In doing some research for a retail-oriented content marketing workshop, I learned one thing: retail content marketing case studies and examples are hard to find. That said, I was able to find a number of print and digital content marketing examples that impressed me. Here are six of them. …and, if you have some you’d like to share, please add them to the comments below. Lifetime Fitness – Experience Life. Experience Life is the lifestyle print and online magazine developed by Lifetime Fitness , the billion dollar health and fitness company with over 100 centers around the US. MORE >>

Good marketers live by their data. Metrics help us set goals and track progress, and numbers confirm we did a good job. Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. By digging into results, we can understand what worked well, what didn't work well, and then learn from it. Now be strong, you data-driven marketer , you! Jump into this, the most comprehensive metrics and analytics glossary we've ever written. After reading this article, you will have earned your own data geek super hero cape. Content. MORE >>

Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit. link audit is best done manually. It’s a time-consuming process and can be tedious to complete, but it’s the best way to get a glimpse into how the search engines perceive your website. MORE >>

There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. It’s no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website’s visual content and images to get found in Google’s Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? First, it checks out image type. MORE >>

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at EverythingIsMedia.com. growtoons MORE >>