouGov report , 87 percent of Americans value online star ratings, and 90 percent value written reviews — even though the same number of consumers doubt their authenticity.

Video Marketing 40

Video Marketing Advertising Agencies Emarketing Content 40

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

DECEMBER 31, 2014

'I never used to make New Year''s resolutions. They seemed like a forced, trite way to make a change in my life. If I really wanted to change, why would I wait around for January First? I figured I''d be better off just making sporadic changes throughout the year. Well, that strategy hasn''t always served me well. Waiting until I "felt ready" to change often enabled me to push aside goals that were important to me but not time-sensitive goals -- like learning photography with a new camera I was

Mobile Marketing 61

Mobile Marketing Planning Paid Search Agency Resources 61