PureB2B

JANUARY 7, 2019

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online communities regarding the credibility and legitimacy of your business.

Conversion 102

Conversion Ideal Customer Profiles Word of Mouth Top of Funnel 102

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Would You Change Your Marketing Team KPIs If You Could? Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. In 2018 we began to evaluate our own buyers as part of an internal marketing exercise. As we interviewed our buyers, we realized that more and more of the prospects reaching out to us (and partnering with us) were not marketers.

CMO 164

CMO Demand Generation Business Correlation 164

Marketing Insider Group

JANUARY 7, 2019

It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. Brands from different industries and backgrounds are now entering the world of modern marketing, and we welcome them […]. The post The Ultimate List of Content Marketing Examples appeared first on Marketing Insider Group.

Examples 279

Examples Content Marketing Content Marketing 279

Adobe Experience Cloud Blog

JANUARY 7, 2019

Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because it’s always been that way. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Figuring how marketing can achieve the greatest impact and how to demonstrate it, was top-of-mind at Marketing Nation Engage in London.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JANUARY 7, 2019

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year. As we near the end of […]. The post How Will AI Change the Face of Digital Marketing in 2019?

Marketing & Strategy 273

Marketing & Strategy Interactive Marketing Marketing Marketing Strategy 273

Spiralytics

JANUARY 7, 2019

In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of Globe. Fast forward almost two years after, our collaboration marked an unprecedented achievement in Globe’s history: a 100.26% growth in the websites’ monthly organic traffic.

Case Study 110

Case Study Case Studies Traffic Organization 110

Brandwatch Marketing

JANUARY 7, 2019

Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps. With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Content Marketing Institute

JANUARY 7, 2019

? ?. You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier.

Traffic 100

Traffic Lead Scoring Lead Ranking Optimization 100

Convert

JANUARY 7, 2019

The soaring use of ad blockers, DVRs, and a decline in TV viewership has seriously rattled traditional marketing. Content marketing, in particular, has seen a shift in the past few years due to these marketing evolutions, and as a result, will need extra attention in an ever-changing and noisy world. Content promotion is evolving partly.

Promotion 96

Promotion Practices Best Practices Content 96

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. In past years, month to month would often show fluctuations in traffic sources that billions of online readers used to find articles or videos on media and content sites. But for the past three months, we’ve seen almost no change to the top ten traffic sources to articles.

Traffic 94

Traffic Trends Aggregators Domain 94

Hubspot

JANUARY 7, 2019

In this rapidly changing sales environment, there is often a stark disconnect between what management sees or does and what reps want or need. While sales productivity is a key revenue driver, higher activity volume doesn't always mean that key metrics like close rate or average selling price goes up. 49% of organizations have zero or limited means of measuring sales productivity.

Template 89

Template Work Management Training CRM 89

Engagio

JANUARY 7, 2019

Organizations with visions are trailblazers. They succeed where others fail. By working towards the prospects of a different future, they are, in turn, creating the future. Having vision and foresight is a crucial component to succeeding as a business. For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

SendGrid

JANUARY 7, 2019

Plan your email marketing campaigns with the 2019 Email Planning Calendar as your resource for creative ideas, planning reminders, and email upkeep tips. The post Introducing Our 2019 Email Planning Calendar appeared first on SendGrid.

Planning 80

Planning Email Marketing Creativity Tips 80

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Leadspace

JANUARY 7, 2019

What’s the one thing marketers all want — whether they’re in B2B or B2C; whether they’re selling shampoo or cloud communication software? What can the laws of physics teach us about Marketing? And is Marketing an art, a science, or both at once? Or, is it actually a lot like counterterrorism? How can marketers use Artificial Intelligence to do away with the tedious aspects of their work, like data management?

Startups 75

Startups Skype B2B Marketing Work Management 75

Ontraport

JANUARY 7, 2019

Build marketing campaigns like never before with these eight game-changing ONTRAPORT 5 features. The post 8 Reasons a Visual Campaign Builder Will Improve Your Business appeared first on The ONTRAPORT Blog.

