DiscoverOrg
MARCH 15, 2017
We all should know by now the power of storytelling in business. After all, stories guide and enrich our personal lives every day in many ways: the learning we pass along to our children, the laughs we have with friends, the binge watching, or the novels we get lost in during a lazy weekend. Story is woven into the fabric of our lives, and we’re richer because of it.
Marketing Insider Group
MARCH 15, 2017
Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products. Now, there are customers who like a product and will give a referral if asked, and then there are promoters. Brand […]. The post How To Create More Long Term Brand Promoters appeared first on Marketing Insider Group.
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Biznology
MARCH 15, 2017
In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage.
Adobe Experience Cloud Blog
MARCH 15, 2017
Author: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there. As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right? But as marketers, we know that our subscribers’ emotions aren’t so black and white. We’re challenged with engaging thousands, hundreds of thousands, and sometimes even millions of subscribers in a way that makes them love us and want to buy
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vidyard
MARCH 15, 2017
Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns. Getting the message wrong can spell disaster on a global scale, just as getting the messaging right can open new doors to spikes in sales and popularity.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
MARCH 15, 2017
In Hinge’s 2017 High Growth Study , we asked respondents to rate the impact of 24 possible marketing techniques. Of these, the technique that was rated as having the most impact was a bit of a surprise: partnership marketing. One-third of the high growth firms we surveyed rated its impact as significant (they rated it a 9 or 10 on a ten point scale).
Kapost
MARCH 15, 2017
Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing. It’s like taking the highlight reel of all your customer’s desires and showing how your business can meet needs easily; it’s akin to a magical partner that doesn’t mind doing all the housework, so you can relax. For B2B marketers, customer-centric content marketing shows your organization is listening, relating to specific customer needs and that the business
Hubspot
MARCH 15, 2017
How do you start your mornings? If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to. I do all of this because I’m curious to see what’s going on online, but I also do it to clear out the red symbols that pop up when I have an unread emai
SnapApp
MARCH 15, 2017
Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they doing that? By simplifying what used to be time-consuming tasks for marketers. Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MARCH 15, 2017
Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and are forced to ask, “Are you a good witch, or a bad witch?”. Replace the word "witch" with "bot," and you might be summing up the modern digital landscape.
Lead Liaison
MARCH 15, 2017
There’s a good chance that you spend a lot of time on the phone for work. You might have to prospect for clients or speak to existing clients. Whatever the case may be, you need to be as personable as possible. Follow these tips and you’ll be more personable and engaging in no time at all. Keep Good Notes. Keep good notes when you interact with people on the phone.
Hubspot
MARCH 15, 2017
If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. Achieving big league success in a creative field can seem like an elusive confluence of meeting the right people, pushing your work into the right hands, and stumbling into the right room at just the
Content Standard
MARCH 15, 2017
Digital marketing is forcing creatives to become math nerds. Put yourself in the shoes of a content marketer just five years ago, working to build out a content hub for an enterprise-scale business. For many such marketers, the day-to-day operation of the business was more akin to a publishing pursuit than marketing: editorial planning with writers, meetings to discuss stylistic direction and tone, and the occasional report on social media performance from your amplification team.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
LeadSquared
MARCH 15, 2017
You must receive several emails a day. But do you open all of them? Do you take the desired action? That’s the tricky part – to get the reader to take the action you want him or her to take. It’s not only important to see that your email gets delivered to the inbox and gets opened, but to also have the right ingredients in the email, to get the reader to take the desired action.
SWZD
MARCH 15, 2017
Every marketing communication needs to consider three variables: target audience, offer and aesthetic. But target audience is of top importance, and data hygiene is absolutely key to its integrity. It doesn’t matter how awesome your marketing materials look or how juicy the value proposition, if you are sending it to the wrong recipient, your message will be lost.
Terminus
MARCH 15, 2017
Editor’s Note: This is a guest post from Niraj Ranjan Rout. Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Follow him on Twitter at @nirajr. Why Use Account-Based Marketing (ABM) for Small Businesses? The idea behind account-based marketing is to build a completely aligned sales and marketing process that focuses on building relationships with a very targeted set of accounts.
Sales Engine
MARCH 15, 2017
What is Demand Generation? Demand generation is about creating a presence in the minds of your prospective buyers. It’s about establishing a connection with your brand as a solution for buyers who need to solve specific problems. And, ultimately, it’s about being on those buyers’ short list when they’re ready to purchase. Creating this presence involves orchestrating a wide spectrum of initiatives that will reach buyers in the places they frequent, engage them as they research and consider solut
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Engagio
MARCH 15, 2017
Technology is amazing. Amazon’s Alexa knows much more than just my favorite songs. For instance, she knows what types of music I like and makes recommendations for me. And Apple’s Siri knows the fastest way home from the office, taking into account traffic, construction, weather conditions and even special events nearby that might affect my route. I love my automated subscription renewal reminders from Condé Nast and, if Nordstrom were smarter (they’re already pretty amazing, though), they’d sen
SnapApp
MARCH 15, 2017
Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic. So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. You’ve probably heard all these ideas a hundred times, spun in different ways.
distribion
MARCH 15, 2017
The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Customers have welcomed this change in methods as they are clearly not impressed by the bombardment of directionless, valueless content.
chiefmartech
MARCH 15, 2017
The following is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous articles on blockchain marketing , blockchain brand promises , and blockchain brand “logos” Jeremy currently works with several of the leading companies in the blockchain and decentralization space. How do you measure “brand equity” today?
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
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