Fri.Feb 24, 2012

article thumbnail

Dear LinkedIn Member – About Your Invitation To Connect

B2B Marketing Traction

Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. On LinkedIn I usually only connect to people I know. This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites.

Linkedin 132
article thumbnail

Crystal Light Challenged Getting Ready For Bikini Season

Convince & Convert

Guest post by Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. After rewinding it a handful of times and rolling in my personal laughter I thought it was funny enough to share.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Marketing Executives are Adapting to Online Tools [Infographic]

Adobe Experience Cloud Blog

by Jason Miller In today’s ever-evolving marketing world, few can argue the need for an aggressive and comprehensive online marketing campaign to help a company stay competitive. A full 81 percent of marketing executives agree with this, but what avenues to digital marketing and customer engagement are they taking, and what are their current challenges?

Tools 98
article thumbnail

Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem. Google sales and marketing disconnect and you will find thousands of articles written on this topic. I am here to tell you that it is very real and thriving within manufacturing companies.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

The Inbound Way to Do Trade Show Marketing

Hubspot

Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals.

More Trending

article thumbnail

What B2B Marketers Need to Know About Customer Retention

Hubspot

Although you wouldn't know it after a particularly poor customer service interaction (we've all been there), most organizations really are invested in keeping customers happy. It costs about 5 times more to acquire a new customer than it does to generate new business from an existing customer. Additionally, happy customers are the ones who will refer you new business -- a less costly method of lead generation, not to mention an easier close for your sales organization.

article thumbnail

How Facebook Can Help Advertisers (and Itself)

readwrite

Best Western became the first global hotel to allow users to book rooms through its Facebook page. As we reported earlier this week , loads of retailers have been closing down their Facebook storefronts because they simply aren’t worth the effort. Travel is a completely different sector, and one that seemingly could lend itself to better integration with a social network like Facebook.

article thumbnail

Social Media’s Addictive Personality Kills Business

Biznology

Image via Wikipedia. I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of the social media “metrics” marketers turn to are mere hollow representations of success. She stated: The end destination is not for someone to follow your page on Twitter or on Google+.