Fri.Oct 17, 2014

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Dreamforce 2014: Process Is More Important Than Analytics

Customer Experience Matrix

'photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform. The analytics cloud* is a step forward only because Salesforce has been so far behind: it bulk loads data into a star schema relational database using inverted index for speed, which is

Analytics 163
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5 Best Practices for Engaging a Global Audience

ANNUITAS

'*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets. They must serve a variety of different audiences with targeted, relevant messages that promote actions, while still remaining true to their brand voice, tone, and thematic, and business goals.

Practices 161
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Can social responsibility initiatives strengthen a brand image AND satisfy investors?

Biznology

'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many believe it is in conflict with the traditional goal of companies – to maximize shareholder wealth? Will the brand image benefits convince investors otherwise? There is a definite trend of more companies committing to a specific social mission, whether it involves environmental, health, poverty, social inequality, or

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#BADMarketing at Rhodes College

Crimson Marketing

'This may have the opposite effect than the one intended. #BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing at Rhodes College appeared first on.

Twitter 122
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Do Salespeople Make the Best Social Advocates?

Convince & Convert

'Tweetable Moments Small business owners waste a lot of time on a lot of things. ducttape Tweet This The Customer Journey From John Jantsch’s perspective, marketing has changed so completely in the past years not because of social media but because buying has changed. The focus, therefore, should not be on the tools or the tips for marketers. Marketers and small business owners should instead be changing their approaches to selling and to marketing.

More Trending

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Interesting Infographics: The Incredible Way Your Brain Sees a Logo

LEADership

'Did you know that in 400 milliseconds of seeing a logo, your brain will trigger an emotional response and even behavioural change? Thanks to LogoMaker for this interesting infographic. As this infographic is very visually based, I am going to let you simply look at it below. Once you see how your brain reacts to logos, how do you think this can be used to improve our B2B lead generation?

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How Your Brain Processes Logos [Infographic]

Hubspot

'Take a second to sit back and think about your favorite brand. Perhaps it''s a consumables brand, like Ben & Jerry''s. Or maybe it''s a fitness brand, like Under Armour, or a car brand, like Mercedes or BMW. Now, think about that brand''s logo. When you''re out and about and you see that logo, how does it make you feel? Do you feel comforted, excited, motivated?

Process 61
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Why You Need to Start Thinking Like a Media Brand

Vidyard

As a marketer, you’re looking to create a feeling with your content. You know the one. The feeling you get right after you watch an incredible video and think, “Woah, I gotta share this!” This is usually your first thought after watching videos like Kmart’s Ship Your Pants, IBM’s Foul Plea , or even General Electric’s latest Jeff Goldblum video.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

'If you''re reading this post, chances are you already have the SlideShare basics under your belt. You''ve uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you''re comfortable executing on all of that in your slides. But you feel like there''s still more you could be doing with the platform.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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SnapApp Of The Week: Oprah Winfrey Network’s ‘What Kind of Morning Person Are You’ Assessment

SnapApp

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. —————————————————————————————————— So you understand interactive content, but how can you capitalize on it even further?

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The Social Media Manager's Guide to Staying Organized

Hubspot

'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats.

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5 Simple Steps to Inspirational Video Content

Vidyard

Video content marketing has officially reached the mainstream and unless you’re prepared to put your neck out and take some calculated risks, your carefully sculpted content WILL fall into the abyss. The question is how can you use less conventional types of video content while still getting your message across? Luckily, it’s easier than you might think to develop a wide range of videos for your collection, using video from when prospects show initial interest, all the way to closed

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Understanding SEO Content Strategy: It’s Not a Set of Rules, but an Ever-Evolving Journey

Content Standard

A number of misconceptions exist about search engine optimization (SEO), and many of them are hurting marketing departments. SEO has progressed far past the ancient days of keyword stuffing, link spamming, and even basic keyword strategy—it now incorporates semantically relevant terms to better understand the context around any given keyword. Beyond the Blue Links.

Rules 40
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Not to Fail at Visual Content Marketing

Content Standard

My last article on the Content Standard discussed the best formats for using video content marketing to drive leads and sales. In this article, I look at another form of visual content marketing: GIFs. We all love GIFs—they make us feel happy, sad, inspired, perplexed, and sometimes weirded out. When they’re effective, we send them to coworkers, family, and friends through numerous social network channels.