Sat.Apr 12, 2014

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The Definition of List Segmentation [In Under 100 Words]

Hubspot

'List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. These segments can be cut and combined in a number of different ways based on lead intelligence. For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it.

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How Can Content Marketing Generate Leads?

NuSpark Consulting

'Content marketing is in essence, the creation of content to promote your brand. Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . How Does Content Marketing Work? Content marketing works differently than traditional link building methods because you are trading on value, not simply looking for a link exchange.