Marketing Insider Group
MARCH 4, 2016
We’re almost 3 months into 2016. It’s time. We’re going to do things better, faster, and more high-quality than ever. We will even do things like humanize our content to reach more millennials. Plus we’ll run that marathon, travel the world, and finally (finally!) learn how to cook (and not just heat up that Campbell’s soup […]. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group.
Convince & Convert
MARCH 4, 2016
In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics.
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Onalytica B2B
MARCH 4, 2016
In 2015, World Water Day was held on March 22, with the topic theme for the year Water and Sustainable Development. This year, World Water Day will be held again on March 22 nd , with the event focusing on the relationship between Water and Jobs. We decided to examine how our Water Security Influencers: Top Individuals and Brands discussed World Water Day in 2015.
Convince & Convert
MARCH 4, 2016
Image via Unsplash. Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. It’s a field so important, it’s spread across all teams within an organization. According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
MARCH 4, 2016
Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. This product is aimed at being a game-changer for the publishing industry by offering a solution to what Facebook and publishers identified as a problem of slow loading times and whether publishers could bring their own advertising to the table or would have to use Facebook’
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Litmus
MARCH 4, 2016
Think of the innovations that have impacted email marketing professionals in the past 5 years—things like mobile devices becoming the dominant email-reading platform, the debut of the Apple Watch, the firm establishment of engagement-based email filtering by ISPs, the cross-channel integration of email marketing, and the emergence of interactive email functionality like email carrousels and hamburger menus.
Hinge Marketing
MARCH 4, 2016
As an editor, I am frequently asked for tips on how to write better. The question is usually couched as “How do I write a good ?” Fill in the blank with whatever you wish: blog post , web copy, article, white paper, letter—even email. Well, if you want to write better, I suggest you start with my No. 1 rule: Always write with your audience in mind.
Hubspot
MARCH 4, 2016
If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the people in the room. Like, the actual number of people in the room. That's my first tip for you: Follow the "pizza rule" for brainstorming. If you're unfamiliar with the "pizza rule," it's the idea that if you have more people in a room than you could feed with a pizza, there are too many people in that room to hold a productive meeting.
DivvyHQ
MARCH 4, 2016
Today’s marketers have a lot going on. On any given day, we’re buried in meetings and email and, if we have time left in the day, we’re creating and managing content and engaging our audiences on multiple channels. And then your boss walks in…”Hey, we’re about ready to launch a new widget, so we’re going to need an all-new content effort t. o promote it.” Who needs sleep?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Akoonu
MARCH 4, 2016
Acquiring leads is only the beginning. To turn those leads into actual sales opportunities, marketers must align their content to buyer needs, processes, and preferences at each stage of their buying journey.
Hubspot
MARCH 4, 2016
Is your ecommerce strategy for 2016 strong enough to deliver on your growth goals? With the rising cost of ecommerce customer acquisition, all too often it can feel like you’re putting more effort into your acquisition strategy but seeing the same results. That’s why we’ve partnered with ecommerce experts from across the world to take a deep dive into customer acquisition and retention to help you learn how to exceed your goals.
Biznology
MARCH 4, 2016
Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? It’s an iterative process. The first step is to establish with the sales team their monthly (or weekly, or quarterly) requirements for the number of qualified leads per rep—or by product, or by territory, or whatever is needed.
Content Standard
MARCH 4, 2016
The people behind America’s most profitable companies have one thing in common: They’re stubbornly antisocial. A report from CEO.com finds that 61 percent of Fortune 500 CEOs have zero social media presence whatsoever. Even the CEOs who are active on social tend to rely on one channel only—LinkedIn. It’s a curious finding, given how important social media marketing has become for most companies.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
LEADership
MARCH 4, 2016
The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a pipe dream, there really are some proven strategies that can dramatically boost your rates with very little effort on your part. This list infographic from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests.
Hubspot
MARCH 4, 2016
Did you know that 2016 is the year the first college graduates of Generation Z (born between 1994–2010) will enter the workforce? Crazy, right? Think about the perspective they're going to bring to the workplace -- especially having grown up in an ever-connected, technology-focused world. Along with Generation Z, there are other workplace trends that will have a significant impact on office life this year.
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