Marketing Insider Group
FEBRUARY 13, 2018
Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought […]. The post What Is Thought Leadership?
Webbiquity
FEBRUARY 13, 2018
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month.
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Marketing Insider Group
FEBRUARY 13, 2018
CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a […].
Zoominfo
FEBRUARY 13, 2018
The B2B Marketer’s Guide to Customer Engagement! Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company. By definition, customer engagement is the continued relationship between a brand and its customers.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
FEBRUARY 13, 2018
Cold calling is joining the ranks of 8-track tape players and Palm Pilots: It’s clunky, it’s outdated, and it’s ready to be put out to pasture. Ten years ago, reaching a prospect was possible after 3.68 cold calls. Now? That number of attempts has jumped up to eight. Is it any surprise that 44 percent of […]. The post 5 Lead Generation Tactics That Are Replacing The Cold Call appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
FEBRUARY 13, 2018
I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. What made it unique and worth a Biznology blog post is that influencer marketing was assumed to be an essential and inextricable part of a social media marketing campaign: “The selected consultancy will review and advise on social/digital online strategie
KoMarketing Associates
FEBRUARY 13, 2018
As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to sa
InsightSquared
FEBRUARY 13, 2018
Guest blog by Ashley Coleman, Director of Marketing Operations at UserIQ. The concept of the customer journey is all the rage these days. It seems like every SaaS business wants to structure their sales, marketing and customer success team around a “customer journey framework” as the ultimate display of alignment. But for the most part, sales and marketing operations professionals have been busy working to unite sales and marketing around a spiraling technology stack, causing us to neglect a fu
ViewPoint
FEBRUARY 13, 2018
Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders. Following is an edited transcript, or you can listen to the program in its entirety here.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
FEBRUARY 13, 2018
Building a comprehensive, large scale digital optimization program that works takes not two, but three to tango. Platform, process, people. Calling it the 3 Ps would be easy but it’s more important to spell it all out in order to let each of these 3 critical components sink in mind, most effectively. Think of the three-legged stool […]. The post It Takes Three To Tango In Digital Optimization appeared first on Marketing Insider Group.
Oktopost
FEBRUARY 13, 2018
Forget Bitcoin, Personal Data is the new currency. Just think about what Facebook, Apple, Amazon, and Google have in common – they all thrive on collecting user data, at scale. Not only that, their ability to effectively monetize this data with advertising has turned them into multi-billionaires. The more data you give, the richer they […].
Fusion Marketing Partners
FEBRUARY 13, 2018
B2B Customer loyalty and customer experience (CX) Customer loyalty (CL) is the number one focus for many CEOs and business […].
Hubspot
FEBRUARY 13, 2018
By now, it's clear: Facebook is trying to convince everyone that it's putting the "social" back in "social media.". As the network begins to show a loss of followers under 25 , is called out as a place where users argue with each other over contentious topics, and continues to face scrutiny over bad actors allegedly weaponizing to influence elections -- Facebook wants the world to know, with no uncertainty, that it is making changes to emphasize content from friends and family.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Televerde
FEBRUARY 13, 2018
For those that know me, they know that I truly enjoy sharing the knowledge I’ve gained over my career. When asked to join Gerhard Gschwandtner for an on-stage conversation at the Sales 3.0 conference about building sales relationships in the digital age, I readily agreed. I have some strong thoughts on how to build an effective and trusted relationship with customers, and this conference it a great place to share those thoughts.
RightOn Interactive
FEBRUARY 13, 2018
Looking to increase sales productivity this year? According to a CSO Insights Sales Compensation and Performance Management study, only 54.6 percent of sales professionals produce enough revenue to meet quota.
Hubspot
FEBRUARY 13, 2018
Whether you forgot a deadline, accidentally CC'd the CEO in a snarky email about the annual holiday party, or got caught insulting your boss on Facebook, embarrassing yourself at the office can feel like the end of the world. But while your little (or big) mistake might feel like a major setback in terms of career growth, it could also be an opportunity to showcase some hidden strengths -- like humility, honesty, and accountability.
