Wed.Mar 14, 2012

Trending Sources

Straight Talk on Social Media Gurus

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. I love experts. These folks have invested their own time and money learning something so I don’t have to. I tip my hat to them. I never disparage someone for working hard and taking risks. My problem is with you. Specifically, I think you are learning the wrong lessons from social media luminaries. Different Times – Different Strategies.

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links. That high-level analysis is misleading, however. Consider just one category of searches: students conducting research projects. pages with a conversion form and limited content).

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Selling the C-Level: 7 Content Marketing Myths Debunked

Junta 42

During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Altimeter said: They must understand that content marketing is not free. So…let’s debunk them. Yikes!

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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4 Surprisingly Easy Ways to Generate Awesome B2B Content

Marketri

Committing to blogging and the process of content marketing is often a big hurdle for our clients. They see the benefits of blogging but it takes some time to achieve buy-in. While beginning a new content marketing campaign may a big step for B2B companies and may pose a challenge in getting firm wide buy-in, it is certainly worthwhile and exciting to move in a new direction. What was the takeaway?

How to Use Google+ for Business

Biznology

Image via Wikipedia. Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start? Set up your G+ Brand Page to best promote your brand and attract customers.

Business Blogs and the Parisbas Tennis Open

Writing on the Web

Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells, California. Persistence and control is the name of the game.

Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th

Fearless Competitor

The B2B demand generation expert, Jeff Ogden of Find New Customers , a national speaker for the Business Marketing Association , has been invited to deliver the keynote speech on Social Media for Busines s at BMA-NJ’s Social Media Symposium. Please come and hear me present on blogging, social media and ways to “move the needle” in business. 12:00 pm to 1:00 pm – Keynote and Lunch.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Stupid Things Smart Marketers Do

Sazbean

Ok, fellow marketers. You may think you’re extremely smart (and many of you are), but even you are not immune to stupidity. There are simple things that many smart marketers do that make me grind my teeth on a daily basis. Some of these things are specific to a channel, but some are just general tips for interactive marketing. Here’s my list of stupid things smart marketers do: 1. Blindly execute social media. Many marketers make the mistake of underestimating the power of social media when used correctly. Don’t create a page if you don’t have anything to say. That flag says you’re spamming me.

Spam 30

Why Every Business Executive Needs to Create an About.Me Profile

Fearless Competitor

If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of Jeff Ogden of Find New Customers. Over 40 recommendations there!). But there’s one big problem with Linkedin – it’s really wordy. And it is not visually compelling. Your Facebook profile?

The Sales Association Launches SalesProCentral

Aggregage

The Sales Association has unveiled SalesProCentral generously sponsored by Leads360. The Sales Association is the premier professional society dedicated to sales and business development professionals. They are happy to launch SalesProCentral as an industry resource for their members and for non-members alike. B2B Response Databases: Which is Best? B2B Sales? They Could Be Called B2P Sales!

Plantronics UC Toolkit, Wireless Voice Office Assessment Tool

The ROI Guy

Plantronics, the leading makers of audio communication solutions such as corded and wireless Bluetooth and DECT headsets was fielding many inquiries from customers who needed help configuring the best wireless headset solutions to support enterprise Unified Communication (UC) installations. Recommend the wrong audio headset, and user satisfaction and UC adoption would be subpar.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Does Your Website Have Too Much Social Media Scenery?

WindMill Networking

If you haven’t noticed this website underwent a facelift sometime ago. Like most others who blog or work in social media, putting a default “Follow Me!” widget with our social media icons or even Facebook and Twitter widgets showing our latest tweets or posts is a common practice. Let’s take a step back now. Now that they have finally found our website, why are we leading them away? I think not.

4 Content Marketing Lessons from the Kony 2012 Campaign

Modern B2B Marketing

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” ” The 30-minute, slickly produced video narrated by Jason Russell explains the atrocities of Joseph Kony, leader of the Lord’s Resistance Army in Africa, who many consider to be the most brutal criminal in the entire world. Story telling matters.

How to Run a Twitter Campaign the Right Way (#JayZSyncShow)

Hubspot

You've probably heard about SXSW, currently in full swing in Austin, TX. But did you hear about Jay-Z's South by Southwest Amex Sync Show? It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel.

The Anatomy of a Successful Facebook Post

SnapApp

A successful Facebook post for your business shares a lot with successful personal posts -- only more appropriate for "general audiences" and more focused on a specific result. While instincts honed from a lifetime of interacting with people can help guide you to Facebook success, you should also incorporate a handful of key characteristics shared by the most effective business posts.? Timing.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

You & Your Data

Manhattan Marketing Maven

You've probably been hearing a lot about Big Data; huge databases accumulated by companies. The challenge is to make sense of that data in ways that personalize the experience for consumers and sell more stuff.    The other faster moving data trend is collecting different sets of data, linking them and automating them to serve specific purposes. A huge number of start-ups are based on this premise.   Imagine a travel company that uses your Facebook info (posts, photos, apps, games) to figure out what kind of traveler you are. At the moment this might seem, far-fetched.

GPS 6

How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content.

Are You Forgetting to Ask These Questions?

Jill Konrath's Fresh Sales Strategies Blog

Tibor Shanto , CEO of Renbor Sales Solutions and co-author of SHifT (a book on trigger events), shares how his own expertise actually hurt his sales success. It's hard to believe that you can be too smart in this business, but as you'll soon discover, it can happen. When I first started out in sales, like many, I was more ego-driven than knowledge or experience based. I blamed it on "stupid client."

INFOGRAPHIC: SEO Automation

Client Bridge

From SEO for Salesforce, here's an infographic guide to automating the search engine optimization process. View Original Article

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Never Forget to Ask Follow-Up Questions

Jill Konrath's Fresh Sales Strategies Blog

Today Tibor Shanto , CEO of Renbor Sales Solutions and co-author of SHifT (a book on trigger events), shares how his own expertise actually hurt his sales success. It's hard to believe that you can be too smart in this business, but as you'll soon discover, it can happen. When I first started out in sales, like many, I was more ego-driven than knowledge or experience based. Of course I didn't.