Marketing Insider Group

JUNE 6, 2015

Most business communicators understand the concept of story, they just have a very loose definition of it. �. “So, what’s the story behind this brand campaign?” I asked. One of the communications pros read the following (abbreviated) words from a PowerPoint slide: “…As a global developer of innovative business and industrial products…(Company)…is applying it’s cutting-edge technologies in a wide range of new markets including sports, personal healthcare and medical markets.”.

Enterprise Management 164

Enterprise Management Public Relations Comparison Marketing Management 164

Hubspot

JUNE 6, 2015

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at face value. But, as any sharp salesperson knows, buyers aren't always forthcoming or totally honest about what they're really thinking.

Pricing 56

Pricing Price Hubspot Purchase 56

Content Standard

JUNE 6, 2015

Social media holds a strange middle ground for many marketers. On the one hand, the medium’s efficacy is pretty much impossible to dispute, especially for B2C brands that are looking to reach their audiences anywhere at any time. But on the other hand, many brands (especially B2Bs) struggle to find the “sweet spot” for their social media marketing efforts; as a result, they often neglect social efforts in lieu of channels that historically have worked well for them.

Top of Funnel 40

Top of Funnel Social Media Studies Social Marketing 40