Televerde
FEBRUARY 13, 2018
Sales 3.0 is about making sales organizations highly efficient and effective, but it’s also about providing enormous ROI on the right sales-technology tools for your team and converting leads into sales is critical for success. I’m looking forward to presenting at @Sales30Conf in #SFO! Check out this video I made on what makes a great sales leader.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Navigate the Channel
FEBRUARY 13, 2018
2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference. Let’s take a look at a few of the most important steps: Fully Responsive Websites/A Mobile-First Strategy. The most robust of your marketing efforts will fall short if there is no destination for your new customers.
Lead Liaison
FEBRUARY 13, 2018
As salespeople we are all excited about what we do, that’s why we do it. We are passionate about our products, services or solutions and will talk to anyone anytime about it if they show the least bit of interest. That’s what makes us great at what we do, but I also feel like maybe we’re giving the cookies away for free. It’s in our nature to “sell, sell, sell” anytime we can, but I’ve found that’s not always the best approach.
Champion Communications
FEBRUARY 13, 2018
I was taken aback by a recent announcement. This may have been because of my age, or because I’m a closet luddite? Who knows, but most likely it’s a fear that the world I know is starting to move faster than me! The announcement? The rise of ‘The Fearless Marketer’! It’s the theme for the 2018 Marketing Nation event, held by Marketo.
Heinz Marketing
FEBRUARY 13, 2018
There are emails I get once a month that I aggressively despise but for some reason can’t get myself off of their mailing list. There are emails I get daily that I can’t WAIT to receive and read. Both instances are part of marketing campaigns, intended to get my attention and ultimately my business. One is interruptive, an increasing pain that makes me angry.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Champion Communications
FEBRUARY 13, 2018
Digital advertising in a world of fake news. I read a fascinating article in ‘The Drum’ this morning. They reported on comments by the Unilever CMO Keith Weed. Keith, about to make a speech at the IAB annual leadership meeting, is calling for the digital media landscape to clean up its act. Why is this important? Clicki on the button above for PR tips for B2B marketing.
E-Spirit
FEBRUARY 13, 2018
The European Parliament, Council of the European Union, and the European Commission have implemented a sweeping new privacy law. It’s called the General Data Protection Regulation (GDPR), and affects every organization in the world offering goods or services to, or monitoring the behaviour of, customers who are European Union (EU) citizens or residents.
Aberdeen
FEBRUARY 13, 2018
Over the past few years, it has become impossible not to notice Facebook’s pervasive nature as a platform for not-so-subtle advertisements. Consumers have taken note and expressed their distaste – to the point where Facebook creator and CEO Mark Zuckerberg has addressed the issue and called for a solution. In a post on Jan. 11 th , 2018, Zuckerberg released a statement via Facebook regarding the issue: “We built Facebook to help people stay connected and bring us closer together with the people
Olympia Consulting Sales
FEBRUARY 13, 2018
Do you really know your customer’s needs? I know, it sounds like a simple question. “Of course I know my customer”, many will reply. But, I ask for a reason, so let me elaborate further. Does your entire organization know your customer’s needs? You may be shocked to know how few of your team really know what … The post Unlock the Secret to Discovering your Customer’s Needs appeared first on Olympia Consulting.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Versium
FEBRUARY 13, 2018
Lead Quality Assurance Engineer (Lead QA) Reporting to: VP of. The post Lead Quality Assurance Engineer (Lead QA) appeared first on Versium Analytics Inc.
Onalytica B2B
FEBRUARY 13, 2018
Tiffani Bova – Sales Strategist | Growth Advisor | Change Agent at Salesforce. Key Topics: Sales, Marketing, Customer Experience. Location: Los Angeles, California. Bio: Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine in 2016 and Inc.
Tomorrow People
FEBRUARY 13, 2018
If you’re going to work with a content marketing agency, you’d better know your way around the content marketing funnel, and understand all the terms that come with it. Let the TP team be your translators. TOFU. MOFU. BOFU. Inbound campaigns. Conversion assets. There’s a whole bank of vocabulary that comes with a content marketing strategy , and not all of it’s familiar even to dyed-in-the-wool marketeers.
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