KoMarketing Associates

APRIL 16, 2019

Social Media 166

Social Media Media B2B Content 166

Marketing Insider Group

APRIL 16, 2019

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update.

Advertising Agencies 236

Advertising Agencies Copywriting Content Paid Search Agency 236

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires g

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Zoominfo

APRIL 16, 2019

Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention? This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

APRIL 16, 2019

Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market […].

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Leads 191

Webbiquity

APRIL 16, 2019

When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail. But one Minneapolis entrepreneur did, and he’s building a rapidly growing business with his vision. Though direct mail has been around since the days of the Sears catalog and the Pony Express , it remains a popular and profitable marketing channel for many types of businesses.

Enterprise Management 143

Enterprise Management Marketing Automation Services Work Management Marketing Management 143

DiscoverOrg

APRIL 16, 2019

What is corporate hierarchy? It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. As with any battle, the key to winning is knowing the terrain on which the battle is taking place. Nowhere is this more critical than in enterprise sales, where understanding an organization’s corporate hierarchy can illuminate the battlefield.

B2B Sales 120

B2B Sales B2B Television marketing Sales Cycle 120

Kapost

APRIL 16, 2019

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog.

Promotion 128

Promotion Content Course Research 128

Biznology

APRIL 16, 2019

It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation. It seems some marketers have their head in the sand that it will never be an issue, others have their “paranoid” dial turned up to 13. People who have been giving away their data for free are tired of being abused.

Privacy 106

Privacy Facebook Trust Marketing Marketing 106

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Content Marketing Institute

APRIL 16, 2019

Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help. Continue reading → The post Make Your Blog More Attractive With These 12 Visuals appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Best Practices Content Paid Search Agency 111

SEMrush

APRIL 16, 2019

Welcome to Weekly Wisdom by SEMrush. In this episode, we will see how to optimize your Instagram profile and also how to create a nice feed, even if you don‘t have a lot of resources. See tips for optimizing your Instagram bio and your feed to grab customers.

Tips 106

Tips Practices Ideal Customer Profiles Profiling 106

Buffer

APRIL 16, 2019

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time.

Product 101

Product Social Media Twitter Studies 101

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Social Media

Markempa

APRIL 16, 2019

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel.

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

Hubspot

APRIL 16, 2019

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform.

Demographics 97

Demographics Youtube Buyer Personas Internet Marketing 97

Kapost

APRIL 16, 2019

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Promotion 91

Promotion Content Course Research 91

Outreach

APRIL 16, 2019

Today, I am very excited to share that Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation. That’s right: Outreach is officially a “ unicorn ” and the only one in the rapidly growing sales engagement space. Today is a momentous day not only for our founders, partners, investors, employees, and family, but for our customers—the more than 3,300 businesses that trust us to help fuel their growth.

Outreach 92

Outreach Leads Lead Marketing Qualified Leads 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

BenchmarkONE

APRIL 16, 2019

Retargeting, or remarketing, is super powerful. It can convert a lost-forever prospect to a repeat customer. If you want to up your agency’s retargeting game, you don’t have to go it alone. There are a number of tools available that are designed specifically to help campaign managers and business owners get the most conversions out of their retargeted ads.

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

Engagio

APRIL 16, 2019

Just like in sports, your goal as a business leader is to put together an all-star roster. In the age of Moneyball where deep analysis of skills, traits, and talents are assessed, hiring key players and building an unstoppable team has become a science. But what does it take to build an ABM all-star team? As B2B marketing evolves, we continue to learn more and more about the roles and responsibilities of the players on your team.

Account Based Marketing 82

Account Based Marketing ABM Enterprise Management Ad Building 82

Atomic Reach

APRIL 16, 2019

What was the last thing you learned? According to one of our most successful content marketing influencers , Jesper Laursen, being obsessive about learning, testing and trying new stuff out is the key to not only a successful content marketing strategy , but a successful career. With a background in journalism and content marketing, Jesper Laursen understands how to blend the two worlds to achieve success.

Budget Programs 84

Budget Programs Advertising Agencies Brand Identity Branding 84

Pearl Digital Marketing

APRIL 16, 2019

Designing and developing a website is the easy part. the hard part (and the most neglected part) is getting your website to rank highly in search engines so that it can attract organic traffic to your business. This organic traffic will then get to see your beautifully designed website and hopefully convert into a lead or customer. This list will show you how to improve SEO; from on-page to off-page and everything in between.

Lead Scoring 75

Lead Scoring Lead Ranking SEO Tips 75

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Bannersnack

APRIL 16, 2019

We know that resizing visuals or animations is among the most time-consuming tasks. When it comes to creating a set of visuals for launching a new campaign, you usually work on the same concept that gets adapted to every network specific requests. We wanted to change how people create banner ads and find an easier […].

Banner Ads 75

Banner Ads Features Design Banners 75

Hubspot

APRIL 16, 2019

In case you didn’t know, email usage is at an all-time high. More than 3.7 billion people use email worldwide. With email usage so high, it's no wonder you likely constantly receive marketing emails from businesses. Email marketing works -- even in the B2B space. In fact, 86% of B2B marketers rely on email marketing campaigns to promote new business, which begs the question -- are you using email marketing effectively for your business?

Marketing Automation Services 78

Marketing Automation Services Enterprise Management Work Management Email Marketing 78

The Lead Agency

APRIL 16, 2019

The insurance industry is constantly changing. Businesses in the industry have to navigate a range of advances in technology and changing consumer behaviours to stay relevant. Insuretechs, the Internet of Things and advancements in mobile have disrupted the insurance landscape. Not to mention the more stringent compliance requirements and consumers’ raised expectations for individualised insurance programs.

Paid Search Agency 67

Paid Search Agency Work Management Marketing Analytics Tools Advertising Agencies 67

Leading Results Rambings

APRIL 16, 2019

The rise in voice search capabilities, chatbots, and changes in search behavior have left marketers and sales reps questioning how useful a traditional form and landing page are anymore. Here are a few things to consider about chatbots and conversational marketing: research says that in 2020, 85% of all customer interactions will be handled through chatbots, without a human, and 56% of people would rather message customer service reps than call them.

Landing Pages 69

Landing Pages Paid Search Agency Interactive Marketing Search Marketing 69

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SendGrid

APRIL 16, 2019

Although email drip and email automation campaigns share a lot of similarities, the two are NOT synonymous. Test your knowledge by taking our quiz! The post Test Yourself: Email Drip vs. Email Automation Campaigns appeared first on SendGrid.

Automation 68

Automation Campaigns Email Marketing Marketing 68

Oktopost

APRIL 16, 2019

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. In 2017, Instagram reported that time spent on watching videos has increased by more than 80% while the number of videos created per day has quadrupled from the year before.

Video Marketing 60

Video Marketing Knowledge Base Privacy Facebook 60

SmartBug Media

APRIL 16, 2019

PANTONE 16-1546. If you were to just read that label alone, it sounds like something from a sci-fi movie or a working title for the next installment of Star Wars. In reality, it’s actually the new color of the year from Pantone. Let’s refer to its everyday name, “Living Coral.”. For the last 20 years, Pantone has been celebrating a specific color from their wide array of colors and color profiles (you can see a brief timeline here beginning in 2007).

Stats 61

Stats Opinions Design Profiling 61