Fri.Feb 24, 2012

Trending Sources

Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem. Google sales and marketing disconnect and you will find thousands of articles written on this topic. I am here to tell you that it is very real and thriving within manufacturing companies. Recently, a manufacturing client retained me to help them improve their industrial lead generation program. In short, very poor ROI from their lead generation efforts.

Weekly Wrap-Up: February 24th

Savvy B2B Marketing

It's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. We hope you'll take a cruise around and enjoy these as much as we did. In the meantime - what are your plans for the 29th? It's kind of special, being a leap year and all. Doing anything to celebrate this extra day in the Year of the Dragon ? Whatever you're up to - we wish you a great weekend and a fabulous last day of February. See you on the other side! B2B ROI: Marketing is Not a Candy Machine by @ kathleenschaub of @ IDC.

Our Top 5 Best Practices for Hosting an Effective Webinar

Marketri

Are you looking to draw more prospects to your Web site and generate more new leads? Hosting a webinar is one inbound marketing tool that can help you draw in qualified leads. I’ve recently read “ The New Rules of Marketing & PR ,” by David Meerman Scott. ” We love webinars because they present a mutually beneficial situation for the host and attendees.

B2B Marketing Expert Paul Dunay appears on Mad Marketing TV

Fearless Competitor

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

The Inbound Way to Do Trade Show Marketing

Hubspot

Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals. Trade shows are no different.

Never Fall In Love with Your Own Product/Service

Jill Konrath's Fresh Sales Strategies Blog

Today's never-ever sales post is from Anthony Iannarino , writer of the popular TheSalesBlog.com & CEO of Solution Staffing. He shares how he learned firsthand what happens when you're so excited about what you're selling and totally believe it's the best choice for your prospects. My first real job in sales was for a 4 billion dollar international staffing firm. read the prospect the binder.

What B2B Marketers Need to Know About Customer Retention

Hubspot

Although you wouldn't know it after a particularly poor customer service interaction (we've all been there), most organizations really are invested in keeping customers happy. It costs about 5 times more to acquire a new customer than it does to generate new business from an existing customer. Challenges to B2B Customer Loyalty. Customer Retention Metrics to Watch. Orientation. Ongoing Education.

February Fan of the Month – Christine “CK” Kerley

Fearless Competitor

The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. And I’m thrilled she’s going to be my guest on Mad Marketing TV. Check out her website and awesome content at  [link].

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Train Your Team: How to Support Your Social Media Outsourcing Service

WindMill Networking

Outsourcing training and strategy is a safe bet when you want to implement social media marketing with your company. Rather than give the reins over to an outside resource, it’s a much better choice to stick with your in house team members and let them be guided by a social marketing expert. The better your team is able to handle the tasks, the higher your social media ROI.

Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing

Fearless Competitor

The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. We hope you enjoy this show and tune in every Friday for a new show. Not bad, right? What do you think? We love to read your comments and when you share our content on social media.

Video 18

What Community Builders Can Learn From Research

Sazbean

Two weeks ago, Tom Critchlow suggested that we work to close the gap between inbound marketing and content marketing communities. It’s time to build bridges again, this time between inbound marketing and research. In this post, you’ll find research on participation patterns, how to spot high-value users, seeding content in a new community, how to bring new life to old content, and a little bit of gamification. Some research is already being shared with the inbound community. Bill Slawski from SEO By The Sea does a great job reading and condensing patents from the search industry.

Social Media’s Addictive Personality Kills Business

Biznology

Image via Wikipedia. I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of the social media “metrics” marketers turn to are mere hollow representations of success. She stated: The end destination is not for someone to follow your page on Twitter or on Google+. Simply said, it ain’t easy.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Video: Find out how online publishing will evolve in the Future of Publishing

Sazbean

From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving. In this episode, Newlands and Roup interview: Pirouz Nilforoush, President of NetShelter, and.

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Three Excuses B2B Marketers Should Stop Making for Why They Aren’t on

INFOGRAPHIC: Creating Content for Content Marketing

Client Bridge

From Copyblogger, here's an infographic based on the article 21 Ways to Create Compelling Content When You Don’t Have a Clue. View Original Article

E-Quip Blog: Moving Targets: Some Industry Benchmarks Hard to.

E-Quip

Mark Twain reportedly popularized the statement: "There are three kinds of lies: lies, damned lies, and statistics." " The phrase refers to the persuasive power of numbers, particularly the ability to use statistics to bolster weak

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Webinar: 5 Ways to Engage Your Facebook Community

SnapApp

We're proud to announce Part Two of our Webinar Series: Proven Strategies to Grow, Engage and Convert Facebook Fans, which will provide five effective ideas for engaging and keeping your Facebook fans ! Attendees of the "5 Ways to Engage Your Facebook Community" webinar will learn: Optimizing the Frequency of Your Facebook Posts. The Secret to Getting Posts Shared & Responded To. How Interactive Content Can Increase Your 'People Talking About This' Rating, Timeline & Ticker Exposure. Using Facebook Behavior for Better Targeting in Other Marketing Outreach.

Facebook's New Ad Units

Manhattan Marketing Maven

Does it really surprise anyone that Mark Zuckerberg has his own vision of how advertising on Facebook ought to work? Is anyone really troubled by the fact that he is willing to force advertisers to conform to his wishes by changing the rules yet again?    New ad units and parameters are expected to roll out next week. This continues the evolution of an advertising universe in which Facebook encouraged brands to build apps, buy ads and run promotions to aggregate large audiences. Then Facebook encouraged individuals to sort themselves into sellable segments.