Mon.Apr 20, 2015

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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

'I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And this drives a deeper wedge in the goal of marketing and sales alignment.

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The business of data

Biznology

'Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Yet things are changing so rapidly, I am not quite certain that all would answer correctly. A related question has to do with where one’s profits come from. McDonalds, for example, does not make much money from hamburgers.

Business 150
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How Big Brands Get Permission to Use UGC

Convince & Convert

'Tweetable Moments We do so much talking. I don’t think listening is as big of a piece anymore, but it’s so important. jwsteiert Tweet This. Creating a Better Customer Experience. Jon Steiert knows a lot about cats and dogs. As he should, since he works at Pet360 , a site that strives to be the all-encompassing location where pet owners can take care of any and all of their pets’ needs.

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Surviving on Swag Alone at the Marketing Nation Summit

Adobe Experience Cloud Blog

'Author: Sesame Mish Lip balm, and buttons, and pens, oh my! (Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception. Without even stepping foot into the Expo Hall, I was readily equipped with a sleek one-shoulder backpack upon registration.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Visible Expert? Interview with Alan Fine

Hinge Marketing

'At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Alan Fine, a Visible Expert for captive insurance.

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3 Inspirational Take-Aways from Marketo Summit 2015

SnapApp

As I’m writing this post, in my red-eye flight haze, all I can do is smile. The 2015 Marketo Summit , with the theme “Inspiration in the Nation,” really did inspire! An action-packed three-day agenda with 6,000+ marketers converging in San Francisco can do wonders for a marketer. Why? Because whether you’re B2B, B2C, B2B2C, Agency, or something else, we all have the same mission: engaging our audience with our message.

Marketo 48
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Learn why homegrown CMS solutions are a false economy in this IDC webinar

E-Spirit

According to research firm IDC, there is “no debating” the merits of moving to a modern Web content management solution to create compelling digital experiences for customers. A key reason for this is that customer experience management should be a core competency for any organization that hopes to engage its customers via the growing array of digital channels including the Web, social networks, mobile devices, email, and more.

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New Study Finds B2Bs Struggle with Content Technology and Marketing

Content Standard

For many of us today, there exists a bittersweet relationship between technology and marketing. On the one hand, it’s never been easier to create material, reach out to an audience, and collect data; on the other, once this convenience is in place, new expectations are added to the marketer’s constantly mounting list of responsibilities.

Studies 40
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4 Steps to Lead Nurturing: Walking the buying path with your customers

markempa

'Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s about progression. That said, I’ve seen companies spend most of their budget getting people to raise their hands but not putting enough toward progression.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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4 Marketing Lessons From the Creator Movement

Convince & Convert

'If you haven’t noticed, the creators movement is in full swing, with new developments from YouTube , Snapchat , Vessel , and more. With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off.

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Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies

Hubspot

If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place. Ready to nerd out and get inspired all at the same time? I sure am. You might be familiar with the concept of content style guides , which align members of a company on all the grammar and punctuation rules they should follow.

Design 60
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Everything but the Kitchen Sink: How Outfitting Your Home Is an Exercise in Personal Branding

Content Standard

Never in my wildest dreams did I imagine I’d be googling toilets: Double Cyclones, Champions, single flush, dual flush, elongated, round, one piece, two piece—language fit for Dr. Seuss. So how did I get here by researching water efficiency and ADA compliance? I’m a rookie homeowner learning the gap between feasible and fantasy, and I’m not used to making so many decisions at once.

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How Often Should You Post on Facebook? [New Benchmark Data]

Hubspot

How often should you post to your business' Facebook Page? "It depends." Hmph. Not the definitive answer most people want. Truth is, this response isn't wrong, as frustrating as it is. It does depend -- on your followers' age range, interests, Facebook habits, and so on. But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 Ways to Reach Customers Who Don’t Know They Need You

Hubspot

Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience, and thus making more money. But every business has a few “unreachables.

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How to Change Your Body Language to Be More Successful [Infographic]

Hubspot

Body language: It's one of the most subtle, yet important things to master at work. If you're not in tune with what your posture, facial expression, and other nonverbal cues are telling others, you could be setting yourself up for failure. For example, let's say that you're in an important meeting and want to show your boss that you're a leader on the team.

Tips 59
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Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?

Hubspot

Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right? And boy are they lazy! These “pot smokers" live in their moms' basements. No job. No routine. Ok, maybe they have a routine, but that routine consists of getting stoned, giggling, eating Funyuns, and doing it all over again. That, my friends, is the “stoner" stigma; the stereotype that people who use marijuana are dirty, lazy, stupid, or otherwise unsavory.