Fri.Feb 12, 2016

article thumbnail

4 Things a CMO Should Do to Build Their Marketing Dream Team (Part Two)

ViewPoint

In a recent interview, I sat down with Matt Heinz of Heinz Marketing and picked his brain about what makes up a CMO’s marketing dream team. Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

CMO 149
article thumbnail

Why Sales Is Like a Taco

DiscoverOrg

I’m not sure where this metaphor came from. Perhaps I was working late one night, slightly delirious from the computer’s mesmerizing dance of pixel-flickering, combined with a gnawing hunger. Perhaps my subconscious provided me with the background music of a Mariachi band. Or maybe it was a friend obsessing over the creation of their own Mexican wrestling masks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How data supports the Mobile Conversion Strategy

Biznology

Choosing Customer Lifecycle vs. Funnel Analysis. Recently, I found myself at a local auto dealer service desk looking at the numerous cards and flyers on the counter for casual inspection. There I found a manufacturers reply postcard reading “What Drives You-Drives Us.” The implication was that by filling out the online questionaire requested on the card, personalized insight could be gained to inform a more customer-centric experience.

article thumbnail

[Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities

Adobe Experience Cloud Blog

Author: Ellen Gomes As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate animals into your marketing. There’s a reason why each year some of the top Super Bowl ads feature animals, and that’s because it works to engage audiences. This year, some of the top ads included animals, for example, the Heinz’s wiener dog stampede , the already infamous Mountain Dew’s puppymonkeybaby , dogs trying to get Dorit

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

How to Create a Powerful Event Kick-Off Video

Vidyard

You’ve built up the hype. Now you have to live up to it. You’re holding a major event for your key audiences. It’ll be full of thought leadership, engaging speakers, networking, excitement, and more, more, more. You’ve marketed the event well, and put a lot of bottoms in a lot of seats. But now, how do you start off the event? How do you make your audience glad they came, and happy they shelled out the ticket price?

More Trending

article thumbnail

Content2Conversion – Predictive Marketing and Demand Generation

6sense

Next week the 6sense team is packing our bags and heading to Scottsdale, Arizona for the B2B Content2Conversion conference. We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. 6sense is proud to be a part of 4 sessions at the B2B C2C conference and we’d love for you to join us: Preparing for Predictive Analytics Workshop.

article thumbnail

3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store

Hubspot

Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. There’s no denying that online marketplaces—something like a flea market for the internet—have been useful to thousands of startup ecommerce companies. At some point, however, you have to leave the flea market behind and start your own endeavor.

Amazon 42
article thumbnail

Why the Fire Drill Content Model Doesn’t Work

Convince & Convert

Image via BigStockPhoto.com. Anyone who’s worked in an agency is all too familiar with the term “fire drill.” Those two little words may even conjure bad memories of a race-to-the-finish, last-minute project or a client call that sends your blood pressure skyrocketing. Some degree of stress comes with the agency territory of fast-paced decision-making.

article thumbnail

HubSpot's 2015 Year in Review: A Movement That Moved the Needle

Hubspot

What a year 2015 was for the inbound community! For HubSpot, it was a year of moving the needle -- and being moved along the way. We’re lucky enough to have built a company and a community that's ambitious, crazy-focused, and talented enough to transform how the world’s organizations do business every day. We wouldn't be here without the incredible global inbound community, including our customers and partners.

Hubspot 38
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

3 Ways to Improve Your Site’s User Retention

Convince & Convert

The browsing experience is a two-way street. Today, nobody wants to be spoon fed information. Instead, they expect a chance to take part in the conversation , either by voicing an opinion or by participating directly in the action. In part, this trend has a lot to do with advancement of the millennial customer as they become increasingly dominant players as both business leaders and consumers.

article thumbnail

How ChefSteps Plans to Make You Fall in Love With Cooking Again [Podcast]

Hubspot

For many people (myself is included), cooking is a chore. After a long day of work, the last thing you want to do is spend a ton of time putting together a dinner -- even if the end result will be delicious. Instead, you whip up something that's easy to make and healthy enough, and promptly wolf it down. Then, you're on to your next activity of the day: time with family, mountains of emails, or a quick episode of How I Met Your Mother before you hit the hay.

article thumbnail

Don’t Get Caught in the One-Size-Fits-All Content Trap

DivvyHQ

As a seasoned marketer, you know that identifying and understanding the ideal audiences for your products or services is vitally important. And depending on your company, you may have several, distinct audiences to serve. But all too often, today’s marketers are taking a one-size-fits-all approach with their content (properties/channels/assets) in the hopes that they will resonate with all audiences they target.

article thumbnail

Agile Marketing – A New OS for Marketing

LEADership

If you’ve ever played a team sport, you know how valuable a fast and agile player can be. Agile players react quickly, out-manoeuvre competitors, and can sometimes pull off feats you didn’t know were possible. ‘Agile marketers’ have been getting a lot of buzz lately, and for many of the same reasons that agile athletes do. So what is it that agile marketers do differently?

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.