Campaigns 76

Campaigns Business Features Ad Building 76

Fusion Marketing Partners

JANUARY 7, 2019

What would you think of a front line manufacturing manager failing to address problems that consistently cost millions of dollars […].

Cost 75

Cost 75

PureB2B

JANUARY 7, 2019

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online communities regarding the credibility and legitimacy of your business.

Conversion 62

Conversion Ideal Customer Profiles Word of Mouth Lead Ranking 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

BenchmarkONE

JANUARY 7, 2019

When you’re passionate about your business, it’s hard not to talk about it, right? Chances are, you’re thrilled to be able to do what you do best — and what you love — each and every day. You get the flexibility of calling the shots, the privilege of working with a small team, and the connection with your origin story. And all of these benefits give you a huge advantage in terms of creating quality content.

Content 73

Content Ideal Customer Profiles Transparency FAQ 73

SmartBug Media

JANUARY 7, 2019

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. Although moving from one platform to the another may seem fairly straightforward, there are many potential items to think through, especially if you are redesigning the site rather than having a developer merely copy the existing design and functionality.

Hubspot 71

Hubspot CMS Development Marketing Websites Marketing Automation Services 71

nDash

JANUARY 7, 2019

We’ve been incredibly busy this past year. Not only with improving the user experience and visual layout, but also with creating new features that help both your in-house and freelance writing team manage and create the best possible content. Here’s everything that has happened in 2018. nDash for Internal Teams. When we launched our content creation platform in 2016, we did so with the slogan of “Build Your Content Community.

Work Management 64

Work Management RSS Hubspot Deliverability 64

chiefmartech

JANUARY 7, 2019

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. For instance, you can download the whole database of marketing technology vendors for free. Or download all of the marketing stacks from the Stackies for free. Or download the most comprehensive global report of martech salaries and job responsibilities for free.

Advertising Benchmark 63

Advertising Benchmark Work Management Marketing Management Aggregators 63

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

JANUARY 7, 2019

Believe it or not, chatbots have been around for a long time. However, in the last several years the use of chatbots has grown substantially. Chatbots are quickly becoming a must-have marketing channel. The majority of well-developed chatbots were designed to provide timely customer service to website visitors by answering users’ basic questions. In many cases, chatbots were able to generate quick leads.

User-Generated Content 61

User-Generated Content Transparency Buyer Personas Interactive Marketing 61

Heinz Marketing

JANUARY 7, 2019

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to do so with awesome content going forward.

Sales Management 60

Sales Management Top of Funnel Allocation Budget Programs 60

SendGrid

JANUARY 7, 2019

See some great examples of Black Friday and Cyber Monday emails that we received for the biggest shopping days of the year! The post Black Friday and Cyber Monday Email Examples and Insights appeared first on SendGrid.

Examples 58

Examples Email Marketing Marketing 58

LeadSquared

JANUARY 7, 2019

As a digital marketer, you most likely have multiple campaigns running at the same time. Keeping a tab on all the traffic, lead and conversion sources can be difficult. You want to know which source, medium or pages are getting the leads and which ones are eating up your marketing budget, which ones to optimize and those to be completely shut down? Which as far as digital marketing goes, is the biggest parameter for measuring lead generation success.

Landing Pages 52

Landing Pages Advertising Mediums Traffic Keywords 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Televerde

JANUARY 7, 2019

I wrote about Televerde in 2017 as a customer. My company then had been looking for a partner that would help us deliver a best-in-class experience to our customers and prospects across all channels. Televerde came recommended to us. While they impressed me with their remarkable business results and customer list, I was also deeply inspired by their business model.

Lead Ranking 56

Lead Ranking Paid Search Agency Demand Generation Agencies Companies 56

ERDM

JANUARY 7, 2019

Article by Ernan Roman Featured on CustomerThink.com. A colleague recently ran into a very frustrating customer experience. This situation raises the question— why are so many companies placing the burden for good CX on the customer? After several unsuccessful attempts to pair a new smart home device with a product’s app, my colleague contacted customer service.

Tips 53

Tips Terms and Conditions High Quality Lead Purchase 53

Brandwatch Marketing

JANUARY 7, 2019

Analyzing why women are less likely to talk about finances online.

Service 72

Service Personalization 72