The Definition of List Segmentation [In Under 100 Words]
Hubspot
APRIL 12, 2014
'List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. These segments can be cut and combined in a number of different ways based on lead intelligence. For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it.
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