Thu.Apr 26, 2012

Trending Sources

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe. It summarizes all of the activities that happen online in 60 seconds. It just seemed easier.

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New Research: B2B Content is a Dead End

Digital B2B Marketing

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.

The Most Important Words In Social Media

B2B Marketing Insider

“ I can no other answer make, but, thanks, and thanks. ”  ~  William Shakespeare. And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words. But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important.

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Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline


Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release.  If you’re a marketing executive, call me, and I’ll bring Frank in. Why the alignment?  From there, the Marseli services take over.  610) 604-0639.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured

WindMill Networking

Almost six months ago I blogged that marketers would decide on the fate of Klout. However, with the continued buzz about Klout scores that I hear from new and potential social media consulting clients, as well as the continued presence of its main competitor PeerIndex and the emerging metric for influence Kred , the debate over how social influence is measured continues to rage on.

The Death of Creativity in Writing

Savvy B2B Marketing

This week my kids are on spring vacation from school. One of my sons, who had done poorly on the writing essay portion of. the SATs, along with two of his buddies, will be taking a class I am teaching on how to write an essay for the test. The SAT does not ask you to be creative; instead it asks you to follow a format. It wants to see if you can follow rules. · Example 1. · Example 2.

Business Development Survey

Sales Lead Dynamics

I am conducting a short survey (Please see link to survey below) to find out how business owners and service professionals such as consultants, coaches, lawyers, and accountants get new business. What is your best source of new business? Referrals from your network? Inquiries generated by your speeches and articles? Additional work from existing clients? Cold Calling? The Internet?

A Marketer’s Guide to Optimizing Images for Google Search


There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. It’s no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website’s visual content and images to get found in Google’s Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? First, it checks out image type.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Business Development Survey

Sales Lead Dynamics

I am conducting a short survey (Please see link to survey below) to find out how business owners and service professionals such as consultants, coaches, lawyers, and accountants get new business. What is your best source of new business? Referrals from your network? Inquiries generated by your speeches and articles? Additional work from existing clients? Cold Calling? The Internet?

What does Google Analytics mean for your Business?

EMagine B2B Blog

While most businesses know the value of Google Analytics, there are a straggering amount of sites that still do not have this free tool installed on their site. Many sites, while they do have Google Analytics installed, are not measuring basic metrics such as hits, views, visits and conversions, or even have goals established. Today [.]. B2B Web Strategy

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Why You Need Social Media, Even if Your Customers Don't


Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? guess it's possible , but it certainly won't stay that way for long. And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. People change, man.

Draw Something from the Heart. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at growtoons

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Amazon Launches B2B Business

Social Media B2B

As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. Not in the normal sense of competition for business, but competition for attention. B2B companies have also had to contend with the Amazon experience. Wow, really? Faxes? What are other things you can do to compete against AmazonSupply? Cutting Tools.

Perform a Link Audit to Monitor Link Building Efforts


Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit. link audit is best done manually. It’s a time-consuming process and can be tedious to complete, but it’s the best way to get a glimpse into how the search engines perceive your website.

6 Amazing Retail Content Marketing Examples

Junta 42

In doing some research for a retail-oriented content marketing workshop, I learned one thing: retail content marketing case studies and examples are hard to find. That said, I was able to find a number of print and digital content marketing examples that impressed me. Here are six of them. …and, if you have some you’d like to share, please add them to the comments below.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Can you really market a business without a lot of money? Many small companies and startups are afflicted with a serious problem – they have little spare cash. But they’re looking to sell their product and services. With limited funds, they cannot do outbound marketing – buy ads on radio, in newspapers or on TV. They cannot buy booths at trade shows. Have times really changed that much?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Reporter Failure, Editor Failure, or Tool Failure?

B2B Memes

What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? Her immediate reason for resigning was having a prominent correction slapped onto one of her stories, the second in the last five months. Most of the discussion about her resignation has focused on who’s to blame. All of these tools are useful.

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The Ultimate Glossary of Performance Metrics Every Marketer Should Know


Good marketers live by their data. Metrics help us set goals and track progress, and numbers confirm we did a good job. Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. By digging into results, we can understand what worked well, what didn't work well, and then learn from it. Now be strong, you data-driven marketer , you! Jump into this, the most comprehensive metrics and analytics glossary we've ever written. After reading this article, you will have earned your own data geek super hero cape. Yipee!

Navigate the Marketing Technology Landscape with this Map

Everything Technology Marketing

The marketing technology landscape can be quite confusing. There are dozens of solution categories, each with dozens of great vendors. Where to start? I ran across this great infographic by the guys over at WordStream that shows a map of the most important marketing technology categories and the leaders in each category. hope you find it helpful (click to enlarge or click here

B2B Blogging – 8 Ways to Promote Your Blog

B2B Marketing Traction

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. 2. Engage with other bloggers by commenting on their blogs and other social media. 3. Send a press release out about your blog. 5.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Problem is, many research papers contradict each other. Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success. The Optimal Seeding Strategy.

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Embrace Social Media Marketing, While Keeping an Eye on Protecting Your Business


This week a client of ours participated in Philly Tech Week by presenting a seminar on how a business can embrace social media tools to build their brands, while also keeping an eye on protecting its core ideas and identity and ensuring not to infringe on that of others. Their fears range from —will competitors steal our ideas, to will an employee unknowingly cast the firm in a bad light?

Five Steps to Catching Your Subject Matter Experts

B2B Marketing Unplugged

(Plus Two Other Ideas). This is our third installment on the subject of Subject Matter Experts. Two weeks ago we discussed the merits of a catch and release program for SMEARS (subject matter experts at rest) and last week we talked about the best ways to turn them into SMELTS (subject matter experts liberally talking). Today I’d like to finish up by looking at how to create a subject matter expert program that can help you get the most out of your SMEARs without traumatizing anyone involved. 1. Find: This is easier said than done, especially in a large company. For now.

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[Video] Don't Ruin a Prospect Callback by Doing This!

Jill Konrath's Fresh Sales Strategies Blog

Getting a prospect to return your phone calls these days is a real achievement. When that happens, you need to be at the top of your game, ready to quickly engage them in a relevant conversation. But what happens when you have no idea who's calling? VIDEO TEXT: After making a bunch of prospecting calls, have you ever had someone call you back and say, "Hi. And you think, Mike? Mike who? Got it?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Why an IPO is NOT an Exit Strategy, And How to Plan for It

Modern B2B Marketing

by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. My contribution to OpenView Labs’ praiseworthy mission was to write a blog post on a topic that is near and dear to my heart (actually, it is also kind of a pet-peeve of mine!).

The Care and Feeding of Your Marketing Automation Engine

B2B Lead Blog

Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention. Consider the following: “Marketing leaders typically don’t appreciate that automation makes them a database marketing business, and database marketing requires a continuous effort to run campaigns and maintain an

Website Elements that Hamper Inbound Marketing

Client Bridge

Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation. Here are Hubspot's 15 most annoying things on websites. Pop-Up Ads Convert site visitors into leads with good content, not an interruptive gimmick. Anything that detracts from a visitor's focus during those critical 3 seconds is a bad idea. Avoid business babble.

Make Everything Bigger Syndrome: a Lesson on Proportion (with Monsters)

Vertical Response

This is a blog post intended to lay down some foundational design principles in a way that makes sense to non-designers. Hopefully you’ll learn how to create better looking communications that enhance the experience for your audience. The lesson for today is about proportion, and how having a sense of relative proportion can improve your design. MEBS is a common illness that can afflict any design.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.